Plays by step

Each Play sits under the one step of the ARR line it moves, from getting found to earning referrals.

ChannelAnyBlog and searchAI answersNewsletterVideoFree toolsSocialReviews and listingsPress and guest spotsWebinars and eventsLaunchesAds and sponsorshipsInstant responseSignup flowsContacts and companiesWho’s visitingListsEmail and inboxesLinkedInPhoneMail and giftsSequencesOnboardingRenewalsMore seats and upgradesReviews and referralsWhat they tell youOffers and DealsPartnershipsWho buysAnyAgentsAgents, for businessesAgents, for consumersAgents, for developersBusinessesConsumersDevelopersPeople, through their agentsWho runs itAnyAECSMCommunications LeadContent LeadMarketing LeadPaid mediaPartnershipsProduct LeadSDRSEKindAnyConversionAds & sponsorshipsOutreachPartnersPress & guest spotsWord of mouthOwned audienceSearchSocial & video

Your Play mixCopy Anchor Link

We have no customers yetCopy Anchor Link

Keeps paying once these work: Annual prepay, Category hubs, Commission partners, Portfolio cross-sell, Customer referrals, House ads, Next order due, Signal expansion, Single sign-on upgrade, Usage upsell.

Get foundCopy Anchor Link

• Agent legibilityTests each night whether coding agents find your API, pick it and make a first call that works, then fixes what they read, with facts.AI answersProduct Lead
• Answer engine optimizationKeeps the facts AI answers repeat about you true and dated, at home and at each cited source, and counts how often they name you.AI answersContent Lead
• Category kitMakes your category name what answer engines cite, from your own words and one dated day, and kills it at day 90 without qualified Deals.Blog and searchContent Lead
• Community answersFinds public questions about the problem you solve and your rivals, and gets a labeled, sourced answer posted within hours, fitted to each room.SocialContent Lead
• Data storiesData stories turns your records into a dated release and briefs you to pitch it to scored reporters; every number links to its Dataset.Press and guest spotsMarketing Lead
• Editorial SEOEditorial SEO writes the guides and honest comparisons your buyers search for, from your own records, then refreshes or prunes each Page that slips.Blog and searchContent Lead
• Guest circuitBooks the founder on the niche’s shows with pitches in the founder’s own words, then turns each aired episode into a Page that brings buyers.Press and guest spotsCommunications Lead
• Integration partnersBuilds integrations with the tools your Customers already use, sends each partner a working build, and lists one only after a Customer pays through it.PartnershipsPartnerships
• Launch sitesLaunches a ready Startup on one launch site at a time; the agent books it and builds the kit, and the founder writes every word.LaunchesMarketing Lead
• Launch weekTurns a quarter’s shipped Changes into five dated launch days, each with its own Page and posts, and leaves no claim on your Site false.LaunchesMarketing Lead
• Paid searchBids on searches that show buying intent, and runs only while a first sale earns more than it costs to win.Ads and sponsorshipsMarketing Lead
• Paid socialRuns 10 to 15 distinct ad concepts at a time, each paused until approved, and spends more only after a holdout shows added sales.Ads and sponsorshipsMarketing Lead
• Programmatic SEOTurns each record only you hold into one search Page that leads with its fact, released in batches that stop when search ignores them.Blog and searchContent Lead
• Review requestsAsks every Customer for an honest Review when their result lands, on the one Venue you need most, and answers every Review within a day.Reviews and referralsCSM
• SponsorshipsBuys one coded placement in a newsletter, podcast or event your buyers follow, and rebooks a publisher only when its own codes pay back.Ads and sponsorshipsMarketing Lead
• Tools on requestAsks your niche each week for one annoying problem, builds the top 10 as free tools within 24 hours, and you answer every asker.Free toolsContent Lead

Nobody finds us. See the numbers: Get found.

