URL: /revenue/new-leads · Id: `page:/revenue/new-leads`

# New Leads: what moves it

> New Leads counts the people who signed up, gave consent or replied this week, and the Plays behind them.

New [Leads](https://startupbuilder.dev/business/nouns/lead) counts the people reached who became Leads in the week: a signup, a consented [Contact](https://startupbuilder.dev/business/nouns/contact) or a reply.

## The number

```text title="New Leads · Ask"
What moved new Leads this week, and which Play moved it?
```

```ts title="New Leads · SDK"
import { $ } from 'startup-builder'

const { total } = await $.Event.list({ where: 'name = "Lead.created" and at >= "2026-10-12"', total: true })   // signups, consented Contacts and replies
return await $.Metric.query({ metric: 'new-leads', shape: 'trend', breakdown: 'play', window: '7d' })   // by the Play credited · Not live yet, gaps #4
```

```json title="New Leads · Response · sample"
{
  "metric": {
    "$id": "https://api.sb/leaseline.app/metrics/new-leads",
    "$type": "Metric",
    "name": "New Leads"
  },
  "week": "2026-10-19",
  "value": 38,
  "rows": [
    {
      "play": "cold-email",
      "value": 14
    },
    {
      "play": "owned-newsletter",
      "value": 9
    },
    {
      "play": "warm-intros",
      "value": 6
    },
    {
      "play": "free-tools",
      "value": 5
    },
    {
      "play": null,
      "value": 4
    }
  ]
}
```

`38 new Leads · ■■■□ Likely · n 38 · path → new-arr → arr`

`$.Metric.query({ metric: 'new-leads', shape: 'trend', breakdown: 'play', window: '7d' })` · sample

| Credited to | This window |
| --- | --- |
| [Cold email](/plays/cold-email) | `14` |
| [Owned newsletter](/plays/owned-newsletter) | `9` |
| [Warm intros](/plays/warm-intros) | `6` |
| [Free tools](/plays/free-tools) | `5` |
| No Play credited | `4` |

`new-leads` is this site’s proposal to the hub (Not live yet, [gaps #4](/code/reference#not-live-yet)), so the figure above is a sample until the hub holds it.

## Owner
| Accountable | From |
| --- | --- |
| [`marketing-lead`](https://startupbuilder.dev/agents/marketing/marketing-lead) · Marketing Lead | the filed bridge item, word for word |

## Worked by
| Title | Its queue |
| --- | --- |
| [SDR](/capabilities/how-your-agents-act#sdr) | <Op verb="Task.next" /> on the SDR’s queue |

