New Customers: what moves it
New Customers counts the ARR from Customers paying for the first time, and the Plays that won them.
New Customers counts the ARR from Customers with no revenue in any earlier window. It is the product of the five numbers under it.
The number
What moved new Customers this week, and which Play moved it?
curl "https://api.sb/leaseline.app/customers?where=since%20%3E%3D%20%222026-10-12%22&total=true" \
-H "Authorization: Bearer $STARTUP_BUILDER_API_KEY"
# Not live yet (gaps #4)
curl -X POST https://api.sb/leaseline.app/metrics/query \
-H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
-H "Content-Type: application/json" \
-d '{"metric":"new-arr","shape":"trend","breakdown":"play","window":"7d"}'import { $ } from 'startup-builder'
const { total } = await $.Customer.list({ where: 'since >= "2026-10-12"', total: true }) // 6 Customers paid for the first time
return await $.Metric.query({ metric: 'new-arr', shape: 'trend', breakdown: 'play', window: '7d' }) // by the Play credited · Not live yet,npx startup-builder do Customer.list --json '{"where":"since >= \"2026-10-12\"","total":true}'
npx startup-builder do Metric.query --json '{"metric":"new-arr","shape":"trend","breakdown":"play","window":"7d"}' # Not live yet (gaps #4){
"name": "do",
"arguments": {
"code": "const { total } = await $.Customer.list({ where: 'since >= \"2026-10-12\"', total: true }) // 6 Customers paid for the first time\nreturn await $.Metric.query({ metric: 'new-arr', shape: 'trend', breakdown: 'play', window: '7d' }) // by the Play credited · Not live yet, gaps #4"
}
}application/json{
"metric": {
"$id": "https:sample · 1 Not live yetPreview+$2,
$.Metric.query({ metric: · sample
| Credited to | This window |
|---|---|
| Cold email | +$694 ARR |
| Instant response | +$347 ARR |
| Warm intros | +$347 ARR |
| Events and webinars | +$347 ARR |
| Editorial SEO | +$347 ARR |
new-arr is this site’s proposal to the hub (Not live yet, gaps #4), so the figure above is a sample until the hub holds it.
Owner
| Accountable | From |
|---|---|
founder · Founder | the filed bridge item, word for word |
Worked by
| Title | Its queue |
|---|---|
| You, as head of sales | POST /{namespace}/tasks/next on the founder’s queue |
Moved here by
The leaves
| Under it | Moved by |
|---|---|
| People reached | feeds it |
| New Leads | feeds it |
| Deals and trials opened | feeds it |
| New paying Customers | feeds it |
| First order size | feeds it |
| Sent by your other Startups | feeds it |
Compiled, not written: edit the records it reads (metrics/bridge.ts; cap), then regenerate. Every step runs from a sentence or a line of code. In your words: the CRM words you know, and where each lives here.