New paying Customers: what moves it
New paying Customers counts the Customers whose first paid Order landed this week, and the Plays that closed them.
New paying Customers counts the Customers whose first paid Order landed in the week. Make the sale moves it.
The number
You, to your agent
What moved new paying Customers this week, and which Play moved it?
curl "https://api.sb/leaseline.app/events?where=name%20%3D%20%22Order.paid%22%20and%20at%20%3E%3D%20%222026-10-12%22&total=true" \
-H "Authorization: Bearer $STARTUP_BUILDER_API_KEY"
# Not live yet (gaps #4)
curl -X POST https://api.sb/leaseline.app/metrics/query \
-H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
-H "Content-Type: application/json" \
-d '{"metric":"new-paying-customers","shape":"trend","breakdown":"play","window":"7d"}'import { $ } from 'startup-builder'
const { total } = await $.Event.list({ where: 'name = "Order.paid" and at >= "2026-10-12"', total: true }) // first paid Orders
return await $.Metric.query({ metric: 'new-paying-customers', shape: 'trend', breakdown: 'play', window: '7d' }) // by the Play credited · Not live yet,npx startup-builder do Event.list --json '{"where":"name = \"Order.paid\" and at >= \"2026-10-12\"","total":true}'
npx startup-builder do Metric.query --json '{"metric":"new-paying-customers","shape":"trend","breakdown":"play","window":"7d"}' # Not live yet (gaps #4){
"name": "do",
"arguments": {
"code": "const { total } = await $.Event.list({ where: 'name = \"Order.paid\" and at >= \"2026-10-12\"', total: true }) // first paid Orders\nreturn await $.Metric.query({ metric: 'new-paying-customers', shape: 'trend', breakdown: 'play', window: '7d' }) // by the Play credited · Not live yet, gaps #4"
}
}Response200
application/json{
"metric": {
"$id": "https:sample · 1 Not live yetPreview6 new paying Customers · ■■■■ Clear · n 6 · path → new-arr → arr
$.Metric.query({ metric: · sample
| Credited to | This window |
|---|---|
| Cold email | 2 |
| Instant response | 1 |
| Warm intros | 1 |
| Events and webinars | 1 |
| Editorial SEO | 1 |
new-paying-customers is this site’s proposal to the hub (Not live yet, gaps #4), so the figure above is a sample until the hub holds it.
Owner
| Accountable | From |
|---|---|
sales-lead · Sales Lead | the filed bridge item, word for word |
Worked by
| Title | Its queue |
|---|---|
| AE | POST /{namespace}/tasks/next on the AE’s queue |
Moved here by
| How | Where |
|---|---|
| Play | Agent-to-agent selling · Lets an agent open a working account in one call, locks its sends until a person claims it, then asks that person once to pay. |
| Play | Closer handoff · Hands a large Deal that stalled twice to a commissioned closer, paid only on collected revenue, and tests it against the Deals your agent keeps. |
| Play | Data residency · Data residency answers where a buyer’s records live, sends the eu Quote with its annex, and holds acceptance until the region reads back. |
| Play | Deposits before you build · Sells refundable deposits for what you have not built, for 72 hours after one creator post, and builds only past a pass mark set first. |
| Play | Lead nurture · Follows up each unbought Lead with notes keyed to what they did, most in month one, until they buy, reply or go quiet 90 days. |
| Play | Open source · Publishes your SDK and CLI as open code, answers outside issues from a labeled agent account, and counts installs that reach a paid call. |
| Play | Paid pilot · Runs your product on the buyer’s own data for a fee, against pass marks no higher than they already saw, signed before it starts. |
| Play | Risk-reversal offers · Takes the risk off the buyer: a written results-or-free bar, a 14-day top-tier trial with no card, a one-press refund and free data moves. |
| Play | Switch kit · Wins your rival’s users with an importer tested on its exports and a dry run they see first, stating no rival fact without a source. |
| Play | Trust pack · Sends the trust page and prefilled security answers with every large Quote, and releases the security report only after a click-through Agreement. |
| Play | Written references · Answers a buyer’s reference request within days with a reference an opted-in Customer writes and signs, its credit shown on it. |
| Page | Signup flows |
| Page | Sequences |
| Page | Free tools |
| Page | Reviews and referrals |
| Title | AE |
The leaves
| Under it | Moved by |
|---|---|
| Referred Customers | feeds it |
| Activation rate | feeds it |
claimed-paying-rate | Agent-to-agent selling |
contract-cycle-time | Trust pack |
deposits-per-tranche | Deposits before you build |
guarantee-lift | Risk-reversal offers |
nurture-conversion | Lead nurture |
open-package-paid-keys | Open source |
reference-turnaround | Written references |
residency-win-rate | Data residency |
stalled-deal-win-rate | Closer handoff |
switch-customers | Switch kit |
technical-win-rate | Paid pilot |
Compiled, not written: edit the records it reads (metrics/bridge.ts; cap), then regenerate. Every step runs from a sentence or a line of code. In your words: the CRM words you know, and where each lives here.