When to reach out: the Event and the window

When to reach out lists every Event that starts an Outreach Play, the window it stays open and the payload it carries. A Trigger costs $0; each touch costs what its email costs.

The Event and the windowMode try

You, to your agent

Which Events start our outreach, how long does each stay open, and send me each one as it happens.

curl "https://api.sb/leaseline.app/triggers?limit=20" \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY"

curl "https://api.sb/leaseline.app/events?where=name%20%3D%20%22Conversation.answered%22&limit=1" \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY"

curl -X POST "https://api.sb/leaseline.app/watches?mode=try" \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"selector":"Conversation.answered","url":"https://leaseline.app/hooks/sb"}'

 1import { $ } from 'startup-builder'
 2
 3const { triggers } = await $.Trigger.list({ limit: 20 })   // what starts each Play, and its selector
 4const { events: [last] } = await $.Event.list({ where: 'name = "Conversation.answered"', limit: 1 })   // the latest reply that names a date to write again
 5await $.Watch.create({ selector: 'Conversation.answered', url: 'https://leaseline.app/hooks/sb' }, { mode: 'try' })   // each delivery signed
 6return triggers

npx startup-builder do Trigger.list --json '{"limit":20}'
npx startup-builder do Event.list --json '{"where":"name = \"Conversation.answered\"","limit":1}'
npx startup-builder do Watch.create --json '{"selector":"Conversation.answered","url":"https://leaseline.app/hooks/sb"}' --try

{
  "name": "do",
  "arguments": {
    "code": "const { triggers } = await $.Trigger.list({ limit: 20 })   // what starts each Play, and its selector\nconst { events: [last] } = await $.Event.list({ where: 'name = \"Conversation.answered\"', limit: 1 })   // the latest reply that names a date to write again\nawait $.Watch.create({ selector: 'Conversation.answered', url: 'https://leaseline.app/hooks/sb' }, { mode: 'try' })   // each delivery signed\nreturn triggers",
    "mode": "try"
  }
}

Response200application/json

 1{
 2  "triggers": [
 3    {
 4      "$id": "https://api.sb/leaseline.app/triggers/not-now-date",
 5      "$type": "Trigger",
 6      "event": "Conversation.answered",
 7      "where": "reply.kind = 'not-now' and reply.date <= now"
 8    },
 9    {
10      "$id": "https://api.sb/leaseline.app/triggers/pricing-visit",
11      "$type": "Trigger",
12      "event": "Visit.recorded",
13      "where": "page.path = '/pricing'"
14    },
15    {
16      "$id": "https://api.sb/leaseline.app/triggers/form-submitted",
17      "$type": "Trigger",
18      "event": "Lead.created"
19    }
20  ]
21}

samplePreview

What it does

What you pay for	Price per unit (sample)	The call
A Trigger	$0	`POST /{namespace}/triggers`
A signed delivery to your endpoint	$0	`POST /{namespace}/watches`

Run it

Step	Call	What it does here
1	`GET /{namespace}/triggers`	what starts each Play, and its selector
2	`GET /{namespace}/events`	the latest reply that names a date to write again
3	`POST /{namespace}/watches`	each delivery signed

Check	On the day-0 Startup	Fix	Your time	Wait	Then
`inbound-source`	fail	connect the form, inbox or ad source whose Events start your Plays	5 min	none	`POST /{namespace}/integrations/connect`

The records

One Trigger · sample

{
  "trigger": {
    "$id": "https://api.sb/leaseline.app/triggers/not-now-date",
    "$type": "Trigger",
    "event": "Conversation.answered",
    "where": "reply.kind = 'not-now' and reply.date <= now"
  }
}

