URL: /revenue/net-new-arr · Id: `page:/revenue/net-new-arr`

# ARR added each week: what moves it

> ARR added each week is ARR now minus ARR seven days ago, split into six moves that add up to the change.

ARR added each week is ARR now minus ARR seven days ago. Six moves add up to it, so every dollar of change lands in exactly one.

## The number

```text title="ARR added each week · Ask"
What moved aRR added each week this week, and which Play moved it?
```

```ts title="ARR added each week · SDK"
import { $ } from 'startup-builder'

return await $.Metric.query({ metric: 'net-new-arr', shape: 'trend', breakdown: 'play', window: '7d' })   // by the Play credited · Not live yet, gaps #4
```

```json title="ARR added each week · Response · sample"
{
  "metric": {
    "$id": "https://api.sb/leaseline.app/metrics/net-new-arr",
    "$type": "Metric",
    "name": "Net new ARR"
  },
  "week": "2026-10-19",
  "value": 1388,
  "rows": [
    {
      "play": "cold-email",
      "value": 694
    },
    {
      "play": "instant-response",
      "value": 347
    },
    {
      "play": "warm-intros",
      "value": 347
    },
    {
      "play": "events-and-webinars",
      "value": 347
    },
    {
      "play": "editorial-seo",
      "value": 347
    },
    {
      "play": "usage-upsell",
      "value": 347
    },
    {
      "play": null,
      "value": -1041,
      "customers": 3
    }
  ]
}
```

`+$1,388 ARR added this week · ■■■■ Clear · n 26 Customers · path → arr`

`$.Metric.query({ metric: 'net-new-arr', shape: 'trend', breakdown: 'play', window: '7d' })` · sample

| Credited to | This window | Customers |
| --- | --- | --- |
| [Cold email](/plays/cold-email) | `+$694 ARR` |  |
| [Instant response](/plays/instant-response) | `+$347 ARR` |  |
| [Warm intros](/plays/warm-intros) | `+$347 ARR` |  |
| [Events and webinars](/plays/events-and-webinars) | `+$347 ARR` |  |
| [Editorial SEO](/plays/editorial-seo) | `+$347 ARR` |  |
| [Usage upsell](/plays/usage-upsell) | `+$347 ARR` |  |
| No Play credited | `−$1,041 ARR` | `3` |

`net-new-arr` is this site’s proposal to the hub (Not live yet, [gaps #4](/code/reference#not-live-yet)), so the figure above is a sample until the hub holds it.

## Owner
| Accountable | From |
| --- | --- |
| [`founder`](https://startupbuilder.dev/agents/founding/founder) · Founder | the filed bridge item, word for word |

## Worked by
| Title | Its queue |
| --- | --- |
| [You, as head of sales](/capabilities/how-your-agents-act#founder) | <Op verb="Task.next" /> on the founder’s queue |

## Moved here by
| How | Where |
| --- | --- |
| Step | [Get found](/plays#get-found) · [People reached](/revenue/icp-reached) |
| Step | [Start conversations](/plays#start-conversations) · [New Leads](/revenue/new-leads), [Deals and trials opened](/revenue/opened-deals-and-trials) |
| Step | [Make the sale](/plays#make-the-sale) · [New paying Customers](/revenue/new-paying-customers), [First order size](/revenue/first-order-arr), [Activation rate](/revenue/activation-rate) |
| Step | [Keep Customers](/plays#keep-customers) · [Lost Customers](/revenue/churned-arr), [Downgrades](/revenue/contraction-arr), [Won back](/revenue/reactivated-arr), [One-time sales ending](/revenue/one-time-rolloff-arr) |
| Step | [Grow each Customer](/plays#grow-each-customer) · [Upgrades](/revenue/expansion-arr) |
| Step | [Earn referrals](/plays#earn-referrals) · [Referred Customers](/revenue/referral-share), [Sent by your other Startups](/revenue/sibling-sourced-share) |
| Title | [You, as head of sales](/capabilities/how-your-agents-act#founder) |

## The leaves
| Under it | Moved by |
| --- | --- |
| [New Customers](/revenue/new-arr) | adds to it |
| [Won back](/revenue/reactivated-arr) | adds to it |
| [Upgrades](/revenue/expansion-arr) | adds to it |
| [Downgrades](/revenue/contraction-arr) | takes from it |
| [Lost Customers](/revenue/churned-arr) | takes from it |
| [One-time sales ending](/revenue/one-time-rolloff-arr) | takes from it |
| [Not yet traced](/revenue/credit#not-yet-traced) | feeds it |