Open Deals: next step, close month, stall line

Every open Deal, by Deal status, with its next step, the month the buyer decides and the line where it stalls.

The record

Deal status	Deals	ARR	Conversion to Won	Median days	The call that moves it
Open	`8`	`$2,776 ARR`	win rate by Deal status, Not live yet, gaps #2	`6 d, stall at 12 d`	`POST /{namespace}/deals/{deal}/advance`
Qualified	`6`	`$4,128 ARR`	win rate by Deal status, Not live yet, gaps #2	`9 d, stall at 18 d`	`POST /{namespace}/deals/{deal}/propose`
Proposed	`3`	`$1,041 ARR`	win rate by Deal status, Not live yet, gaps #2	`11 d, stall at 22 d`	`POST /{namespace}/deals/{deal}/win`
Won	`9 in 90 days`	`$5,169 ARR`	none: a final Deal status	sales cycle, Not live yet, gaps #2	`POST /{namespace}/customers/{customer}/activate`
Lost	`14 in 90 days`	`$10,996 ARR`	none: a final Deal status	sales cycle, Not live yet, gaps #2	`POST /{namespace}/deals`

Count, ARR and median days from statusSince · from GET /{namespace}/deals in the window below · sample

Expected from open Deals: +$1,388 ARR from 17 open Deals worth $7,945 ARR if all were won · Not live yet, gaps #2 · sample. It is each open Deal’s ARR times its Deal status’s 90-day win rate, and it feeds the cash projection.

Deal	Deal status	ARR if won	Buyer decides	Next step	The call that moves it
`deal_28`	Proposed	`+$347 ARR`	`2026-10-24`	Pinecrest Lofts: signing call on Oct 22	`POST /{namespace}/deals/{deal}/win`
`deal_33`	Qualified	`+$347 ARR`	`2026-10-29`	Harbor Row: demo with the owner on Oct 23	`POST /{namespace}/deals/{deal}/propose`
`deal_31`	Qualified	`+$2,393 ARR`	`2026-10-30`	Northgate Rentals: the two-year Quote once the discount is approved	`POST /{namespace}/deals/{deal}/propose`
`deal_35`	Open	`+$347 ARR`	`2026-10-31`	Elm Court: security answers by Oct 27	`POST /{namespace}/deals/{deal}/advance`

Lost reason, ranked	Deals	ARR lost	The Play that answers it
`price`	`5`	`−$5,827 ARR`	Risk-reversal offers
`no-decision`	`3`	`−$3,087 ARR`	Buying committee
`missing-capability`	`2`	`−$694 ARR`	Lead reactivation
`timing`	`2`	`−$694 ARR`	Lead nurture
`competitor`	`1`	`−$347 ARR`	Switch kit
`no-fit`	`1`	`−$347 ARR`	Positioning tournament

Run it

Move today’s Deals onMode try

You, to your agent

Show me every Deal by status, then move today’s three on: qualify Birchway Properties, send Pinecrest Lofts its proposal and mark Maple Street Homes won. Send nothing.

curl "https://api.sb/leaseline.app/deals?facets=status&total=true" \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY"

curl -X POST "https://api.sb/leaseline.app/deals/deal_36/advance?mode=try" \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY"

curl -X PATCH "https://api.sb/leaseline.app/deals/deal_36?mode=try" \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"closesOn":"2026-11-14","nextStep":"Demo with the 4 owners on Oct 22"}'

curl -X POST "https://api.sb/leaseline.app/deals/deal_28/propose?mode=try" \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"quote":"quote_4"}'

curl -X POST "https://api.sb/leaseline.app/deals/deal_27/win?mode=try" \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY"

 1import { $ } from 'startup-builder'
 2
 3const { facets } = await $.Deal.list({ facets: 'status', total: true })   // count, ARR and median days in status, from statusSince
 4await $.Deal.advance({ deal: 'deal_36' }, { mode: 'try' })   // Birchway Properties, Open to Qualified
 5// 422 · Birchway Properties did not move to Qualified: closesOn and nextStep are empty.
 6// stage-fields: Fill each field the refusal names, then move the Deal on again. · then Deal.update
 7await $.Deal.update({ id: 'deal_36', closesOn: '2026-11-14', nextStep: 'Demo with the 4 owners on Oct 22' }, { mode: 'try' })   // the two fields the refusal named
 8await $.Deal.propose({ deal: 'deal_28', quote: 'quote_4' }, { mode: 'try' })   // Pinecrest Lofts, call held Oct 15
 9return await $.Deal.win({ deal: 'deal_27' }, { mode: 'try' })   // Maple Street Homes signed the $29 plan