When	Event	Starts on	Window	Plays	Payload
Introducer answer	`Action.answered`	event where `action.kind = 'intro-ask'`	1d	Warm intros	`{ action }` · payload
Target opt-in	`Action.answered`	event where `answer = 'yes'`	2d	Warm intros	`{ action }` · payload
Organization ad engagement	`Ad.clicked`	threshold where `3 or more clicks, or 1 lead-form open, from a treated company in 14 days`	14d	Buying committee	Not live yet
Introducer joined	`Agreement.signed`	event where `kind in ('holder', 'advisor') or customer.outcomeAt < now - 30d`	14d	Warm intros	`{ agreement }` · payload
Account touch hold	`Approval.approved`	event where `kind = 'account-touch'`	14d	Lead nurture, Product signals	`{ approval }` · payload
Voice requested	`Call.requested`	event where `channel = 'voice'`	1h	Waitlist interviews	Not live yet
Inbound call	`Channel.called`	event where `direction = 'inbound'`	1h	Outbound calling	Not live yet
Dropped call	`Channel.missed`	event where `answered = false or callbackAsked = true`	1d	Outbound calling	Not live yet
Cap mismatch	`Check.failed`	event where `page.cap differs from waitlist.cap`	1d	Waitlist interviews	Not live yet
Checkout exit	`Checkout.abandoned`	state where `status = 'abandoned' on a started signup or checkout`	7d	Product-led growth	Not live yet
Public filing	`Company.filed`	event where `a permit, lease, license or registration the ICP files`	14d	Cold email	Not live yet
Funding	`Company.funded`	at where `day 21 to day 45 after a priced round or grant is announced`	45d	Cold email	Not live yet
Named organization moment	`Company.funded`	event where `funding, hiring, a technology change, a filing or a rival complaint at a treated company`	30d	Buying committee, Moment outreach	Not live yet
Voice consent form	`Consent.granted`	event where `purpose = 'ai-voice-call'`	1d	Outbound calling	Not live yet
Member role change	`Contact.enriched`	event where `a mapped member left, or someone new took a mapped role`	30d	Buying committee	`{ contact }` · payload
Dormant connection	`Contact.imported`	state where `first-degree, ICP-fit, no Message from the Human in 180 days`	30d	LinkedIn outbound	Not live yet
Records imported	`Contact.imported`	event where `each row carries its collecting Form, Registration or trial`	730d	Lead reactivation	Not live yet
Stalled signup	`Contact.stalled`	state where `status = 'stalled': signed up, no conversion Event`	30d	Product-led growth	Not live yet
Answer owed	`Content.published`	event where `matches a ghosted Form’s question at 0.8 or more`	30d	Lead reactivation	`{ content }` · payload
Outcome fact	`Content.published`	event where `kind = 'outcome' and verified`	30d	Lead reactivation	`{ content }` · payload
Form non-booker	`Conversation.answered`	state where `a booking link offered and no Meeting.booked 24 hours after the answer`	7d	Lead nurture	`{ conversation }` · payload
Not now date	`Conversation.answered`	at where `the date the Person’s own reply named`	14d	Cold email	`{ conversation }` · payload
Referral named	`Conversation.answered`	event where `the reply names a colleague and agrees to be mentioned`	7d	Cold email	`{ conversation }` · payload
Chat non-booker	`Conversation.closed`	state where `an address captured, a booking link offered and no Meeting.booked within 1 hour`	7d	Lead nurture	`{ conversation }` · payload
Customer words batch	`Conversation.closed`	threshold where `newQuotes >= 30`	30d	Positioning tournament	`{ conversation }` · payload
Call me reply	`Conversation.labeled`	event where `label = 'call-me'`	1d	Outbound calling	Not live yet
Activation reached	`Customer.activated`	event where `first = true`	72h	Lead nurture, Product-led growth, Waitlist interviews	`{ customer }` · payload
Senior signup	`Customer.activated`	event where `the Person's own stated role is director or above, at a strong-fit Organization`	7d	Product signals	`{ customer }` · payload
Dormant signup	`Customer.stalled`	state where `status = 'stalled': no activation Event 7 days after signup`	14d	Product signals	Not live yet
Heatmap due	`Dashboard.scheduled`	at where `month.start`	7d	Positioning tournament	`{ dashboard }` · payload
Single sign-on objection lost	`Deal.lost`	event where `reason mentions 'single-sign-on'`	180d	Lead reactivation	`{ deal }` · payload
Decision hold	`Deal.proposed`	state where `status in ('proposed', 'contract')`	90d	Gifting	`{ deal }` · payload
Quiet deal	`Deal.stalled`	state where `status = 'open' and a Meeting held and no member reply for 10 business days`	30d	Gifting	Not live yet
Free limit near	`Entitlement.checked`	threshold where `used / bound >= 0.8 on a free meter`	7d	Lead nurture	`{ allowed, entitlement, remaining, resetsAt, upgrade }` · payload
Limit approach	`Entitlement.checked`	threshold where `used / bound at 0.8 or more this period`	7d	Agent-to-agent selling	`{ allowed, entitlement, remaining, resetsAt, upgrade }` · payload
Limit pair	`Entitlement.checked`	threshold where `allowed = false for 2 or more People at one Organization on the same Limit`	7d	Product signals	`{ allowed, entitlement, remaining, resetsAt, upgrade }` · payload
Limit pressure	`Entitlement.checked`	threshold where `used / bound >= 0.8 inside the first 30 paid days, or a member refused a Verb the next Offer grants`	3d	Product-led growth	`{ allowed, entitlement, remaining, resetsAt, upgrade }` · payload
Limit reached	`Entitlement.checked`	threshold where `used past bound; the Offer's atBound runs`	1d	Agent-to-agent selling	`{ allowed, entitlement, remaining, resetsAt, upgrade }` · payload
Locked verb call	`Entitlement.checked`	event where `a locked Verb, unclaimed: claim-required`	24h	Agent-to-agent selling	`{ allowed, entitlement, remaining, resetsAt, upgrade }` · payload
Usage threshold	`Entitlement.checked`	threshold where `allowed = false, or 20 % or less of the grant left`	2d	Product-led growth	`{ allowed, entitlement, remaining, resetsAt, upgrade }` · payload
Lead pricing return	`Event.captured`	threshold where `pricing or plan Page views on 2 or more days in 7`	72h	Lead nurture	`{ event }` · payload
Organization visit	`Event.captured`	event where `page in ('pricing', 'comparison', 'docs') and the Organization resolved`	3d	LinkedIn outbound	`{ event }` · payload
Paid predictor	`Event.captured`	threshold where `the fitted usage Event reaches its fitted count within 7 days of signup`	7d	Product-led growth	`{ event }` · payload
Team cluster	`Event.captured`	threshold where `3 or more active People at one free or trial Organization within 14 days`	14d	Product signals	`{ event }` · payload
Commitment stated	`Evidence.created`	event where `kind = 'commitment'`	3d	Waitlist interviews	`{ evidence }` · payload
Read-me request	`Form.submitted`	event where `form = 'read-me', from a company outside the census`	24h	Benchmark rows	Not live yet
Regrade request	`Form.submitted`	event where `form = 'regrade', from the row Page or a reply`	24h	Benchmark rows	Not live yet
Reading dispute	`Form.submitted`	event where `form = 'dispute', from the row Page or a reply`	2d	Benchmark rows	Not live yet
Gathering announced	`Gathering.opened`	event where `a topic or series a pooled Person registered for`	21d	Lead reactivation	Not live yet
Registrant silent	`Gathering.registered`	state where `last Registration 180 days old, with no reply, Registration or Deal since`	365d	Lead reactivation	`{ registration, gathering }` · payload
Fixable error	`Interface.called`	event where `an error kind with a recorded fix, or a new kind`	7d	Agent-to-agent selling	Not live yet
Principal quiet	`Interface.called`	state where `no call for 14 days after 4 weeks of weekly paid calls`	30d	Agent-to-agent selling	Not live yet
Unclaimed use	`Interface.called`	threshold where `the third successful non-empty call while unclaimed`	48h	Agent-to-agent selling	Not live yet
Interview abandoned	`Interview.abandoned`	event where `kind = 'signup'`	7d	Waitlist interviews	Not live yet
Interview completed	`Interview.completed`	event where `kind = 'signup'`	1h	Waitlist interviews	Not live yet
Ad lead form	`Lead.created`	event	1d	Instant response	`{ lead }` · payload
Form submitted	`Lead.created`	event	1d	Instant response	`{ lead }` · payload
Nurture handoff	`Lead.nurtured`	at where `60 days after a silent or ceiling exit from lead-nurture`	365d	Lead reactivation	`{ lead }` · payload
Lead routed to nurture	`Lead.qualified`	event where `route in ('nurture', 'self-serve')`	24h	Lead nurture	`{ deal, lead }` · payload
Tournament signup matured	`Lead.qualified`	event where `experiment != null and age = 14d`	14d	Positioning tournament	`{ deal, lead }` · payload
Strong fit lead	`Lead.qualified`	event where `fit = 'strong' and intent = 'strong' and voiceConsent = false`	1d	Outbound calling	`{ deal, lead }` · payload
Meeting no-show	`Meeting.booked`	state where `missed and not rebooked within 2 hours`	72h	Lead nurture	`{ meeting }` · payload
Onboarding held	`Meeting.held`	event where `kind = 'onboarding'`	7d	Waitlist interviews	Not live yet
Chat app message	`Message.created`	event where `direction = 'inbound'`	1d	Instant response	`{ message }` · payload
Direct message	`Message.created`	event where `direction = 'inbound'`	1d	Instant response	`{ message }` · payload
Inbound email	`Message.created`	event where `direction = 'inbound'`	1d	Instant response	`{ message }` · payload
Site chat opened	`Message.created`	event where `direction = 'inbound'`	1h	Instant response	`{ message }` · payload
Address given	`Message.received`	event where `direction = 'inbound' and postalAddress is set`	30d	Gifting	Not live yet
Intro made	`Message.received`	event where `participants include the introducer and the target`	4h	Warm intros	Not live yet
LinkedIn reply	`Message.replied`	event where `direction = 'inbound'`	1h	LinkedIn outbound	Not live yet
Output disputed	`Message.replied`	event where `says an output fact is wrong`	1d	Waitlist interviews	Not live yet
Air cover requested	`Message.scheduled`	event where `step = 1 and sendAt >= now + 9d`	14d	Cold email, Moment outreach, LinkedIn outbound, Account visits	`{ message }` · payload
