Instant response: answer in 5 minutes

Instant response answers every form, email and chat within 5 minutes, routes it to its owner and books the call. It costs $0.04 an answer and $0.06 a lookup (sample).

Answer a form in 5 minutesMode try

You, to your agent

Birchway Properties filled our demo form. Answer it within 5 minutes, route it to our AE and book the call. Do not send.

curl -X POST "https://api.sb/leaseline.app/leads/lead_47/qualify?mode=try" \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"offer":"offer_2"}'

curl -X POST "https://api.sb/leaseline.app/leads/lead_47/assign?mode=try" \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"owner":"worker_3"}'

curl -X POST "https://api.sb/leaseline.app/meetings/book?mode=try" \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"contact":"contact_47","at":"2026-10-21T20:00:00Z"}'

 1import { $ } from 'startup-builder'
 2
 3await $.Lead.qualify({ lead: 'lead_47', offer: 'offer_2' }, { mode: 'try' })   // 2m 51s after the form: 340 units fits the $2,400-a-year Offer
 4await $.Lead.assign({ lead: 'lead_47', owner: 'worker_3' }, { mode: 'try' })   // to the AE, with the Handoff Brief
 5const { meeting } = await $.Meeting.book({ contact: 'contact_47', at: '2026-10-21T20:00:00Z' }, { mode: 'try' })   // Tue 15:00 Central, free on both calendars
 6return meeting

npx startup-builder do Lead.qualify --json '{"lead":"lead_47","offer":"offer_2"}' --try
npx startup-builder do Lead.assign --json '{"lead":"lead_47","owner":"worker_3"}' --try
npx startup-builder do Meeting.book --json '{"contact":"contact_47","at":"2026-10-21T20:00:00Z"}' --try

{
  "name": "do",
  "arguments": {
    "code": "await $.Lead.qualify({ lead: 'lead_47', offer: 'offer_2' }, { mode: 'try' })   // 2m 51s after the form: 340 units fits the $2,400-a-year Offer\nawait $.Lead.assign({ lead: 'lead_47', owner: 'worker_3' }, { mode: 'try' })   // to the AE, with the Handoff Brief\nconst { meeting } = await $.Meeting.book({ contact: 'contact_47', at: '2026-10-21T20:00:00Z' }, { mode: 'try' })   // Tue 15:00 Central, free on both calendars\nreturn meeting",
    "mode": "try"
  }
}

Response200application/json

 1{
 2  "meeting": {
 3    "$id": "https://api.sb/leaseline.app/meetings/meeting_12",
 4    "$type": "Meeting",
 5    "at": "2026-10-21T20:00:00Z",
 6    "agenda": "Birchway Properties: 340 units, 4 owners, renewals keep slipping",
 7    "contact": {
 8      "$id": "https://api.sb/leaseline.app/contacts/contact_47",
 9      "$type": "Contact",
10      "name": "Rosa Medina"
11    },
12    "mode": "try"
13  }
14}

sample

What it does

What you pay for	Price per unit (sample)	The call
An answer drafted and sent from your Domain	$0.04	`POST /{namespace}/conversations/{conversation}/answer`
A lookup of who wrote in	$0.06	`POST /{namespace}/contacts/{contact}/enrich`
A Meeting booked	$0	`POST /{namespace}/meetings/book`

Run it

Step	Call	What it does here
1	`POST /{namespace}/leads/{lead}/qualify`	2m 51s after the form: 340 units fits the $2,400-a-year Offer
2	`POST /{namespace}/leads/{lead}/assign`	to the AE, with the Handoff Brief
3	`POST /{namespace}/meetings/book`	Tue 15:00 Central, free on both calendars

Set it up

Check	On the day-0 Startup	Fix	Your time	Wait	Then
`inbound-source`	fail	forward sales@ to your inbound address, or connect your form	5 min	none	`POST /{namespace}/integrations/connect`
`domain-authenticated`	fail	add the 3 DNS records shown	10 min	until DNS resolves, often under 1 h	`POST /{namespace}/domains/{domain}/authenticate`
`approved-pages`	fail	publish your pricing Page: answers quote only your own pages	15 min	none	`POST /{namespace}/sites/{site}/publish`
`role-unstaffed`	warn	staff the AE, or leave it: its routes come to you	0 min	none	`POST /{namespace}/roles/{role}/staff`

Reference

The records

The Lead, after Lead.qualify · sample

{
  "lead": {
    "$id": "https://api.sb/leaseline.app/leads/lead_47",
    "$type": "Lead",
    "status": "qualified",
    "interest": "Demo request: 340 units, 4 owners, renewals keep slipping",
    "owner": "worker_3",
    "fit": "strong"
  }
}

The Conversation, first answered in 2m 51s · sample

{
  "conversation": {
    "$id": "https://api.sb/leaseline.app/conversations/conversation_29",
    "$type": "Conversation",
    "status": "open",
    "firstAnsweredAt": "2026-10-19T14:04:58Z",
    "respondBy": "2026-10-19T14:07:07Z"
  }
}

