URL: /capabilities/earn-first-links/launch-circuit · Id: `page:/capabilities/earn-first-links/launch-circuit`

# Launch circuit

> One main launch on Product Hunt or Hacker News in week two or three, then the small launch boards, each posted as you from one kit.

When should I launch, and where? In week two or three, once your first links are live: one main launch, then the small boards over two weeks.

```text title="Plan the launch · Ask"
Launch us on Product Hunt in week three, then the small boards.
Draft the kit and schedule every stop.
```

```ts title="Plan the launch · SDK"
import { $ } from 'startup-builder'

const kit = await $.Content.draft({ kind: 'launch-kit', brief: 'Leaseline on Product Hunt: notices that send themselves' })   // tagline, gallery, first comment
return await $.Post.schedule({ post: 'posts/post_51', at: '2026-11-11T08:01:00Z' })   // the main stop, 12:01 am Pacific
```

```json title="Plan the launch · Response · sample"
{
  "$id": "https://api.sb/leaseline.app/posts/post_51",
  "$type": "Post",
  "place": "Product Hunt",
  "status": "scheduled",
  "publishAt": "2026-11-11T08:01:00Z",
  "next": [
    {
      "place": "Microlaunch",
      "at": "2026-11-13"
    },
    {
      "place": "Fazier",
      "at": "2026-11-15"
    },
    {
      "place": "BetaList",
      "at": "2026-11-18"
    }
  ]
}
```

| First run | Status | Runs by | Connect once |
| --- | --- | --- | --- |
| Launch kit and schedule: free | Coming | browser agent · API | nothing |

## What you get
| Field | What it says |
| --- | --- |
| Stop | The launch site, and whether it is the main stop or a small board. |
| Date | The day and hour it goes live. |
| Link | The kind of link the stop gives once the post is live. |
| Visits and signups | What each stop brought, from your analytics. |

## How it runs
| When | What happens | Runs by | Your part | Takes |
| --- | --- | --- | --- | --- |
| Week 1 | Draft the launch kit from the product kit you approved ([Launch kit](#launch-kit)) | API | approve it once | the same day |
| Week 2 or 3 | Post the main stop: Product Hunt at 12:01 am Pacific, or a Show HN when people can try it without a signup ([Main stop](#main-stop)) | browser agent | answer the comments that day | launch day |
| Launch day | Post your launch on LinkedIn and X, with the link in the first reply ([Launch posts](#launch-posts)) | API | nothing | the same day |
| The next two weeks | Post the small launch boards one at a time, each pointing at the main stop ([Small launch boards](#small-boards)) | browser agent | nothing | days per board |
| A week after | Read visits, signups and links by stop ([Launch readout](#launch-readout)) | API | 5 minutes | the same day |

## Jobs inside it
| Job | What it returns | Price | Status | Runs by |
| --- | --- | --- | --- | --- |
| <a id="launch-kit"></a>Launch kit | The tagline, gallery, first comment and the post for each stop | free | Coming | API |
| <a id="main-stop"></a>Main stop | Product Hunt at 12:01 am Pacific, or a Show HN when people can try it without a signup | free | Coming | browser agent |
| <a id="small-boards"></a>Small launch boards | The smaller launch sites over the next two weeks, each pointing at the main stop | free, or a paid skip where a board sells one | Coming | browser agent |
| <a id="launch-posts"></a>Launch posts | Your launch posts on LinkedIn and X, with the link in the first reply | free | Coming | API |
| <a id="launch-readout"></a>Launch readout | Visits, signups and links by stop, the week after | free | Coming | API |

Part of [Earn first links](/capabilities/earn-first-links).

## Where and how it runs
| Where it works | How it runs | Connect once |
| --- | --- | --- |
| Product Hunt, Hacker News, BetaList, Reddit, X, LinkedIn | browser agent · API | nothing |

Your agent acts as you on every Venue you authorize. Where a Venue has no API, a browser agent signs in as you and does the steps.

## Plays that use it
| Play | Strategy that runs it |
| --- | --- |
| [Launch sites](/plays/launch-sites) | [Passive](/strategy/passive) |

## Reference
| Tool | Runs today |
| --- | --- |
| <Op verb="Post.schedule" /> | Coming |
| <Op verb="Content.draft" /> | Coming |
| <Op verb="Startup.launch" /> | Works today |
| <Op verb="Post.publish" /> | Coming |