Pool threshold	`Metric.watched`	threshold where `month-to-date pool cost reaches 80 % or 100 %`	1d	Product-led growth	`{ watch, metric }` · payload
Stance decay	`Metric.watched`	threshold where `rate <= 0.7 × verdictRate`	30d	Positioning tournament	`{ watch, metric }` · payload
Verb cost shift	`Metric.watched`	threshold where `a Verb's p95 cost per call moves 30 % or more against its prior 28 days`	7d	Product-led growth	`{ watch, metric }` · payload
Cell filled	`Monitor.checked`	threshold where `rivalsSaying(winningCell) >= 2`	14d	Positioning tournament	`{ monitor }` · payload
Fix live	`Monitor.checked`	event where `the fix named in the row is live on the company's page`	30d	Benchmark rows	`{ monitor }` · payload
Index due	`Monitor.checked`	at where `7 days after the last reading, or 14 days before the quarterly publication`	7d	Benchmark rows	`{ monitor }` · payload
Lead silent 90	`Monitor.checked`	state where `90 days since the last Lead Event`	1d	Lead nurture, Lead reactivation	`{ monitor }` · payload
Open issue	`Monitor.checked`	state where `status = 'open' and unassigned, in the Product's domain, that takes outside fixes`	30d	Proof-of-work outreach	`{ monitor }` · payload
Public change	`Monitor.checked`	event where `a content change on one of the company's measured public Pages`	24h	Benchmark rows	`{ monitor }` · payload
Public surface change	`Monitor.checked`	event where `the changed surface is one the Product's cheapest Verb can assess`	14d	Proof-of-work outreach	`{ monitor }` · payload
Rank move	`Monitor.checked`	threshold where `value moved by the smallest real change, and percentile by 5 points or more`	3d	Benchmark rows	`{ monitor }` · payload
Rival claim change	`Monitor.checked`	event where `changed = true`	30d	Positioning tournament	`{ monitor }` · payload
Ready row	`Monitor.checked`	state where `gap over the floor, a reproducible fix, and a verified address for the owning role`	7d	Benchmark rows	`{ monitor }` · payload
Technology change	`Monitor.checked`	event where `a product the Startup integrates with or replaces is added or dropped`	30d	Cold email	`{ monitor }` · payload
Offer changed	`Offer.published`	event where `answers a blocker a pooled Person stated`	30d	Lead reactivation	`{ offer }` · payload
First paid	`Offer.subscribed`	event where `the first Price above 0`	30d	Product-led growth	`{ subscription, offer }` · payload
Trial ending	`Offer.trialed`	at where `3 days before trialEndsAt, unpaid`	3d	Lead nurture	`{ subscription, offer }` · payload
Trial lapsed	`Offer.trialed`	at where `60 days after trial access ended with no paid Period`	365d	Lead reactivation	`{ subscription, offer }` · payload
Opening published	`Opening.published`	event where `the opening is for the role the Product serves or replaces`	30d	Cold email	Not live yet
Checkout abandoned	`Order.started`	state where `a known Lead and no Order.placed within 60 minutes`	48h	Lead nurture	`{ order }` · payload
Acquisition hold	`Organization.acquired`	state where `hold = 'acquisition'`	90d	Moment outreach	Not live yet
Renewal window	`Organization.adopted`	at where `termEnds - 75d`	45d	Moment outreach	Not live yet
Stated initiative	`Organization.announced`	event where `topic = 'renewals'`	30d	Moment outreach	Not live yet
New leader	`Organization.appointed`	event where `function = 'operations'`	60d	Moment outreach	Not live yet
Alternative outage	`Organization.degraded`	event where `severity = 'major'`	90d	Moment outreach	Not live yet
Upstream deprecation	`Organization.deprecated`	at where `endOfLife - 90d`	90d	Moment outreach	Not live yet
Crisis hold	`Organization.disrupted`	state where `hold = 'crisis'`	30d	Moment outreach	Not live yet
Layoff hold	`Organization.downsized`	state where `hold = 'layoff'`	14d	Moment outreach	Not live yet
Fiscal year end	`Organization.filed`	at where `fiscalYearEnd - 56d`	28d	Moment outreach	Not live yet
Site change	`Organization.published`	event where `path in ('trust', 'enterprise', 'pricing')`	30d	Moment outreach	Not live yet
Stale job post	`Organization.reposted`	threshold where `openDays >= 60`	30d	Moment outreach	Not live yet
Alternative price rise	`Organization.repriced`	event where `namedByOrganization = true`	60d	Moment outreach	Not live yet
Tender hold	`Organization.tendered`	event where `status = 'open'`	90d	Gifting	Not live yet
Active pricing	`Page.viewed`	event where `path = '/pricing', at an Organization with use in the last 7 days`	3d	Product signals	Not live yet
Customer pricing visit	`Page.viewed`	event where `path in ('/pricing', '/billing', '/cancel'), by a paying Customer`	7d	Product signals	Not live yet
Sample forwarded	`Page.viewed`	threshold where `the Sample Page read from 3 or more places at one Organization within 14 days`	14d	Proof-of-work outreach	Not live yet
Sample viewed	`Page.viewed`	event where `path = the Person's own Sample Page; it raises the next touch's score and never starts a Message alone`	30d	Proof-of-work outreach	Not live yet
Announced moment	`Person.announced`	event where `kind in ('new-role', 'funding', 'hiring', 'launch')`	21d	LinkedIn outbound	Not live yet
Rival post commenter	`Person.commented`	event where `on a rival’s or an ICP creator’s public Post, pasted by the Human`	7d	LinkedIn outbound	Not live yet
Request accepted	`Person.connected`	event	3d	LinkedIn outbound	Not live yet
Problem post	`Person.posted`	event where `about the Problem, on a Venue with a read path or shared by the Human`	7d	LinkedIn outbound	Not live yet
Own post reactor	`Person.reacted`	event where `on the Human’s own Post, with no words, pasted by the Human`	7d	LinkedIn outbound	Not live yet
Tournament funded	`PlayMix.compiled`	threshold where `budget >= 1500`	7d	Positioning tournament	`{ playMix }` · payload
Event trip	`Post.published`	event where `kind = 'event-attendance'`	21d	Gifting	`{ post }` · payload
Cold call reason	`Prospect.created`	event where `reason != null and businessNumber != null`	7d	Outbound calling	`{ prospect }` · payload
Member engaged	`Prospect.engaged`	event where `replies, accepts a Meeting, or views the committee Page`	14d	Buying committee	`{ lead, prospect }` · payload
Member hand raise	`Prospect.engaged`	event where `asks for a Meeting, a Price, a pilot or the security report`	24h	Buying committee	`{ lead, prospect }` · payload
Product hand raise	`Prospect.engaged`	event where `the answer is to a touch of this Play, read as interested`	1d	Product signals	`{ lead, prospect }` · payload
Public ask	`Question.asked`	event where `asks for a link, an asset, a demo, a price or a private answer`	24h	Proof-of-work outreach	Not live yet
Competitor complaint	`Review.published`	event where `a public review or thread names an alternative`	7d	Cold email	`{ review }` · payload
Admit due	`Schedule.fired`	at where `each Monday 09:00 in the founder’s time zone`	1d	Waitlist interviews	Not live yet
Slots published	`Schedule.fired`	at where `each Friday 16:00 in the founder’s time zone`	7d	Waitlist interviews	Not live yet
Story ungraded	`Story.revised`	state where `stance.backedBy = null`	30d	Positioning tournament	Not live yet
Subscription ended	`Subscription.ended`	state where `status = 'ended' after a cancel`	60d	Product-led growth	Not live yet
Agent provision	`Tenant.provisioned`	event where `the caller has no API Key`	72h	Agent-to-agent selling	`{ tenant }` · payload
Claim expiry due	`Tenant.provisioned`	at where `24 hours before expiresAt`	24h	Agent-to-agent selling	`{ tenant }` · payload
Sibling cell claim	`Territory.requested`	event where `cell = winningCell`	7d	Positioning tournament	Not live yet
Intro path	`Thing.related`	event where `grade >= 70 or grade rose by 20`	30d	Warm intros	`{ relationship, thing }` · payload
Interest match	`Version.deployed`	event where `matches the Lead’s recorded interest`	30d	Lead nurture	`{ version }` · payload
Loss reason resolved	`Version.deployed`	event where `matches a recorded loss reason`	30d	Lead reactivation	`{ version }` · payload
Need shipped	`Version.deployed`	event where `answers a need a pooled Person stated`	30d	Lead reactivation	`{ version }` · payload
Reason fixed	`Version.deployed`	event where `the Change names a churn reason code in its fixes`	30d	Product-led growth	`{ version }` · payload
Claim page open	`Visit.recorded`	event where `the claim Page, left without claiming`	24h	Agent-to-agent selling	Not live yet
Evaluation visit	`Visit.recorded`	event where `page in ('setup docs', 'API reference', 'integration', 'case study', 'security') and organization resolved`	7d	Account visits	Not live yet
Pricing visit	`Visit.recorded`	event where `a resolved company reads the pricing or comparison Pages`	72h	Cold email	Not live yet
Repeat visit	`Visit.recorded`	threshold where `a buying Page on a second day within 7 days`	7d	Account visits	Not live yet
Activation stalled	`Visitor.identified`	state where `no activation Event 24 hours after signup`	7d	Lead nurture	`{ contact, visitor }` · payload
Form ghosted	`Visitor.identified`	state where `made by a Form, 30 days old, no Worker reply, no Enrollment and no Deal`	730d	Lead reactivation	`{ contact, visitor }` · payload
Known return	`Visitor.identified`	event where `a pooled Contact, known by the Startup’s own first-party id`	72h	Lead reactivation	`{ contact, visitor }` · payload
Organization surge	`Visitor.identified`	threshold where `3 or more Visitors resolved to one treated company within 7 days`	7d	Buying committee, Account visits	`{ contact, visitor }` · payload
Person match	`Visitor.identified`	threshold where `match confidence above the floor and the notice accepted`	72h	Account visits	`{ contact, visitor }` · payload
Admitted unbooked	`Waitlist.admitted`	state where `admittedAt < now - 2d and onboardingMeeting is null`	5d	Waitlist interviews	`{ leads, waitlist }` · payload
Waitlist admitted	`Waitlist.admitted`	event	7d	Lead nurture	`{ leads, waitlist }` · payload
Waitlist joined	`Waitlist.joined`	event where `waitlist.status = 'open'`	7d	Waitlist interviews	`{ lead, waitlist }` · payload