Start conversationsCopy Anchor Link

• Account adsShows ads to fitting companies on your list a week before the first email, then counts the Deals they open against companies held back.Ads and sponsorshipsMarketing Lead
• Account visitsFinds the fitting companies behind visits to your own buying pages and writes to the right person there, from facts, never from the visit.Who’s visitingSDR
• Agent registriesLists your MCP server and tools where agents and developers install from, with facts-only descriptions, and counts the first calls each listing sends you.AI answersMarketing Lead
• Archive repurposingTurns each webinar, recording or consented call you have into a page, posts and clips for people who never saw it, in the speaker’s words.SocialContent Lead
• Build in publicPublishes a weekly build log compiled from your own records: what you decided, tested, killed and earned, with no typed number, after your OK.SocialContent Lead
• Buying committeeWrites to 3 or more roles at each named company, one a week, and hands each engaged company to your AE within a day.Contacts and companiesSDR
• Cold emailWrites first to people at companies that showed two fresh public reasons to talk, three short emails at most, and answers every reply by kind.Email and inboxesSDR
• ↳ Moment outreachWrites to a company only in the window a public Event opens, like a new head of operations, then waits for the next.Email and inboxesSDR
• Creator probePays 5 to 10 small creators for one post each, ranks every post by trials it brought per $100, so you know whose audience buys.Ads and sponsorshipsPartnerships
• ↳ Creator retainersKeeps your best creators posting for a fixed monthly fee, and renews each on cost per trial their code brought, never on views.Ads and sponsorshipsPartnerships
• Directory listingsDirectory listings keeps one sourced listing on every directory and review site your buyers read, and fixes any field that drifts within a week.Reviews and listingsContent Lead
• Events and webinarsEvents and webinars runs your online sessions as a series, follows up each registrant within a day, and counts the Deals they open.Webinars and eventsMarketing Lead
• Field presenceField presence books Meetings at other hosts’ events before day one, hosts a dinner instead of a booth, and follows up only who you met.Webinars and eventsSDR
• ↳ Hosted gatheringsHosted gatherings seats people who engaged, from 8 or more Organizations in one city, at a table you host; you write every invitation and note.Webinars and eventsSDR
• Founder voiceFounder voice drafts your LinkedIn and X posts from views you stated and facts on record, invents nothing, and leaves every post to your press.SocialContent Lead
• Free toolsFree tools ships only calculators an answer engine cannot replace, each as a Page, an endpoint and an agent tool, and retires unused ones.Free toolsMarketing Lead
• GiftingSends one gift the Person picks after two relevant touches at a live moment, with you approving each, and counts the Meetings it adds.Mail and giftsSDR
• Give before you askServes the founder 3 discussions twice a day that lack their stated view, drafts from their sentence, and holds every ask until they act.SocialContent Lead
• Instant responseAnswers every form and email within 5 minutes from your own pages, books the call, starts the trial or hands it to the right person.Instant responseSDR
• Lead reactivationWrites once to each old Lead nobody works, only when something new answers what they asked, from their last contact at the Startup.ListsSDR
• LinkedIn outboundPicks each day’s People on LinkedIn, drafts the connection note and the Messages, and queues them in your send tray; you press every send.LinkedInSDR
• Made-with lineAdds one disclosed “Made with” line to what your Customers send to people outside, so each report or notice can bring a signup.PartnershipsPartnerships
• Marketplace listingsLists your Product in each app store on what that store ranks by, tests every change, and asks each Customer for one Review.Reviews and listingsMarketing Lead
• Organic socialTurns your own facts and shipped changes into one post a week per account, and drafts first-person posts that you send yourself.SocialContent Lead
• ↳ Engagement bridgeEngagement bridge messages a Person who wrote on your Post, from the account they wrote to, quoting their words; you press every send.SocialSDR
• Outbound callingA disclosed voice agent calls back anyone who asks within 60 seconds and answers your number; a person dials every cold call.PhoneSDR
• Owned communityRuns your own community room, where people moderate and a labeled agent answers only when asked, from your approved Pages.Webinars and eventsMarketing Lead
• Owned newsletterSends one issue a week with one fact, your own words and one Offer, passed by you, and stops writing to silent readers.NewsletterContent Lead
• Positioning tournamentTests three ways of saying what you do, as ads that differ in one phrase, and counts only signups that fit and act.Signup flowsMarketing Lead
• Product signalsFinds teams getting value on a free account and writes to the right person, citing only their own usage, after you approve the first send.Who’s visitingSDR
• Promote winnersPays only for posts that already won free reach, and raises spend a tier only when regions with no Ads show it adds Leads.Ads and sponsorshipsPaid media
• ↳ Creator adsRuns a creator’s winning post, unedited, as a labeled paid Ad under the rights in their Agreement, and measures it against regions held back.Ads and sponsorshipsPaid media
• Proof-of-work outreachSends each Prospect one finished piece of your product’s work, made from their own public data, in a plain email that asks for nothing.Email and inboxesSDR
• ↳ Benchmark rowsScores every company in your niche on one measure and sends each its private row, its gap and one free fix, naming no low scorer.Email and inboxesSDR
• RetargetingShows Ads only to your own past visitors and signups, stops when they convert, and holds a share back to price every dollar.Ads and sponsorshipsPaid media
• Video ladderLifts each video idea from free posts to paid ads to a reshoot by a person, spending only on what the rung below proved.VideoContent Lead
• Warm introsFinds who already knows each company you want, and that person asks them first, from their own account, before any introduction.Email and inboxesSDR

They find us, nobody talks to us. See the numbers: Start conversations.

