URL: /revenue/new-paying-customers · Id: `page:/revenue/new-paying-customers`

# New paying Customers: what moves it

> New paying Customers counts the Customers whose first paid Order landed this week, and the Plays that closed them.

New paying [Customers](https://startupbuilder.dev/business/nouns/customer) counts the Customers whose first paid [Order](https://startupbuilder.dev/business/nouns/order) landed in the week. Make the sale moves it.

## The number

```text title="New paying Customers · Ask"
What moved new paying Customers this week, and which Play moved it?
```

```ts title="New paying Customers · SDK"
import { $ } from 'startup-builder'

const { total } = await $.Event.list({ where: 'name = "Order.paid" and at >= "2026-10-12"', total: true })   // first paid Orders
return await $.Metric.query({ metric: 'new-paying-customers', shape: 'trend', breakdown: 'play', window: '7d' })   // by the Play credited · Not live yet, gaps #4
```

```json title="New paying Customers · Response · sample"
{
  "metric": {
    "$id": "https://api.sb/leaseline.app/metrics/new-paying-customers",
    "$type": "Metric",
    "name": "New paying Customers"
  },
  "week": "2026-10-19",
  "value": 6,
  "rows": [
    {
      "play": "cold-email",
      "value": 2
    },
    {
      "play": "instant-response",
      "value": 1
    },
    {
      "play": "warm-intros",
      "value": 1
    },
    {
      "play": "events-and-webinars",
      "value": 1
    },
    {
      "play": "editorial-seo",
      "value": 1
    }
  ]
}
```

`6 new paying Customers · ■■■■ Clear · n 6 · path → new-arr → arr`

`$.Metric.query({ metric: 'new-paying-customers', shape: 'trend', breakdown: 'play', window: '7d' })` · sample

| Credited to | This window |
| --- | --- |
| [Cold email](/plays/cold-email) | `2` |
| [Instant response](/plays/instant-response) | `1` |
| [Warm intros](/plays/warm-intros) | `1` |
| [Events and webinars](/plays/events-and-webinars) | `1` |
| [Editorial SEO](/plays/editorial-seo) | `1` |

`new-paying-customers` is this site’s proposal to the hub (Not live yet, [gaps #4](/code/reference#not-live-yet)), so the figure above is a sample until the hub holds it.

## Owner
| Accountable | From |
| --- | --- |
| [`sales-lead`](https://startupbuilder.dev/agents/sales/sales-lead) · Sales Lead | the filed bridge item, word for word |

## Worked by
| Title | Its queue |
| --- | --- |
| [AE](/capabilities/how-your-agents-act#ae) | <Op verb="Task.next" /> on the AE’s queue |

## Moved here by
| How | Where |
| --- | --- |
| Play | [Agent-to-agent selling](/plays/agent-to-agent) · Lets an agent open a working account in one call, locks its sends until a person claims it, then asks that person once to pay. |
| Play | [Closer handoff](/plays/closer-handoff) · Hands a large Deal that stalled twice to a commissioned closer, paid only on collected revenue, and tests it against the Deals your agent keeps. |
| Play | [Data residency](/plays/data-residency) · Data residency answers where a buyer’s records live, sends the eu Quote with its annex, and holds acceptance until the region reads back. |
| Play | [Deposits before you build](/plays/reserve-drop) · Sells refundable deposits for what you have not built, for 72 hours after one creator post, and builds only past a pass mark set first. |
| Play | [Lead nurture](/plays/lead-nurture) · Follows up each unbought Lead with notes keyed to what they did, most in month one, until they buy, reply or go quiet 90 days. |
| Play | [Open source](/plays/open-source) · Publishes your SDK and CLI as open code, answers outside issues from a labeled agent account, and counts installs that reach a paid call. |
| Play | [Paid pilot](/plays/paid-pilot) · Runs your product on the buyer’s own data for a fee, against pass marks no higher than they already saw, signed before it starts. |
| Play | [Risk-reversal offers](/plays/risk-reversal-offers) · Takes the risk off the buyer: a written results-or-free bar, a 14-day top-tier trial with no card, a one-press refund and free data moves. |
| Play | [Switch kit](/plays/switch-kit) · Wins your rival’s users with an importer tested on its exports and a dry run they see first, stating no rival fact without a source. |
| Play | [Trust pack](/plays/trust-pack) · Sends the trust page and prefilled security answers with every large Quote, and releases the security report only after a click-through Agreement. |
| Play | [Written references](/plays/written-references) · Answers a buyer’s reference request within days with a reference an opted-in Customer writes and signs, its credit shown on it. |
| Page | [Signup flows](/revenue/signup-flows) |
| Page | [Sequences](/revenue/sequences) |
| Page | [Free tools](/plays/free-tools) |
| Page | [Reviews and referrals](/revenue/reviews-references-referrals) |
| Title | [AE](/capabilities/how-your-agents-act#ae) |

## The leaves
| Under it | Moved by |
| --- | --- |
| [Referred Customers](/revenue/referral-share) | feeds it |
| [Activation rate](/revenue/activation-rate) | feeds it |
| `claimed-paying-rate` | [Agent-to-agent selling](/plays/agent-to-agent) |
| `contract-cycle-time` | [Trust pack](/plays/trust-pack) |
| `deposits-per-tranche` | [Deposits before you build](/plays/reserve-drop) |
| `guarantee-lift` | [Risk-reversal offers](/plays/risk-reversal-offers) |
| `nurture-conversion` | [Lead nurture](/plays/lead-nurture) |
| `open-package-paid-keys` | [Open source](/plays/open-source) |
| `reference-turnaround` | [Written references](/plays/written-references) |
| `residency-win-rate` | [Data residency](/plays/data-residency) |
| `stalled-deal-win-rate` | [Closer handoff](/plays/closer-handoff) |
| `switch-customers` | [Switch kit](/plays/switch-kit) |
| `technical-win-rate` | [Paid pilot](/plays/paid-pilot) |