146 Triggers on 86 Events. An Event the snapshot lacks waits on the hub and reads Not live yet.

Calls

Call	What it does	What else happens	Event
`GET /{namespace}/triggers`	Not in the hub registry snapshot.	Today: —	—
`POST /{namespace}/triggers`	Not in the hub registry snapshot.	Today: —	—
`GET /{namespace}/events`	Not in the hub registry snapshot.	Today: —	—
`POST /{namespace}/watches`	Not in the hub registry snapshot.	Today: —	—

Events

Trigger.created · StartupBuilder-Signature

{
  "$id": "https://api.sb/leaseline.app/events/event_1",
  "$type": "Event",
  "name": "Trigger.created",
  "at": "2026-10-22T12:00:00Z",
  "seq": 1,
  "data": {
    "trigger": {
      "$id": "https://api.sb/leaseline.app/triggers/trigger_1",
      "$type": "Trigger",
      "event": "Example event",
      "schedule": "Example schedule"
    }
  }
}

Watch.created · StartupBuilder-Signature

{
  "$id": "https://api.sb/leaseline.app/events/event_1",
  "$type": "Event",
  "name": "Watch.created",
  "at": "2026-10-22T12:00:00Z",
  "seq": 1,
  "data": {
    "watch": {
      "$id": "https://api.sb/leaseline.app/watches/watch_1",
      "$type": "Watch",
      "selector": "Example selector",
      "url": "https://leaseline.app"
    }
  }
}

Each live Event below is the signed delivery a Watch on it receives, projected from the hub’s registry. Reproduce one in test with npx startup-builder trigger <Event>, then npx startup-builder clock advance --by <window>.