Make the saleCopy Anchor Link

• Agent-to-agent sellingLets an agent open a working account in one call, locks its sends until a person claims it, then asks that person once to pay.Signup flowsSDR
• Closer handoffHands a large Deal that stalled twice to a commissioned closer, paid only on collected revenue, and tests it against the Deals your agent keeps.Offers and DealsAE
• Deposits before you buildSells refundable deposits for what you have not built, for 72 hours after one creator post, and builds only past a pass mark set first.Offers and DealsMarketing Lead
• Developer relationsDeveloper relations fixes what coding agents read, call by call, and ships each fix only when the suite and time to first call agree.AI answersContent Lead
• Lead nurtureFollows up each unbought Lead with notes keyed to what they did, most in month one, until they buy, reply or go quiet 90 days.SequencesSDR
• Open sourcePublishes your SDK and CLI as open code, answers outside issues from a labeled agent account, and counts installs that reach a paid call.Free toolsMarketing Lead
• Paid pilotRuns your product on the buyer’s own data for a fee, against pass marks no higher than they already saw, signed before it starts.Offers and DealsSE
• Product-led growthGives free Customers enough to reach the result twice, then shows the upgrade inside the task at the Limit, with the real Price.Signup flowsCSM
• Risk-reversal offersTakes the risk off the buyer: a written results-or-free bar, a 14-day top-tier trial with no card, a one-press refund and free data moves.Offers and DealsCSM
• Switch kitWins your rival’s users with an importer tested on its exports and a dry run they see first, stating no rival fact without a source.Offers and DealsSDR
• Trust packSends the trust page and prefilled security answers with every large Quote, and releases the security report only after a click-through Agreement.Offers and DealsSE
• ↳ Data residencyData residency answers where a buyer’s records live, sends the eu Quote with its annex, and holds acceptance until the region reads back.Offers and DealsSE
• Waitlist interviewsInterviews each Waitlist signup with your disclosed agent, admits by fit under a published cap, and sends a result built on their company.Signup flowsSDR
• Written referencesAnswers a buyer’s reference request within days with a reference an opted-in Customer writes and signs, its credit shown on it.Reviews and referralsSE

They talk, they don’t buy. See the numbers: Make the sale.

Keep CustomersCopy Anchor Link

• Annual prepayOffers a steady monthly Customer a year up front, at a discount their own churn pays for, and answers an annual cancel with one save.RenewalsCSM
• Next order dueTells a Customer the day their last order makes the next one due, with the live price and a one-click order.More seats and upgradesCSM
• Objection watchRecords why each Customer or Deal said no, holds them from other outreach, and sends one Message, with proof, once the reason stops being true.What they tell youCSM
• Run it beside the old toolRuns a new Customer’s work beside their old tool every day, fixes each difference you caused, and books the switch when the report reads zero.OnboardingCSM

They buy, then leave. See the numbers: Keep Customers.

Grow each CustomerCopy Anchor Link

• Signal expansionShows a growing Customer the seats they already use at the live Price, and names a successor within 5 business days when their champion leaves.More seats and upgradesCSM
• Single sign-on upgradeAnswers each single sign-on ask within one business hour with the plan that includes it, and the admin tests sign-in before paying.More seats and upgradesCSM
• Usage upsellOffers the next Offer when a Customer’s use paces past its Limit, with today’s prorated charge; the Customer upgrades in one press.More seats and upgradesCSM

They stay, spend stays flat. See the numbers: Grow each Customer.

Earn referralsCopy Anchor Link

• Category hubsRanks every product in a category by one published rule, labels your own, and sends each visitor to the best fit, outside products included.Blog and searchMarketing Lead
• Champion followWhen a champion changes jobs, offers them their own setup, pre-loaded at the new company, 30 days in; the old company’s data never moves.Reviews and referralsSDR
• Commission partnersPays Customers and creators who send you buyers a share of what you collect, after refunds, and checks every payout first.PartnershipsPartnerships
• Creator partnershipMoves creators who already answer your buyers’ questions up one ladder of Agreements, each rung paid on revenue they bring after refunds, never on views.PartnershipsPartnerships
• Customer referralsAsks Customers to invite a peer right after they get the result they came for, and rewards both once the peer’s first payment clears refunds.Reviews and referralsCSM
• Family opt-inFamily opt-in shows one unticked box on your other Startup’s sign-up, asking for your updates, and records each yes as its own Consent.NewsletterMarketing Lead
• Portfolio cross-sellShows your other Startup’s Offer inside your product, bill or email, labeled as a sister product, at the moment a Customer needs it.Ads and sponsorshipsCSM
• ↳ House adsShows one labeled Ad for your sister product on a Page whose topic fits, only where it is worth more than the Page’s own unit.Ads and sponsorshipsMarketing Lead
• Sibling audiencesShows your cold Ads to Contacts your other Startup collected, after each daily build removes every opt-out, and holds a share back to price it.Ads and sponsorshipsPaid media

They like it, nobody hears. See the numbers: Earn referrals.

By who buysCopy Anchor Link

Compiled, not written: edit its page, then regenerate. Every step runs from a sentence or a line of code. In your words: the CRM words you know, and where each lives here.