URL: /revenue/opened-deals-and-trials · Id: `page:/revenue/opened-deals-and-trials`

# Deals and trials opened: what moves it

> Deals and trials opened counts the Deals opened and trials started this week, re-opened Leads included.

[Deals](https://startupbuilder.dev/business/nouns/deal) and trials opened counts the Deals opened and the trials started in the week, with lapsed [Leads](https://startupbuilder.dev/business/nouns/lead) re-opened.

## The number

```text title="Deals and trials opened · Ask"
What moved deals and trials opened this week, and which Play moved it?
```

```ts title="Deals and trials opened · SDK"
import { $ } from 'startup-builder'

const { total } = await $.Event.list({ where: 'name in ("Deal.created", "Offer.trialed") and at >= "2026-10-12"', total: true })   // Deals opened and trials started
return await $.Metric.query({ metric: 'opened-deals-and-trials', shape: 'trend', breakdown: 'play', window: '7d' })   // by the Play credited · Not live yet, gaps #4
```

```json title="Deals and trials opened · Response · sample"
{
  "metric": {
    "$id": "https://api.sb/leaseline.app/metrics/opened-deals-and-trials",
    "$type": "Metric",
    "name": "Opened Deals and trials"
  },
  "week": "2026-10-19",
  "value": 11,
  "rows": [
    {
      "play": "instant-response",
      "value": 4
    },
    {
      "play": "lead-reactivation",
      "value": 3
    },
    {
      "play": "events-and-webinars",
      "value": 2
    },
    {
      "play": null,
      "value": 2
    }
  ]
}
```

`11 Deals and trials opened · ■■■□ Likely · n 11 · path → new-arr → arr`

`$.Metric.query({ metric: 'opened-deals-and-trials', shape: 'trend', breakdown: 'play', window: '7d' })` · sample

| Credited to | This window |
| --- | --- |
| [Instant response](/plays/instant-response) | `4` |
| [Lead reactivation](/plays/lead-reactivation) | `3` |
| [Events and webinars](/plays/events-and-webinars) | `2` |
| No Play credited | `2` |

`opened-deals-and-trials` is this site’s proposal to the hub (Not live yet, [gaps #4](/code/reference#not-live-yet)), so the figure above is a sample until the hub holds it.

## Owner
| Accountable | From |
| --- | --- |
| [`sales-lead`](https://startupbuilder.dev/agents/sales/sales-lead) · Sales Lead | the filed bridge item, word for word |

## Worked by
| Title | Its queue |
| --- | --- |
| [SDR](/capabilities/how-your-agents-act#sdr) | <Op verb="Task.next" /> on the SDR’s queue |

## Moved here by
| How | Where |
| --- | --- |
| Play | [Account ads](/plays/account-ads) · Shows ads to fitting companies on your list a week before the first email, then counts the Deals they open against companies held back. |
| Play | [Buying committee](/plays/buying-committee) · Writes to 3 or more roles at each named company, one a week, and hands each engaged company to your AE within a day. |
| Play | [Creator probe](/plays/creator-probe) · Pays 5 to 10 small creators for one post each, ranks every post by trials it brought per $100, so you know whose audience buys. |
| Play | [Creator retainers](/plays/creator-retainers) · Keeps your best creators posting for a fixed monthly fee, and renews each on cost per trial their code brought, never on views. |
| Play | [Events and webinars](/plays/events-and-webinars) · Events and webinars runs your online sessions as a series, follows up each registrant within a day, and counts the Deals they open. |
| Play | [Field presence](/plays/field-presence) · Field presence books Meetings at other hosts’ events before day one, hosts a dinner instead of a booth, and follows up only who you met. |
| Play | [Gifting](/plays/gifting) · Sends one gift the Person picks after two relevant touches at a live moment, with you approving each, and counts the Meetings it adds. |
| Play | [Hosted gatherings](/plays/gatherings) · Hosted gatherings seats people who engaged, from 8 or more Organizations in one city, at a table you host; you write every invitation and note. |
| Play | [Instant response](/plays/instant-response) · Answers every form and email within 5 minutes from your own pages, books the call, starts the trial or hands it to the right person. |
| Play | [Lead reactivation](/plays/lead-reactivation) · Writes once to each old Lead nobody works, only when something new answers what they asked, from their last contact at the Startup. |
| Play | [Outbound calling](/plays/outbound-calling) · A disclosed voice agent calls back anyone who asks within 60 seconds and answers your number; a person dials every cold call. |
| Play | [Product signals](/plays/product-signals) · Finds teams getting value on a free account and writes to the right person, citing only their own usage, after you approve the first send. |
| Play | [Retargeting](/plays/retargeting) · Shows Ads only to your own past visitors and signups, stops when they convert, and holds a share back to price every dollar. |
| Page | [Ads and sponsorships](/strategy/paid) |
| Page | [Contacts and companies](/capabilities/find-customers#contacts-and-companies) |
| Page | [Webinars and events](/plays/events-and-webinars) |
| Page | [Mail and gifts](/capabilities/reach-out#mail-and-gifts) |
| Page | [Instant response](/revenue/instant-response) |
| Page | [Lists](/capabilities/find-customers#lists) |
| Page | [Phone](/capabilities/reach-out#phone) |
| Page | [Who’s visiting](/capabilities/find-customers#whos-visiting) |
| Title | [SDR](/capabilities/how-your-agents-act#sdr) |

## The leaves
| Under it | Moved by |
| --- | --- |
| `account-deal-rate` | [Account ads](/plays/account-ads) |
| `callback-meeting-rate` | [Outbound calling](/plays/outbound-calling) |
| `committee-deal-lift` | [Buying committee](/plays/buying-committee) |
| `creator-arm-yield` | [Creator probe](/plays/creator-probe) |
| `creator-trials-per-100` | [Creator retainers](/plays/creator-retainers) |
| `gathering-deal-rate` | [Hosted gatherings](/plays/gatherings) |
| `gift-meetings-per-100` | [Gifting](/plays/gifting) |
| `inbound-meeting-rate` | [Instant response](/plays/instant-response) |
| `pql-deal-rate` | [Product signals](/plays/product-signals) |
| `prebooked-meetings` | [Field presence](/plays/field-presence) |
| `reactivated-pipeline` | [Lead reactivation](/plays/lead-reactivation) |
| `registrant-deals` | [Events and webinars](/plays/events-and-webinars) |
| `retargeting-trial-lift` | [Retargeting](/plays/retargeting) |