Action.answered · StartupBuilder-Signature

{
  "$id": "https://api.sb/leaseline.app/events/event_1",
  "$type": "Event",
  "name": "Action.answered",
  "at": "2026-10-22T12:00:00Z",
  "seq": 1,
  "data": {
    "action": {
      "$id": "https://api.sb/leaseline.app/actions/action_1",
      "$type": "Action",
      "status": "pending",
      "mode": "try"
    }
  }
}

Agreement.signed · StartupBuilder-Signature

{
  "$id": "https://api.sb/leaseline.app/events/event_1",
  "$type": "Event",
  "name": "Agreement.signed",
  "at": "2026-10-22T12:00:00Z",
  "seq": 1,
  "data": {
    "agreement": {
      "$id": "https://api.sb/leaseline.app/agreements/agreement_1",
      "$type": "Agreement",
      "status": "signed"
    }
  }
}

Approval.approved · StartupBuilder-Signature

{
  "$id": "https://api.sb/leaseline.app/events/event_1",
  "$type": "Event",
  "name": "Approval.approved",
  "at": "2026-10-22T12:00:00Z",
  "seq": 1,
  "data": {
    "approval": {
      "$id": "https://api.sb/leaseline.app/approvals/approval_1",
      "$type": "Approval",
      "status": "pending",
      "mode": "try"
    }
  }
}

Contact.enriched · StartupBuilder-Signature

{
  "$id": "https://api.sb/leaseline.app/events/event_1",
  "$type": "Event",
  "name": "Contact.enriched",
  "at": "2026-10-22T12:00:00Z",
  "seq": 1,
  "data": {
    "contact": {
      "$id": "https://api.sb/leaseline.app/contacts/contact_1",
      "$type": "Contact",
      "email": "dana@leaseline.app",
      "phone": "Example phone"
    }
  }
}

Content.published · StartupBuilder-Signature

{
  "$id": "https://api.sb/leaseline.app/events/event_1",
  "$type": "Event",
  "name": "Content.published",
  "at": "2026-10-22T12:00:00Z",
  "seq": 1,
  "data": {
    "content": {
      "$id": "https://api.sb/leaseline.app/content/content_1",
      "$type": "Content",
      "title": "Leaseline Pro"
    }
  }
}

Conversation.answered · StartupBuilder-Signature

{
  "$id": "https://api.sb/leaseline.app/events/event_1",
  "$type": "Event",
  "name": "Conversation.answered",
  "at": "2026-10-22T12:00:00Z",
  "seq": 1,
  "data": {
    "conversation": {
      "$id": "https://api.sb/leaseline.app/conversations/conversation_1",
      "$type": "Conversation",
      "subject": "Example subject",
      "answeredAt": "2026-10-22T12:00:00Z"
    }
  }
}

Conversation.closed · StartupBuilder-Signature

{
  "$id": "https://api.sb/leaseline.app/events/event_1",
  "$type": "Event",
  "name": "Conversation.closed",
  "at": "2026-10-22T12:00:00Z",
  "seq": 1,
  "data": {
    "conversation": {
      "$id": "https://api.sb/leaseline.app/conversations/conversation_1",
      "$type": "Conversation",
      "subject": "Example subject",
      "answeredAt": "2026-10-22T12:00:00Z"
    }
  }
}

Customer.activated · StartupBuilder-Signature

{
  "$id": "https://api.sb/leaseline.app/events/event_1",
  "$type": "Event",
  "name": "Customer.activated",
  "at": "2026-10-22T12:00:00Z",
  "seq": 1,
  "data": {
    "customer": {
      "$id": "https://api.sb/leaseline.app/customers/customer_1",
      "$type": "Customer",
      "since": "2026-10-22T12:00:00Z"
    }
  }
}

Dashboard.scheduled · StartupBuilder-Signature

{
  "$id": "https://api.sb/leaseline.app/events/event_1",
  "$type": "Event",
  "name": "Dashboard.scheduled",
  "at": "2026-10-22T12:00:00Z",
  "seq": 1,
  "data": {
    "dashboard": {
      "$id": "https://api.sb/leaseline.app/dashboards/dashboard_1",
      "$type": "Dashboard",
      "scope": "Startup"
    }
  }
}

Deal.lost · StartupBuilder-Signature

{
  "$id": "https://api.sb/leaseline.app/events/event_1",
  "$type": "Event",
  "name": "Deal.lost",
  "at": "2026-10-22T12:00:00Z",
  "seq": 1,
  "data": {
    "deal": {
      "$id": "https://api.sb/leaseline.app/deals/deal_1",
      "$type": "Deal",
      "status": "Lost"
    }
  }
}

Deal.proposed · StartupBuilder-Signature

{
  "$id": "https://api.sb/leaseline.app/events/event_1",
  "$type": "Event",
  "name": "Deal.proposed",
  "at": "2026-10-22T12:00:00Z",
  "seq": 1,
  "data": {
    "deal": {
      "$id": "https://api.sb/leaseline.app/deals/deal_1",
      "$type": "Deal",
      "status": "Proposed"
    }
  }
}

Entitlement.checked · StartupBuilder-Signature

{
  "$id": "https://api.sb/leaseline.app/events/event_1",
  "$type": "Event",
  "name": "Entitlement.checked",
  "at": "2026-10-22T12:00:00Z",
  "seq": 1,
  "data": {
    "allowed": true,
    "entitlement": {
      "$id": "https://api.sb/leaseline.app/entitlements/entitlement_1",
      "$type": "Entitlement",
      "verb": "verb_1"
    },
    "remaining": 1,
    "resetsAt": "2026-10-22T12:00:00Z",
    "upgrade": {
      "$id": "https://api.sb/leaseline.app/offers/offer_1",
      "$type": "Offer",
      "price": {
        "amount": 29,
        "currency": "USD"
      }
    }
  }
}

Event.captured · StartupBuilder-Signature

{
  "$id": "https://api.sb/leaseline.app/events/event_1",
  "$type": "Event",
  "name": "Event.captured",
  "at": "2026-10-22T12:00:00Z",
  "seq": 1,
  "data": {
    "event": {
      "$id": "https://api.sb/leaseline.app/events/event_1",
      "$type": "Event",
      "name": "Leaseline",
      "at": "2026-10-22T12:00:00Z"
    }
  }
}

