URL: /revenue/first-order-arr · Id: `page:/revenue/first-order-arr`

# First order size: what moves it

> First order size is the mean ARR a new Customer adds in its first four weeks, by Offer.

No [Play](https://startupbuilder.dev/business/nouns/play) moves this yet. Today the hub runs `send-quote`, and the proposed Play waits on the catalog request (gaps #4).

## The number

```text title="First order size · Ask"
What moved first order size this week, and which Play moved it?
```

```ts title="First order size · SDK"
import { $ } from 'startup-builder'

const { orders } = await $.Order.list({ where: 'status = "paid" and dueAt >= "2026-10-12"', sort: '-total' })   // this week’s first Orders
return await $.Metric.query({ metric: 'first-order-arr', shape: 'trend', breakdown: 'play', window: '28d' })   // by the Play credited · Not live yet, gaps #4
```

```json title="First order size · Response · sample"
{
  "metric": {
    "$id": "https://api.sb/leaseline.app/metrics/first-order-arr",
    "$type": "Metric",
    "name": "First Order ARR"
  },
  "week": "2026-10-19",
  "value": 347,
  "rows": [
    {
      "offer": "offer_1",
      "value": 347,
      "customers": 6
    },
    {
      "offer": "offer_2",
      "value": 2393,
      "customers": 0
    }
  ]
}
```

`+$347 ARR per new Customer · ■■■□ Likely · n 24 in 28 days`

`$.Metric.query({ metric: 'first-order-arr', shape: 'trend', breakdown: 'play', window: '28d' })` · sample

| Offer | This window | Customers |
| --- | --- | --- |
| `offer_1` | `+$347 ARR` | `6` |
| `offer_2` | `+$2,393 ARR` | `0` |

`first-order-arr` is this site’s proposal to the hub (Not live yet, [gaps #4](/code/reference#not-live-yet)), so the figure above is a sample until the hub holds it.

## Owner
| Accountable | From |
| --- | --- |
| [`sales-lead`](https://startupbuilder.dev/agents/sales/sales-lead) · Sales Lead | the filed bridge item, word for word |

## Worked by
| Title | Its queue |
| --- | --- |
| [AE](/capabilities/how-your-agents-act#ae) | <Op verb="Task.next" /> on the AE’s queue |

## Moved here by
| How | Where |
| --- | --- |
| Today | the hub Workflow [`send-quote`](https://startupbuilder.dev/workflows/processes/quoting/send-quote) · Send a quote |
| Proposed Play | a catalog request · Not live yet, [gaps #4](/code/reference#not-live-yet) |
| Page | [Offers and trials](/revenue/offers) |
| Page | [Quotes and discount approval](/revenue/quotes) |
| Title | [AE](/capabilities/how-your-agents-act#ae) |

## The leaves
| Under it | Moved by |
| --- | --- |
| none | no leaf Metric sits under it; its Plays move it directly |