Calls

Call	What it does	What else happens	Event
`POST /{namespace}/leads/{lead}/qualify`	Qualify confirms a Lead matches an Offer’s ICP and opens a Deal for it.	—	`Lead.qualified`
`POST /{namespace}/leads/{lead}/assign`	Assign gives a Lead one owner Worker, by round robin, territory or ICP fit, as the Startup’s routing Policy says.	—	`Lead.assigned`
`POST /{namespace}/meetings/book`	Book schedules a Meeting with a Contact at a time both calendars hold free.	—	`Meeting.booked`
`POST /{namespace}/conversations/{conversation}/answer`	Answer replies in a Conversation through the Channel it arrived on and closes the reply Task it opened.	Runs the reply through every Guard before it leaves.	`Conversation.answered`
`POST /{namespace}/contacts/{contact}/enrich`	Enrich fills a Contact’s missing fields from outside sources and marks each value with where it came from.	Meters each lookup against the Startup’s usage Limit.	`Contact.enriched`

Events

Lead.qualified · StartupBuilder-Signature

{
  "$id": "https://api.sb/leaseline.app/events/event_1",
  "$type": "Event",
  "name": "Lead.qualified",
  "at": "2026-10-22T12:00:00Z",
  "seq": 1,
  "data": {
    "deal": {
      "$id": "https://api.sb/leaseline.app/deals/deal_1",
      "$type": "Deal",
      "status": "Open"
    },
    "lead": {
      "$id": "https://api.sb/leaseline.app/leads/lead_1",
      "$type": "Lead",
      "status": "new"
    }
  }
}

Lead.assigned · StartupBuilder-Signature

{
  "$id": "https://api.sb/leaseline.app/events/event_1",
  "$type": "Event",
  "name": "Lead.assigned",
  "at": "2026-10-22T12:00:00Z",
  "seq": 1,
  "data": {
    "lead": {
      "$id": "https://api.sb/leaseline.app/leads/lead_1",
      "$type": "Lead",
      "status": "new"
    }
  }
}

Meeting.booked · StartupBuilder-Signature

{
  "$id": "https://api.sb/leaseline.app/events/event_1",
  "$type": "Event",
  "name": "Meeting.booked",
  "at": "2026-10-22T12:00:00Z",
  "seq": 1,
  "data": {
    "meeting": {
      "$id": "https://api.sb/leaseline.app/meetings/meeting_1",
      "$type": "Meeting",
      "at": "2026-10-22T12:00:00Z"
    }
  }
}

Conversation.answered · StartupBuilder-Signature

{
  "$id": "https://api.sb/leaseline.app/events/event_1",
  "$type": "Event",
  "name": "Conversation.answered",
  "at": "2026-10-22T12:00:00Z",
  "seq": 1,
  "data": {
    "conversation": {
      "$id": "https://api.sb/leaseline.app/conversations/conversation_1",
      "$type": "Conversation",
      "subject": "Example subject",
      "answeredAt": "2026-10-22T12:00:00Z"
    }
  }
}

Contact.enriched · StartupBuilder-Signature

{
  "$id": "https://api.sb/leaseline.app/events/event_1",
  "$type": "Event",
  "name": "Contact.enriched",
  "at": "2026-10-22T12:00:00Z",
  "seq": 1,
  "data": {
    "contact": {
      "$id": "https://api.sb/leaseline.app/contacts/contact_1",
      "$type": "Contact",
      "email": "dana@leaseline.app",
      "phone": "Example phone"
    }
  }
}

Refuses when

Check	Refuses	Fix	Then
`inbound-source` Not live yet · gaps #8 · today: The dry run renders from the sample; each check names the call that clears it.	an inbound Play with no form, ad or email source connected	Forward sales@ to your inbound address, or connect your form or ad source.	`POST /{namespace}/integrations/connect`
`domain-authenticated`	a send from a Domain whose DNS records do not resolve	Add the 3 DNS records shown; it passes once they resolve, often within an hour.	`POST /{namespace}/domains/{domain}/authenticate`
`approved-pages` Not live yet · gaps #8 · today: The dry run renders from the sample; each check names the call that clears it.	a sentence that no approved Page and none of the Person’s own words back	Cut the sentence, or publish the Page that says it.	`POST /{namespace}/sites/{site}/publish`
`claim`	a term with no accepted terms Version, or money back that no Action keeps	Cut the line, or cite the Offer term that grants it.	`POST /{namespace}/conversations/{conversation}/answer`
`suppressed-contact`	a send or Sequence step to a Contact on a Suppression, from any Play	Leave them out: run the List again, which drops every suppressed Contact.	`POST /{namespace}/collections/query`

422RefusedStep two to Lakeside Rentals’ owner did not send: they asked us to stop on Oct 12.