Evidence.created · StartupBuilder-Signature

{
  "$id": "https://api.sb/leaseline.app/events/event_1",
  "$type": "Event",
  "name": "Evidence.created",
  "at": "2026-10-22T12:00:00Z",
  "seq": 1,
  "data": {
    "evidence": {
      "$id": "https://api.sb/leaseline.app/evidence/evidence_1",
      "$type": "Evidence",
      "grade": "Behavior"
    }
  }
}

Gathering.registered · StartupBuilder-Signature

{
  "$id": "https://api.sb/leaseline.app/events/event_1",
  "$type": "Event",
  "name": "Gathering.registered",
  "at": "2026-10-22T12:00:00Z",
  "seq": 1,
  "data": {
    "registration": {
      "$id": "https://api.sb/leaseline.app/registrations/registration_1",
      "$type": "Registration",
      "status": "invited"
    },
    "gathering": {
      "$id": "https://api.sb/leaseline.app/gatherings/gathering_1",
      "$type": "Gathering",
      "title": "Leaseline Pro",
      "at": "2026-10-22T12:00:00Z"
    }
  }
}

Lead.created · StartupBuilder-Signature

{
  "$id": "https://api.sb/leaseline.app/events/event_1",
  "$type": "Event",
  "name": "Lead.created",
  "at": "2026-10-22T12:00:00Z",
  "seq": 1,
  "data": {
    "lead": {
      "$id": "https://api.sb/leaseline.app/leads/lead_1",
      "$type": "Lead",
      "status": "new"
    }
  }
}

Lead.nurtured · StartupBuilder-Signature

{
  "$id": "https://api.sb/leaseline.app/events/event_1",
  "$type": "Event",
  "name": "Lead.nurtured",
  "at": "2026-10-22T12:00:00Z",
  "seq": 1,
  "data": {
    "lead": {
      "$id": "https://api.sb/leaseline.app/leads/lead_1",
      "$type": "Lead",
      "status": "new"
    }
  }
}

Lead.qualified · StartupBuilder-Signature

{
  "$id": "https://api.sb/leaseline.app/events/event_1",
  "$type": "Event",
  "name": "Lead.qualified",
  "at": "2026-10-22T12:00:00Z",
  "seq": 1,
  "data": {
    "deal": {
      "$id": "https://api.sb/leaseline.app/deals/deal_1",
      "$type": "Deal",
      "status": "Open"
    },
    "lead": {
      "$id": "https://api.sb/leaseline.app/leads/lead_1",
      "$type": "Lead",
      "status": "new"
    }
  }
}

Meeting.booked · StartupBuilder-Signature

{
  "$id": "https://api.sb/leaseline.app/events/event_1",
  "$type": "Event",
  "name": "Meeting.booked",
  "at": "2026-10-22T12:00:00Z",
  "seq": 1,
  "data": {
    "meeting": {
      "$id": "https://api.sb/leaseline.app/meetings/meeting_1",
      "$type": "Meeting",
      "at": "2026-10-22T12:00:00Z"
    }
  }
}

Message.created · StartupBuilder-Signature

{
  "$id": "https://api.sb/leaseline.app/events/event_1",
  "$type": "Event",
  "name": "Message.created",
  "at": "2026-10-22T12:00:00Z",
  "seq": 1,
  "data": {
    "message": {
      "$id": "https://api.sb/leaseline.app/messages/message_1",
      "$type": "Message",
      "medium": "email",
      "direction": "inbound",
      "body": "Example body"
    }
  }
}

Message.scheduled · StartupBuilder-Signature

{
  "$id": "https://api.sb/leaseline.app/events/event_1",
  "$type": "Event",
  "name": "Message.scheduled",
  "at": "2026-10-22T12:00:00Z",
  "seq": 1,
  "data": {
    "message": {
      "$id": "https://api.sb/leaseline.app/messages/message_1",
      "$type": "Message",
      "medium": "email",
      "direction": "inbound",
      "body": "Example body"
    }
  }
}

Metric.watched · StartupBuilder-Signature

{
  "$id": "https://api.sb/leaseline.app/events/event_1",
  "$type": "Event",
  "name": "Metric.watched",
  "at": "2026-10-22T12:00:00Z",
  "seq": 1,
  "data": {
    "watch": {
      "$id": "https://api.sb/leaseline.app/watches/watch_1",
      "$type": "Watch",
      "selector": "Example selector",
      "url": "https://leaseline.app"
    },
    "metric": {
      "$id": "https://api.sb/leaseline.app/metrics/metric_1",
      "$type": "Metric",
      "query": "Example query",
      "status": "draft"
    }
  }
}

Monitor.checked · StartupBuilder-Signature

{
  "$id": "https://api.sb/leaseline.app/events/event_1",
  "$type": "Event",
  "name": "Monitor.checked",
  "at": "2026-10-22T12:00:00Z",
  "seq": 1,
  "data": {
    "monitor": {
      "$id": "https://api.sb/leaseline.app/monitors/monitor_1",
      "$type": "Monitor",
      "kind": "internal",
      "target": "/health"
    }
  }
}

Offer.published · StartupBuilder-Signature

{
  "$id": "https://api.sb/leaseline.app/events/event_1",
  "$type": "Event",
  "name": "Offer.published",
  "at": "2026-10-22T12:00:00Z",
  "seq": 1,
  "data": {
    "offer": {
      "$id": "https://api.sb/leaseline.app/offers/offer_1",
      "$type": "Offer",
      "price": {
        "amount": 29,
        "currency": "USD"
      }
    }
  }
}

Offer.subscribed · StartupBuilder-Signature

{
  "$id": "https://api.sb/leaseline.app/events/event_1",
  "$type": "Event",
  "name": "Offer.subscribed",
  "at": "2026-10-22T12:00:00Z",
  "seq": 1,
  "data": {
    "subscription": {
      "$id": "https://api.sb/leaseline.app/subscriptions/subscription_1",
      "$type": "Subscription",
      "status": "active"
    },
    "offer": {
      "$id": "https://api.sb/leaseline.app/offers/offer_1",
      "$type": "Offer",
      "price": {
        "amount": 29,
        "currency": "USD"
      }
    }
  }
}

Offer.trialed · StartupBuilder-Signature

{
  "$id": "https://api.sb/leaseline.app/events/event_1",
  "$type": "Event",
  "name": "Offer.trialed",
  "at": "2026-10-22T12:00:00Z",
  "seq": 1,
  "data": {
    "subscription": {
      "$id": "https://api.sb/leaseline.app/subscriptions/subscription_1",
      "$type": "Subscription",
      "status": "active"
    },
    "offer": {
      "$id": "https://api.sb/leaseline.app/offers/offer_1",
      "$type": "Offer",
      "price": {
        "amount": 29,
        "currency": "USD"
      }
    }
  }
}

