Credit: which piece, Play and channel started each dollar

Credit splits each dollar of new ARR by the page, Play and kind of first touch that started it. Each won dollar has exactly one source, or none yet.

The number

Credit for this week’s new ARR

You, to your agent

Which piece, Play and channel started each dollar we won this week?

curl "https://api.sb/leaseline.app/acquisitions?where=at%20%3E%3D%20%222026-08-01%22&facets=play%2Ckind%2Cpage" \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY"

# Not live yet (gaps #4)
curl -X POST https://api.sb/leaseline.app/metrics/query \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"metric":"new-arr","shape":"trend","window":"7d","breakdown":"acquisition.play"}'

 1import { $ } from 'startup-builder'
 2
 3const { facets } = await $.Acquisition.list({ where: 'at >= "2026-08-01"', facets: 'play,kind,page' })   // the first touch of each Customer won this week
 4return await $.Metric.query({ metric: 'new-arr', shape: 'trend', window: '7d', breakdown: 'acquisition.play' })   // each won dollar to one Play, or to unexplained · Not live yet, gaps #4

npx startup-builder do Acquisition.list --json '{"where":"at >= \"2026-08-01\"","facets":"play,kind,page"}'
npx startup-builder do Metric.query --json '{"metric":"new-arr","shape":"trend","window":"7d","breakdown":"acquisition.play"}'   # Not live yet (gaps #4)

{
  "name": "do",
  "arguments": {
    "code": "const { facets } = await $.Acquisition.list({ where: 'at >= \"2026-08-01\"', facets: 'play,kind,page' })   // the first touch of each Customer won this week\nreturn await $.Metric.query({ metric: 'new-arr', shape: 'trend', window: '7d', breakdown: 'acquisition.play' })   // each won dollar to one Play, or to unexplained · Not live yet, gaps #4"
  }
}

Response200application/json

 1{
 2  "week": "2026-10-19",
 3  "newArr": 2082,
 4  "credited": 2082,
 5  "unexplained": 0,
 6  "rows": [
 7    {
 8      "play": "cold-email",
 9      "kind": "outbound",
10      "page": "/pricing",
11      "customers": 2,
12      "arr": 694
13    },
14    {
15  …

sample · 1 Not live yetPreview

+$2,082 new ARR · credited +$2,082 · Not yet traced $0 · ■■■■ Clear · n 6 Customers

$.Metric.query({ metric: 'new-arr', shape: 'trend', window: '7d', breakdown: 'acquisition.play' }) · sample

Play	Customers	New ARR this week
Cold email	`2`	`+$694 ARR`
Instant response	`1`	`+$347 ARR`
Warm intros	`1`	`+$347 ARR`
Events and webinars	`1`	`+$347 ARR`
Editorial SEO	`1`	`+$347 ARR`
Credited	`6`	`+$2,082 ARR`

Owner

Accountable	From
`founder` · Founder	the owner of New Customers, whose dollars it splits

Worked by

Title	Reads
You, as head of sales	every dollar, every week
Marketing Lead	the slice its pieces started, on Marketing

Moved here by

How they first arrived	New ARR this week
`outbound`	`+$694 ARR`
`direct`	`+$694 ARR`
`referral`	`+$347 ARR`
`search`	`+$347 ARR`

First page they saw	New ARR this week
`/pricing`	`+$1,041 ARR`
`/`	`+$347 ARR`
`/webinars/rent-day`	`+$347 ARR`
`/blog/late-rent-reminders`	`+$347 ARR`

Credit runs on the first touch. A Deal inherits its Lead’s: held-back lift first, reported as incremental and never added here, then the coded link, then what the buyer said when asked how they heard.

The leaves

Not yet traced: $0 ARR this week. It prints even at zero: each won dollar goes to exactly one Play or here.

Credited	Not yet traced	New Customers
`+$2,082 ARR`	`$0 ARR`	`+$2,082 ARR`

Beside it	This week	Its page
Sent by your other Startups	`0 %`	Sent by your other Startups

Compiled, not written: edit its page, then regenerate. Every step runs from a sentence or a line of code. In your words: the CRM words you know, and where each lives here.

The numberCopy Anchor Link

OwnerCopy Anchor Link

Worked byCopy Anchor Link

Moved here byCopy Anchor Link

The leavesCopy Anchor Link

Contents

The number

Owner

Worked by

Moved here by

The leaves