npx startup-builder do Deal.list --json '{"facets":"status","total":true}'
npx startup-builder do Deal.advance --json '{"deal":"deal_36"}' --try
npx startup-builder do Deal.update --json '{"id":"deal_36","closesOn":"2026-11-14","nextStep":"Demo with the 4 owners on Oct 22"}' --try
npx startup-builder do Deal.propose --json '{"deal":"deal_28","quote":"quote_4"}' --try
npx startup-builder do Deal.win --json '{"deal":"deal_27"}' --try

{
  "name": "do",
  "arguments": {
    "code": "const { facets } = await $.Deal.list({ facets: 'status', total: true })   // count, ARR and median days in status, from statusSince\nawait $.Deal.advance({ deal: 'deal_36' }, { mode: 'try' })   // Birchway Properties, Open to Qualified\n// 422 · Birchway Properties did not move to Qualified: closesOn and nextStep are empty.\n// stage-fields: Fill each field the refusal names, then move the Deal on again. · then Deal.update\nawait $.Deal.update({ id: 'deal_36', closesOn: '2026-11-14', nextStep: 'Demo with the 4 owners on Oct 22' }, { mode: 'try' })   // the two fields the refusal named\nawait $.Deal.propose({ deal: 'deal_28', quote: 'quote_4' }, { mode: 'try' })   // Pinecrest Lofts, call held Oct 15\nreturn await $.Deal.win({ deal: 'deal_27' }, { mode: 'try' })   // Maple Street Homes signed the $29 plan",
    "mode": "try"
  }
}

Response200application/json

 1{
 2  "deal": {
 3    "$id": "https://api.sb/leaseline.app/deals/deal_27",
 4    "$type": "Deal",
 5    "status": "Won",
 6    "value": {
 7      "amount": 348,
 8      "currency": "USD"
 9    },
10    "closesOn": "2026-10-19",
11    "statusSince": "2026-10-19T10:12:00Z",
12    "owner": "worker_3"
13  },
14  "action": {
15  …

samplePreview

Refuses when

422RefusedBirchway Properties did not move to Qualified: closesOn and nextStep are empty.

Check	Fix	Then
`stage-fields` fail	Fill each field the refusal names, then move the Deal on again.	`PATCH /{namespace}/deals/{id}`

JSON

{
  "type": "https://startupbuilder.dev/errors/refused",
  "title": "Refused",
  "status": 422,
  "detail": "Birchway Properties did not move to Qualified: closesOn and nextStep are empty.",
  "checks": [
    {
      "check": "stage-fields",
      "status": "fail",
      "observed": "closesOn, nextStep",
      "doc": "/code/refusals#check-stage-fields",
      "fix": "Fill each field the refusal names, then move the Deal on again.",
      "then": "Deal.update"
    }
  ]
}

It says no, says why, and names the fix.

Code	On	Refuses	Then
`stage-fields`	`POST /{namespace}/deals/{deal}/advance`	a field the next Deal status needs is empty	`PATCH /{namespace}/deals/{id}`
`no-meeting-held` · Not live yet, gaps #2	`POST /{namespace}/deals/{deal}/propose`	a proposal before any call with the buyer was held	`POST /{namespace}/meetings/book`
`stalled-deal` · Stop · Not live yet, gaps #2	every send to the Deal	twice its Deal status’s median days with no dated next step	`PATCH /{namespace}/deals/{id}`

Plays that use it

Play	What it does
Closer handoff	Hands a large Deal that stalled twice to a commissioned closer, paid only on collected revenue, and tests it against the Deals your agent keeps.
Buying committee	Writes to 3 or more roles at each named company, one a week, and hands each engaged company to your AE within a day.
Instant response	Answers every form and email within 5 minutes from your own pages, books the call, starts the trial or hands it to the right person.
Lead reactivation	Writes once to each old Lead nobody works, only when something new answers what they asked, from their last contact at the Startup.
Switch kit	Wins your rival’s users with an importer tested on its exports and a dry run they see first, stating no rival fact without a source.

Compiled, not written: edit its page, then regenerate. Every step runs from a sentence or a line of code. In your words: the CRM words you know, and where each lives here.

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