Order.started · StartupBuilder-Signature

{
  "$id": "https://api.sb/leaseline.app/events/event_1",
  "$type": "Event",
  "name": "Order.started",
  "at": "2026-10-22T12:00:00Z",
  "seq": 1,
  "data": {
    "order": {
      "$id": "https://api.sb/leaseline.app/orders/order_1",
      "$type": "Order",
      "total": {
        "amount": 29,
        "currency": "USD"
      },
      "status": "placed"
    }
  }
}

PlayMix.compiled · StartupBuilder-Signature

{
  "$id": "https://api.sb/leaseline.app/events/event_1",
  "$type": "Event",
  "name": "PlayMix.compiled",
  "at": "2026-10-22T12:00:00Z",
  "seq": 1,
  "data": {
    "playMix": {
      "$id": "https://api.sb/leaseline.app/play-mixes/play_mix_1",
      "$type": "PlayMix",
      "version": 1,
      "plays": {},
      "compiledAt": "2026-10-22T12:00:00Z"
    }
  }
}

Post.published · StartupBuilder-Signature

{
  "$id": "https://api.sb/leaseline.app/events/event_1",
  "$type": "Event",
  "name": "Post.published",
  "at": "2026-10-22T12:00:00Z",
  "seq": 1,
  "data": {
    "post": {
      "$id": "https://api.sb/leaseline.app/posts/post_1",
      "$type": "Post",
      "format": "Example format",
      "status": "draft"
    }
  }
}

Prospect.created · StartupBuilder-Signature

{
  "$id": "https://api.sb/leaseline.app/events/event_1",
  "$type": "Event",
  "name": "Prospect.created",
  "at": "2026-10-22T12:00:00Z",
  "seq": 1,
  "data": {
    "prospect": {
      "$id": "https://api.sb/leaseline.app/prospects/prospect_1",
      "$type": "Prospect",
      "foundIn": "Example found in",
      "basis": "Example basis"
    }
  }
}

Prospect.engaged · StartupBuilder-Signature

{
  "$id": "https://api.sb/leaseline.app/events/event_1",
  "$type": "Event",
  "name": "Prospect.engaged",
  "at": "2026-10-22T12:00:00Z",
  "seq": 1,
  "data": {
    "lead": {
      "$id": "https://api.sb/leaseline.app/leads/lead_1",
      "$type": "Lead",
      "status": "new"
    },
    "prospect": {
      "$id": "https://api.sb/leaseline.app/prospects/prospect_1",
      "$type": "Prospect",
      "foundIn": "Example found in",
      "basis": "Example basis"
    }
  }
}

Review.published · StartupBuilder-Signature

{
  "$id": "https://api.sb/leaseline.app/events/event_1",
  "$type": "Event",
  "name": "Review.published",
  "at": "2026-10-22T12:00:00Z",
  "seq": 1,
  "data": {
    "review": {
      "$id": "https://api.sb/leaseline.app/reviews/review_1",
      "$type": "Review",
      "rating": 1,
      "status": "submitted"
    }
  }
}

Tenant.provisioned · StartupBuilder-Signature

{
  "$id": "https://api.sb/leaseline.app/events/event_1",
  "$type": "Event",
  "name": "Tenant.provisioned",
  "at": "2026-10-22T12:00:00Z",
  "seq": 1,
  "data": {
    "tenant": {
      "$id": "https://api.sb/leaseline.app/tenants/tenant_1",
      "$type": "Tenant",
      "placement": "path",
      "apiVersion": "v2"
    }
  }
}

Thing.related · StartupBuilder-Signature

{
  "$id": "https://api.sb/leaseline.app/events/event_1",
  "$type": "Event",
  "name": "Thing.related",
  "at": "2026-10-22T12:00:00Z",
  "seq": 1,
  "data": {
    "relationship": {
      "$id": "https://api.sb/leaseline.app/relationships/relationship_1",
      "$type": "Relationship",
      "predicate": "Example predicate",
      "inverse": "Example inverse"
    },
    "thing": {
      "$id": "https://api.sb/leaseline.app/things/thing_1",
      "$type": "Thing",
      "id": "Example id",
      "type": [
        "noun_1"
      ]
    }
  }
}

Version.deployed · StartupBuilder-Signature

{
  "$id": "https://api.sb/leaseline.app/events/event_1",
  "$type": "Event",
  "name": "Version.deployed",
  "at": "2026-10-22T12:00:00Z",
  "seq": 1,
  "data": {
    "version": {
      "$id": "https://api.sb/leaseline.app/versions/version_1",
      "$type": "Version",
      "fingerprint": "sha256:9f2c4e1a7b3d"
    }
  }
}

Visitor.identified · StartupBuilder-Signature

{
  "$id": "https://api.sb/leaseline.app/events/event_1",
  "$type": "Event",
  "name": "Visitor.identified",
  "at": "2026-10-22T12:00:00Z",
  "seq": 1,
  "data": {
    "contact": {
      "$id": "https://api.sb/leaseline.app/contacts/contact_1",
      "$type": "Contact",
      "email": "dana@leaseline.app",
      "phone": "Example phone"
    },
    "visitor": {
      "$id": "https://api.sb/leaseline.app/visitors/visitor_1",
      "$type": "Visitor",
      "firstSeenAt": "2026-10-22T12:00:00Z"
    }
  }
}

Waitlist.admitted · StartupBuilder-Signature

{
  "$id": "https://api.sb/leaseline.app/events/event_1",
  "$type": "Event",
  "name": "Waitlist.admitted",
  "at": "2026-10-22T12:00:00Z",
  "seq": 1,
  "data": {
    "leads": [
      {
        "$id": "https://api.sb/leaseline.app/leads/lead_1",
        "$type": "Lead",
        "status": "new"
      }
    ],
    "waitlist": {
      "$id": "https://api.sb/leaseline.app/waitlists/waitlist_1",
      "$type": "Waitlist",
      "invited": 1,
      "rank": "signup"
    }
  }
}

Waitlist.joined · StartupBuilder-Signature

{
  "$id": "https://api.sb/leaseline.app/events/event_1",
  "$type": "Event",
  "name": "Waitlist.joined",
  "at": "2026-10-22T12:00:00Z",
  "seq": 1,
  "data": {
    "lead": {
      "$id": "https://api.sb/leaseline.app/leads/lead_1",
      "$type": "Lead",
      "status": "new"
    },
    "waitlist": {
      "$id": "https://api.sb/leaseline.app/waitlists/waitlist_1",
      "$type": "Waitlist",
      "invited": 1,
      "rank": "signup"
    }
  }
}

Refuses when

Check	Refuses	Fix	Then
`suppressed-contact`	a send or Sequence step to a Contact on a Suppression, from any Play	Leave them out: run the List again, which drops every suppressed Contact.	`POST /{namespace}/collections/query`
`no-consent`	a send or Sequence step whose purpose the Contact has given no Consent for	Record the Contact’s yes, with where they gave it, before the first send.	`POST /{namespace}/consents`

422RefusedStep two to Lakeside Rentals’ owner did not send: they asked us to stop on Oct 12.