Check	Fix	Then
`suppressed-contact` fail	Leave them out: run the List again, which drops every suppressed Contact.	`POST /{namespace}/collections/query`

JSON

{
  "type": "https://startupbuilder.dev/errors/refused",
  "title": "Refused",
  "status": 422,
  "detail": "Step two to Lakeside Rentals’ owner did not send: they asked us to stop on Oct 12.",
  "checks": [
    {
      "check": "suppressed-contact",
      "status": "fail",
      "observed": "Suppression suppression_6, unsubscribed 2026-10-12",
      "doc": "/code/refusals#check-suppressed-contact",
      "fix": "Leave them out: run the List again, which drops every suppressed Contact.",
      "then": "Collection.query"
    }
  ]
}

It says no, says why, and names the fix.

422RefusedPinecrest Homes’ second visitor was not enrolled: no Consent on record for sales email.

Check	Fix	Then
`suppressed-contact` pass	—	`POST /{namespace}/collections/query`
`no-consent` fail	Record the Contact’s yes, with where they gave it, before the first send.	`POST /{namespace}/consents`

JSON

{
  "type": "https://startupbuilder.dev/errors/refused",
  "title": "Refused",
  "status": 422,
  "detail": "Pinecrest Homes’ second visitor was not enrolled: no Consent on record for sales email.",
  "checks": [
    {
      "check": "suppressed-contact",
      "status": "pass"
    },
    {
      "check": "no-consent",
      "status": "fail",
      "observed": "no Consent for purpose sales-email",
      "doc": "/code/refusals#check-no-consent",
      "fix": "Record the Contact’s yes, with where they gave it, before the first send.",
      "then": "Consent.create"
    }
  ]
}

It says no, says why, and names the fix.

422RefusedThe Tuesday cold email did not send: mail.leaseline.app has 1 of its 3 DNS records.

Check	Fix	Then
`domain-authenticated` fail	Add the 3 DNS records shown; it passes once they resolve, often within an hour.	`POST /{namespace}/domains/{domain}/authenticate`

JSON

{
  "type": "https://startupbuilder.dev/errors/refused",
  "title": "Refused",
  "status": 422,
  "detail": "The Tuesday cold email did not send: mail.leaseline.app has 1 of its 3 DNS records.",
  "checks": [
    {
      "check": "domain-authenticated",
      "status": "fail",
      "observed": "1 of 3 records resolve",
      "doc": "/code/refusals#check-domain-authenticated",
      "fix": "Add the 3 DNS records shown; it passes once they resolve, often within an hour.",
      "then": "Domain.authenticate"
    }
  ]
}

It says no, says why, and names the fix.

Pauses when

Stop	Pauses when	Fix	Then
`unanswered-positive`	a reply asking to meet that waits 60 minutes for a person	Answer the reply, then approve the resume.	`POST /{namespace}/approvals/{approval}/approve`
`kill-switch`	you press it, or the injection Stop fires	Review what fired, then turn the Process back on.	`POST /{namespace}/processes/{process}/enable`

Campaign.paused · unanswered-positive · Not live yet, gaps #2 · sample

{
  "$id": "https://api.sb/leaseline.app/events/event_951",
  "$type": "Event",
  "name": "Campaign.paused",
  "at": "2026-10-19T16:45:00Z",
  "data": {
    "campaign": {
      "$id": "https://api.sb/leaseline.app/campaigns/cold-email",
      "$type": "Campaign"
    },
    "reason": {
      "limit": "unanswered-positive",
      "observed": "64m",
      "bound": "60m",
      "window": "60m"
    },
    "task": {
      "$id": "https://api.sb/leaseline.app/tasks/task_88",
      "$type": "Task"
    }
  }
}

Plays that use it

Play	What it does	Its Metric
Instant response	Answers every form and email within 5 minutes from your own pages, books the call, starts the trial or hands it to the right person.	`inbound-meeting-rate`

Metric it reaches: First response time (first-response-time).

Hub guides it deepens

On startupbuilder.dev	Id	What it holds
Inbound sales	`process:inbound-sales`	the Process, its steps and its Roles
Lead	`noun:lead`	the record, its fields and every call on it
Conversation	`noun:conversation`	the record, its fields and every call on it
SDR	`role:prospector`	the Role contract the seat fills

Example

Leaseline, when	What happened	Cost (sample)
2026-10-19 14:02	Rosa at Birchway Properties asks for a demo for 340 units	—
14:04:58	the SDR agent answers, qualifies her and routes her to the AE	$0.10 of Worker cost
14:05	Tuesday 15:00 Central is booked: one Meeting toward the $2,400-a-year Offer	$0

Compiled, not written: edit its page, then regenerate. Every step runs from a sentence or a line of code. In your words: the CRM words you know, and where each lives here.

What it doesCopy Anchor Link

Run itCopy Anchor Link

Set it upCopy Anchor Link

The recordsCopy Anchor Link

CallsCopy Anchor Link

EventsCopy Anchor Link

Refuses whenCopy Anchor Link

Pauses whenCopy Anchor Link

Plays that use itCopy Anchor Link

Hub guides it deepensCopy Anchor Link

ExampleCopy Anchor Link

Contents

What it does

Run it

Set it up

The records

Calls

Events

Refuses when

Pauses when

Plays that use it

Hub guides it deepens

Example