ARR added each week: what moves it
ARR added each week is ARR now minus ARR seven days ago, split into six moves that add up to the change.
ARR added each week is ARR now minus ARR seven days ago. Six moves add up to it, so every dollar of change lands in exactly one.
The number
What moved aRR added each week this week, and which Play moved it?
# Not live yet (gaps #4)
curl -X POST https://api.sb/leaseline.app/metrics/query \
-H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
-H "Content-Type: application/json" \
-d '{"metric":"net-new-arr","shape":"trend","breakdown":"play","window":"7d"}'import { $ } from 'startup-builder'
return await $.Metric.query({ metric: 'net-new-arr', shape: 'trend', breakdown: 'play', window: '7d' }) // by the Play credited · Not live yet,npx startup-builder do Metric.query --json '{"metric":"net-new-arr","shape":"trend","breakdown":"play","window":"7d"}' # Not live yet (gaps #4){
"name": "do",
"arguments": {
"code": "return await $.Metric.query({ metric: 'net-new-arr', shape: 'trend', breakdown: 'play', window: '7d' }) // by the Play credited · Not live yet, gaps #4"
}
}application/json{
"metric": {
"$id": "https:sample · 1 Not live yet+$1,
$.Metric.query({ metric: · sample
| Credited to | This window | Customers |
|---|---|---|
| Cold email | +$694 ARR | |
| Instant response | +$347 ARR | |
| Warm intros | +$347 ARR | |
| Events and webinars | +$347 ARR | |
| Editorial SEO | +$347 ARR | |
| Usage upsell | +$347 ARR | |
| No Play credited | −$1, | 3 |
net-new-arr is this site’s proposal to the hub (Not live yet, gaps #4), so the figure above is a sample until the hub holds it.
Owner
| Accountable | From |
|---|---|
founder · Founder | the filed bridge item, word for word |
Worked by
| Title | Its queue |
|---|---|
| You, as head of sales | POST /{namespace}/tasks/next on the founder’s queue |
Moved here by
The leaves
| Under it | Moved by |
|---|---|
| New Customers | adds to it |
| Won back | adds to it |
| Upgrades | adds to it |
| Downgrades | takes from it |
| Lost Customers | takes from it |
| One-time sales ending | takes from it |
| Not yet traced | feeds it |
Compiled, not written: edit the records it reads (metrics/bridge.ts; cap), then regenerate. Every step runs from a sentence or a line of code. In your words: the CRM words you know, and where each lives here.