Check	Fix	Then
`suppressed-contact` fail	Leave them out: run the List again, which drops every suppressed Contact.	`POST /{namespace}/collections/query`

JSON

{
  "type": "https://startupbuilder.dev/errors/refused",
  "title": "Refused",
  "status": 422,
  "detail": "Step two to Lakeside Rentals’ owner did not send: they asked us to stop on Oct 12.",
  "checks": [
    {
      "check": "suppressed-contact",
      "status": "fail",
      "observed": "Suppression suppression_6, unsubscribed 2026-10-12",
      "doc": "/code/refusals#check-suppressed-contact",
      "fix": "Leave them out: run the List again, which drops every suppressed Contact.",
      "then": "Collection.query"
    }
  ]
}

It says no, says why, and names the fix.

422RefusedPinecrest Homes’ second visitor was not enrolled: no Consent on record for sales email.

Check	Fix	Then
`suppressed-contact` pass	—	`POST /{namespace}/collections/query`
`no-consent` fail	Record the Contact’s yes, with where they gave it, before the first send.	`POST /{namespace}/consents`

JSON

{
  "type": "https://startupbuilder.dev/errors/refused",
  "title": "Refused",
  "status": 422,
  "detail": "Pinecrest Homes’ second visitor was not enrolled: no Consent on record for sales email.",
  "checks": [
    {
      "check": "suppressed-contact",
      "status": "pass"
    },
    {
      "check": "no-consent",
      "status": "fail",
      "observed": "no Consent for purpose sales-email",
      "doc": "/code/refusals#check-no-consent",
      "fix": "Record the Contact’s yes, with where they gave it, before the first send.",
      "then": "Consent.create"
    }
  ]
}

It says no, says why, and names the fix.

Pauses when

Stop	Pauses when	Fix	Then
`kill-switch`	you press it, or the injection Stop fires	Review what fired, then turn the Process back on.	`POST /{namespace}/processes/{process}/enable`

Campaign.paused · kill-switch · Not live yet, gaps #2 · sample

{
  "$id": "https://api.sb/leaseline.app/events/event_951",
  "$type": "Event",
  "name": "Campaign.paused",
  "at": "2026-10-19T16:45:00Z",
  "data": {
    "campaign": {
      "$id": "https://api.sb/leaseline.app/campaigns/cold-email",
      "$type": "Campaign"
    },
    "reason": {
      "limit": "kill-switch",
      "observed": "pressed by worker_1",
      "bound": "off",
      "window": "now"
    }
  }
}

Plays that use it

Play	What it does	Its Metric
Instant response	Answers every form and email within 5 minutes from your own pages, books the call, starts the trial or hands it to the right person.	`inbound-meeting-rate`
Cold email	Writes first to people at companies that showed two fresh public reasons to talk, three short emails at most, and answers every reply by kind.	`positive-reply-rate`
Warm intros	Finds who already knows each company you want, and that person asks them first, from their own account, before any introduction.	`intro-acceptance-rate`
Proof-of-work outreach	Sends each Prospect one finished piece of your product’s work, made from their own public data, in a plain email that asks for nothing.	`proof-reply-rate`
LinkedIn outbound	Picks each day’s People on LinkedIn, drafts the connection note and the Messages, and queues them in your send tray; you press every send.	`linkedin-reply-rate`
Outbound calling	A disclosed voice agent calls back anyone who asks within 60 seconds and answers your number; a person dials every cold call.	`callback-meeting-rate`
Gifting	Sends one gift the Person picks after two relevant touches at a live moment, with you approving each, and counts the Meetings it adds.	`gift-meetings-per-100`
Lead reactivation	Writes once to each old Lead nobody works, only when something new answers what they asked, from their last contact at the Startup.	`reactivated-pipeline`
Lead nurture	Follows up each unbought Lead with notes keyed to what they did, most in month one, until they buy, reply or go quiet 90 days.	`nurture-conversion`
Account visits	Finds the fitting companies behind visits to your own buying pages and writes to the right person there, from facts, never from the visit.	`visit-reply-lift`
Product signals	Finds teams getting value on a free account and writes to the right person, citing only their own usage, after you approve the first send.	`pql-deal-rate`
Buying committee	Writes to 3 or more roles at each named company, one a week, and hands each engaged company to your AE within a day.	`committee-deal-lift`
Waitlist interviews	Interviews each Waitlist signup with your disclosed agent, admits by fit under a published cap, and sends a result built on their company.	`interview-activation-rate`

Cost only: it moves no Metric itself, and what it costs counts against each Play that uses it.

Hub guides it deepens

On startupbuilder.dev	Id	What it holds
Trigger	`noun:trigger`	the record, its fields and every call on it
Event	`noun:event`	the record, its fields and every call on it
Schedules	`capability:schedules`	the System, its capability and its calls

Example

Leaseline, when	What happened	Cost (sample)
2026-10-19	Lee at Northgate Rentals writes “Try us again in January”	—
2027-01-05	the Trigger fires inside its 14-day window, and the SDR agent writes once	$0.04

Compiled, not written: edit its page, then regenerate. Every step runs from a sentence or a line of code. In your words: the CRM words you know, and where each lives here.

When to reach out: the Event and the window

What it does

Run it

Set it up

The records

Calls

Events

Refuses when

Pauses when

Plays that use it

Hub guides it deepens

Example

Contents

What it doesCopy Anchor Link

Run itCopy Anchor Link

Set it upCopy Anchor Link

The recordsCopy Anchor Link

CallsCopy Anchor Link

EventsCopy Anchor Link

Refuses whenCopy Anchor Link

Pauses whenCopy Anchor Link

Plays that use itCopy Anchor Link

Hub guides it deepensCopy Anchor Link

ExampleCopy Anchor Link

Contents

What it does

Run it

Set it up

The records

Calls

Events

Refuses when

Pauses when

Plays that use it

Hub guides it deepens

Example