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Social

Read what buyers post on each Venue, who engaged with a post, and which accounts already hold your audience.

Noun
Post
Calls
4
Emits
Post.found, Post.engagersFound, Handle.found, Handle.measured

A Data Verb reads the market and returns a reading. A Software Verb changes your records and emits an Event. Every call here is a Data Verb: it reads, and it changes a record only where its Effects say so.

Properties

Field Type What null means
term string Never null: the term as sent.
venue VenueId Never null: the Venue read.
posts FoundPost[] Never null: empty when no post used the term in within, at $0.
posts[].url string Never null: the post’s own link.
posts[].kind 'post' | 'comment' | 'video' | 'question' | 'issue' Never null: video on YouTube, TikTok and Instagram, question on Stack Overflow, issue on GitHub.
posts[].title string | null The Venue gives posts no title: X, LinkedIn, TikTok, Instagram and comments.
posts[].text string | null A link post or a video with no caption.
posts[].author { handle: string; url: string | null } | null The account was deleted or is hidden.
posts[].community string | null The Venue has no communities, or the post sits in none.
posts[].publishedAt string | null, in ISO 8601 The Venue shows no date.
posts[].engagement { score?: number; reactions?: number; comments?: number; shares?: number; views?: number } Never null. A count is absent where the Venue does not show it, never zero: LinkedIn shows no views.
posts[] Observed Each row also carries observedAt, method and venue.
after Cursor The last page: there are no more rows.
total number | null, in posts The Venue reports no total; most do not.
cost Cost, in USD Never null. In try mode usd is 0 and maxUsd is what the call would have cost.
post { url: string; venue: VenueId; engagement: { reactions?: number; comments?: number } } Never null: the post read, with its totals.
engagers Engager[] Never null: empty when no one engaged yet.
engagers[].handle string Never null: the account’s handle on the Venue.
engagers[].name string | null The Venue shows a handle only: Reddit, X and TikTok often do.
engagers[].headline string | null The Venue has no headline; LinkedIn is the one that does.
engagers[].profileUrl string | null The account is hidden from people who are signed out, as some X and Instagram accounts are.
engagers[].as 'reaction' | 'comment' Never null.
engagers[].reaction string | null A comment, or a Venue with one kind of reaction.
engagers[].text string | null A reaction: only a comment has text.
engagers[].at string | null, in ISO 8601 The Venue shows no time for a reaction.
engagers[].organization { name: string; hostname: Hostname | null } | null No employer could be read from the profile. Contact.enrich fills it later.
engagers[] Observed Each row also carries observedAt, method and venue.
handles FoundHandle[] Never null: empty when nothing matched, at $0.
handles[].handle string Never null: @smalllandlordmath.
handles[].name string | null The account shows no display name.
handles[].url string Never null.
handles[].followers number, in followers or subscribers Never null.
handles[].engagementRate number | null, in 0 to 1 Fewer than 10 recent posts to average over.
handles[].country string | null The account names no country.
handles[].bio string | null The account has no bio.
handles[].match 'filters' | 'topic' | 'both' Never null: which read found it. both is the strongest row.
handles[] Observed Each row also carries observedAt, method and venue.
ignored string[] Never null: a filter the Venue does not take, such as keywords on a described search.
measures Measure[] Never null: one row for each account read; a private or gone account is left out, free.
measures[].handle string Never null: the account as the Venue names it, @smalllandlordmath.
measures[].followers number | null, in followers or subscribers The Venue counts none: Reddit.
measures[].following number | null The Venue shows none: YouTube.
measures[].postsRead number, in posts Never null: the posts the averages are over.
measures[].engagementRate number | null, in 0 to 1: reactions and comments a post over followers, averaged Fewer than 10 posts read, or no follower count.
measures[].medianViews number | null, in views a post The Venue shows no views: LinkedIn, Reddit.
measures[].cadence { postsPerWeek: number; lastPostAt: string | null } Never null. lastPostAt is null for an account that never posted.
measures[].topPosts { url: string; engagement: object }[] Never null: the three posts with the most engagement among those read.
measures[] Observed Each row also carries observedAt, method and venue.

Object

JSON
{
  "url": "https://www.reddit.com/r/Landlord/comments/1kq9",
  "community": "r/Landlord",
  "score": 48,
  "comments": 31
}

Verbs

VerbThe question it answersPriceSuccess rate
Post.findWho is asking about my problem on Reddit, X or LinkedIn right now?19¢ per 100 searches99.4% of 147,547 calls
Post.findEngagersWho reacted to or commented on this post?0.3¢ a post99.95% of 44,205 calls
Handle.findWhich accounts already hold the audience I want?60¢ per 100 accounts99.91% of 12,814 calls
Handle.measureHow big and how alive is this account?19¢ per 100 accounts99.9% of 413,075 calls

The order you call them in

  1. Post.find: Who is asking about my problem on Reddit, X or LinkedIn right now?
  2. Post.findEngagers: Who reacted to or commented on this post?
  3. Handle.find: Which accounts already hold the audience I want?
  4. Handle.measure: How big and how alive is this account?

Monitors on this Noun

VerbWhat it watches
Post.findNew posts on Reddit, X and Hacker News that ask about your problem, daily; each new post records an Event.
Post.findEngagersNew comments on a rival’s launch post, every 6 hours for 3 days.
Handle.measureA creator you sponsor, weekly: a drop of a fifth in engagement rate records an Event.

Works with

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