## Moved here by
| How | Where |
| --- | --- |
| Play | [Account visits](/plays/account-visits) · Finds the fitting companies behind visits to your own buying pages and writes to the right person there, from facts, never from the visit. |
| Play | [Agent registries](/plays/agent-registries) · Lists your MCP server and tools where agents and developers install from, with facts-only descriptions, and counts the first calls each listing sends you. |
| Play | [Archive repurposing](/plays/archive-repurposing) · Turns each webinar, recording or consented call you have into a page, posts and clips for people who never saw it, in the speaker’s words. |
| Play | [Benchmark rows](/plays/benchmark-rows) · Scores every company in your niche on one measure and sends each its private row, its gap and one free fix, naming no low scorer. |
| Play | [Build in public](/plays/build-in-public) · Publishes a weekly build log compiled from your own records: what you decided, tested, killed and earned, with no typed number, after your OK. |
| Play | [Cold email](/plays/cold-email) · Writes first to people at companies that showed two fresh public reasons to talk, three short emails at most, and answers every reply by kind. |
| Play | [Creator ads](/plays/creator-ads) · Runs a creator’s winning post, unedited, as a labeled paid Ad under the rights in their Agreement, and measures it against regions held back. |
| Play | [Directory listings](/plays/directory-listings) · Directory listings keeps one sourced listing on every directory and review site your buyers read, and fixes any field that drifts within a week. |
| Play | [Engagement bridge](/plays/engagement-bridge) · Engagement bridge messages a Person who wrote on your Post, from the account they wrote to, quoting their words; you press every send. |
| Play | [Founder voice](/plays/founder-voice) · Founder voice drafts your LinkedIn and X posts from views you stated and facts on record, invents nothing, and leaves every post to your press. |
| Play | [Free tools](/plays/free-tools) · Free tools ships only calculators an answer engine cannot replace, each as a Page, an endpoint and an agent tool, and retires unused ones. |
| Play | [Give before you ask](/plays/give-first) · Serves the founder 3 discussions twice a day that lack their stated view, drafts from their sentence, and holds every ask until they act. |
| Play | [LinkedIn outbound](/plays/linkedin-outbound) · Picks each day’s People on LinkedIn, drafts the connection note and the Messages, and queues them in your send tray; you press every send. |
| Play | [Made-with line](/plays/made-with) · Adds one disclosed “Made with” line to what your Customers send to people outside, so each report or notice can bring a signup. |
| Play | [Marketplace listings](/plays/marketplace-listings) · Lists your Product in each app store on what that store ranks by, tests every change, and asks each Customer for one Review. |
| Play | [Moment outreach](/plays/moment-outreach) · Writes to a company only in the window a public Event opens, like a new head of operations, then waits for the next. |
| Play | [Organic social](/plays/organic-social) · Turns your own facts and shipped changes into one post a week per account, and drafts first-person posts that you send yourself. |
| Play | [Owned community](/plays/owned-community) · Runs your own community room, where people moderate and a labeled agent answers only when asked, from your approved Pages. |
| Play | [Owned newsletter](/plays/owned-newsletter) · Sends one issue a week with one fact, your own words and one Offer, passed by you, and stops writing to silent readers. |
| Play | [Positioning tournament](/plays/positioning-tournament) · Tests three ways of saying what you do, as ads that differ in one phrase, and counts only signups that fit and act. |
| Play | [Promote winners](/plays/promote-winners) · Pays only for posts that already won free reach, and raises spend a tier only when regions with no Ads show it adds Leads. |
| Play | [Proof-of-work outreach](/plays/proof-of-work-outreach) · Sends each Prospect one finished piece of your product’s work, made from their own public data, in a plain email that asks for nothing. |
| Play | [Video ladder](/plays/video-ladder) · Lifts each video idea from free posts to paid ads to a reshoot by a person, spending only on what the rung below proved. |
| Play | [Warm intros](/plays/warm-intros) · Finds who already knows each company you want, and that person asks them first, from their own account, before any introduction. |
| Page | [Who’s visiting](/capabilities/find-customers#whos-visiting) |
| Page | [AI answers](/capabilities/check-ai-answers) |
| Page | [Social](/plays/organic-social) |
| Page | [Email and inboxes](/capabilities/reach-out#email-and-inboxes) |
| Page | [Ads and sponsorships](/strategy/paid) |
| Page | [Reviews and listings](/capabilities/earn-first-links/directory-submissions) |
| Page | [Free tools](/plays/free-tools) |
| Page | [LinkedIn](/capabilities/reach-out#linkedin) |
| Page | [Webinars and events](/plays/events-and-webinars) |
| Page | [Newsletter](/plays/owned-newsletter) |
| Page | [Signup flows](/revenue/signup-flows) |
| Page | [Video](/plays/video-ladder) |
| Title | [SDR](/capabilities/how-your-agents-act#sdr) |

## The leaves
| Under it | Moved by |
| --- | --- |
| `archive-contacts` | [Archive repurposing](/plays/archive-repurposing) |
| `build-log-contacts` | [Build in public](/plays/build-in-public) |
| `community-member-leads` | [Owned community](/plays/owned-community) |
| `creator-ad-lead-lift` | [Creator ads](/plays/creator-ads) |
| `engaged-dm-reply-rate` | [Engagement bridge](/plays/engagement-bridge) |
| `icp-conversations` | [Founder voice](/plays/founder-voice) |
| `intro-acceptance-rate` | [Warm intros](/plays/warm-intros) |
| `linkedin-reply-rate` | [LinkedIn outbound](/plays/linkedin-outbound) |
| `listing-install-rate` | [Marketplace listings](/plays/marketplace-listings) |
| `listing-signups` | [Directory listings](/plays/directory-listings) |
| `mark-signups` | [Made-with line](/plays/made-with) |
| `positive-reply-rate` | [Cold email](/plays/cold-email) |
| `promoted-lead-lift` | [Promote winners](/plays/promote-winners) |
| `proof-reply-rate` | [Proof-of-work outreach](/plays/proof-of-work-outreach) |
| `qualified-signup-rate` | [Positioning tournament](/plays/positioning-tournament) |
| `rapport-rung` | [Give before you ask](/plays/give-first) |
| `registry-install-rate` | [Agent registries](/plays/agent-registries) |
| `row-action-rate` | [Benchmark rows](/plays/benchmark-rows) |
| `social-sourced-contacts` | [Organic social](/plays/organic-social) |
| `subscriber-leads` | [Owned newsletter](/plays/owned-newsletter) |
| `tool-signup-rate` | [Free tools](/plays/free-tools) |
| `trigger-reply-rate` | [Moment outreach](/plays/moment-outreach) |
| `video-signups` | [Video ladder](/plays/video-ladder) |
| `visit-reply-lift` | [Account visits](/plays/account-visits) |