Gifting

npx startup-builder add play gifting   # 1 · writes plays/gifting.mdx (Not live yet, gaps #5)

# 2 · dry run; below, its 422 on 2026-08-24
curl -X POST "https://api.sb/leaseline.app/campaigns?mode=try" \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"play":"gifting"}'

# 3 · keep it: every gift waits on your Approval
curl -X POST https://api.sb/leaseline.app/campaigns \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"play":"gifting"}'

# on
curl -X PATCH https://api.sb/leaseline.app/campaigns/gifting \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"endsAt":null}'

# off: open Cards void and queued follow-ups cancel
curl -X PATCH https://api.sb/leaseline.app/campaigns/gifting \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"endsAt":"now"}'

{
  "$id": "https://api.sb/leaseline.app/events/event_1187",
  "$type": "Event",
  "name": "Organization.appointed",
  "at": "2026-10-19T07:12:40Z",
  "seq": 1187,
  "data": {
    "organization": "organizations/organization_63",
    "contact": "contacts/contact_14",
    "role": "Director of Operations",
    "announced": "2026-09-30",
    "source": "a public post"
  }
}

# each delivery is signed with the Watch’s secret
curl -X POST https://api.sb/leaseline.app/watches \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"selector":"Organization.appointed","url":"https://leaseline.app/hooks/sb"}'
npx startup-builder trigger Organization.appointed --like event_1187   # replays the delivery
npx startup-builder clock advance --by 3d   # runs the follow-up, after a claim or 3 business days

You hold the SDR Key Result: 1 added held Meeting per $100 of gifts by 2026-12-31. ← worker, metric
On each gift moment, choose one option and say why; a hold gets Not now.         ← triggers, chooses
Gift only after 2 relevant touches in 60 days, or 1 reply that was not a stop.   ← tactics.gift-eligibility
Private businesses get a voucher they pick; public sector gets a printed note.   ← your file, line 5
The note names who sent it, the moment with its date, and the gift, and nothing else. ← copyRules 1
Never tie a gift to a Meeting, a reply or a decision.                            ← copyRules 2, condition
Ship print only to an address the Person gave you.                               ← copyRules 8, supplied-address

npx startup-builder eval --scenario gifting-21 --agent "claude -p" --seat prospector   # seated: 0 wrong details sent, 0 conditions, $0.04 a brief · yours: 1 wrong role, 0 conditions, $0.07 → You approve each one

[
  {
    "$id": "https://api.sb/leaseline.app/approvals/approval_88",
    "$type": "Approval",
    "verdict": null,
    "deadline": "2026-10-22T17:00:00Z",
    "draft": "Marcus, your post on Sep 30 said you started as Ridgeview’s Director of Operations. Here is a coffee, a meal or an ebook on renewal timing; pick one, or decline. Nothing needed back.",
    "route": "gift-they-pick",
    "checks": [
      {
        "check": "class-cap",
        "status": "pass"
      },
      {
        "check": "hold",
        "status": "pass"
      },
      {
        "check": "owned-by-a-person",
        "status": "pass"
      }
    ]
  },
  {
    "$id": "https://api.sb/leaseline.app/tasks/task_509",
    "$type": "Task",
    "assignee": "worker_1",
    "due": "2026-10-20T17:00:00Z",
    "on": "contact_14",
    "brief": {
      "who": "Marcus Bell, Director of Operations, Ridgeview Residential (210 units)",
      "moment": "new-leader: his post, 2026-09-30; the window closes 2026-11-29",
      "touches": [
        "Oct 6 value",
        "Oct 13 renewal calendar"
      ],
      "gift": "a voucher he picks, $25",
      "card": "single-use, $25.00 plus the delivery fee, valid 72 h after approval",
      "never": [
        "a gift tied to a Meeting",
        "an address he did not give"
      ]
    }
  },
  {
    "$id": "https://api.sb/leaseline.app/tasks/task_472",
    "$type": "Task",
    "assignee": "worker_3",
    "due": "2026-10-09T16:00:00Z",
    "on": "lead_47",
    "brief": {
      "who": "Jo Park, Copperline Rentals",
      "said": "Meeting held Sep 29: 160 units, renewals in two systems",
      "chose": "to-the-ae",
      "why": "open Deal, quiet 12 business days; a gift during a Deal is never the agent’s call",
      "never": [
        "a gift",
        "a discount"
      ]
    }
  }
]

[
  {
    "reason": {
      "limit": "approver-queue",
      "observed": "2d 3h unread",
      "bound": "2 business days",
      "window": "the queue"
    },
    "doc": "/plays/gifting#stop-approver-queue",
    "task": "task_455"
  }
]

{
  "$id": "https://api.sb/leaseline.app/campaigns/gifting",
  "$type": "Campaign",
  "play": "play:gifting@1",
  "path": [
    "gift-meetings-per-100",
    "opened-deals-and-trials",
    "new-arr",
    "net-new-arr",
    "arr"
  ],
  "experiment": {
    "metric": "gift-meetings-per-100",
    "unit": "per-100-dollars",
    "heldBack": 0,
    "decision": null
  },
  "readout": {
    "value": null,
    "n": 11,
    "maturing": 4,
    "interval": null,
    "readability": "inadmissible",
    "basis": "before-after",
    "pooled": true
  },
  "ledger": {
    "spend": 306,
    "workerCost": 2,
    "hours": 1.8,
    "pipelineArr": 4800,
    "wonArr": 2393,
    "projectedArr": 666,
    "paybackDays": 5
  }
}

- Ana, ahead of your talk on Nov 4, here is a $25 voucher: coffee, a meal or an ebook.
+ Ana, ahead of your talk on Nov 4, here is a printed one-page renewal calendar for county housing. Nothing needed back.

---
holdout: 0          # about 2 eligible a week is too few to hold 30 % back; it reads before-after
giftLimit: 500       # dollars a month, on the gift Mandate
---
Gift on a new head of operations, an event trip or a not-now date. Private businesses get a $25 voucher they pick; public sector gets a printed note.

$ npx startup-builder show plays/gifting
holdout 0 · giftLimit 500 · vouchers for private businesses     your file  plays/gifting.mdx:2,3,5 (Ask 2026-08-24; line 5 by change_22, 2026-09-28)
family demand · worker role:prospector, owns never · chooses 5 (2 rule, 3 read) · sequences gift-touch, gift-touch-printed · approval every-send, every gift · checks owned-by-a-person, gift-approval, hold, class-cap, supplied-address, draft-match, window-expiry, market-hold · stops 9 · placements gmail, outlook, yahoo-mail, postal-mail, linkedin    catalog  play:gifting@1 (Not live yet, gaps #5)