Owned community

# Not live yet (gaps #2)
curl -X POST "https://api.sb/leaseline.app/campaigns?mode=try" \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"play":"owned-community"}'

 1import { $ } from 'startup-builder'
 2
 3return await $.Campaign.create({ play: 'owned-community' }, { mode: 'try' })   // dry run on the day-0 Startup, 2026-08-24 · Not live yet, gaps #2

npx startup-builder do Campaign.create --json '{"play":"owned-community"}' --try   # Not live yet (gaps #2)

{
  "name": "do",
  "arguments": {
    "code": "return await $.Campaign.create({ play: 'owned-community' }, { mode: 'try' })   // dry run on the day-0 Startup, 2026-08-24 · Not live yet, gaps #2",
    "mode": "try"
  }
}

 1{
 2  "type": "https://startupbuilder.dev/errors/refused",
 3  "title": "Refused",
 4  "status": 422,
 5  "detail": "owned-community can’t start yet: 2 checks fail and 1 warns.",
 6  "checks": [
 7    {
 8      "check": "use-when",
 9      "status": "fail",
10      "observed": "340 people a month to invite; 0 of 20 founding members yet",
11      "doc": "/plays/owned-community#check-use-when",
12      "fix": "Send your 20 personal invites; the join Page opens at the 20th yes.",
13      "then": "Message.schedule"
14    },
15  …

curl "https://api.sb/leaseline.app/events?where=name%20in%20(%22Channel.joined%22%2C%20%22Handle.mentioned%22%2C%20%22Conversation.escalated%22%2C%20%22Thread.created%22%2C%20%22Thread.resolved%22%2C%20%22Message.created%22%2C%20%22Message.flagged%22%2C%20%22Prospect.engaged%22%2C%20%22Customer.created%22%2C%20%22Consent.withdrawn%22)&limit=1" \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY"

# Not live yet (gaps #7)
curl -X POST "https://api.sb/leaseline.app/triggers/fire?mode=try" \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"like":"event_1371"}'

# Not live yet (gaps #7)
curl "https://api.sb/leaseline.app/decisions?where=on%20%3D%20%22thread_58%22" \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY"

# Not live yet (gaps #7)
curl "https://api.sb/leaseline.app/actions?where=on%20%3D%20%22thread_58%22" \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY"

 1import { $ } from 'startup-builder'
 2
 3const { events: [last] } = await $.Event.list({ where: 'name in ("Channel.joined", "Handle.mentioned", "Conversation.escalated", "Thread.created", "Thread.resolved", "Message.created", "Message.flagged", "Prospect.engaged", "Customer.created", "Consent.withdrawn")', limit: 1 })   // { play } compiled to this Play’s Trigger Events
 4const { subject } = await $.Trigger.fire({ like: last.$id }, { mode: 'try' })   // the same Event again, in try mode · Not live yet, gaps #7
 5const { decisions: [decision] } = await $.Decision.list({ where: `on = "${subject}"` })   // what it chose, and why · Not live yet, gaps #7
 6const { actions } = await $.Action.list({ where: `on = "${subject}"` })   // what it did, with its checks · Not live yet, gaps #7
 7return { decision, actions }

npx startup-builder do Event.list --json '{"where":"name in (\"Channel.joined\", \"Handle.mentioned\", \"Conversation.escalated\", \"Thread.created\", \"Thread.resolved\", \"Message.created\", \"Message.flagged\", \"Prospect.engaged\", \"Customer.created\", \"Consent.withdrawn\")","limit":1}'
npx startup-builder do Trigger.fire --json '{"like":"event_1371"}' --try   # Not live yet (gaps #7)
npx startup-builder do Decision.list --json '{"where":"on = \"thread_58\""}'   # Not live yet (gaps #7)
npx startup-builder do Action.list --json '{"where":"on = \"thread_58\""}'   # Not live yet (gaps #7)

{
  "name": "do",
  "arguments": {
    "code": "const { events: [last] } = await $.Event.list({ where: 'name in (\"Channel.joined\", \"Handle.mentioned\", \"Conversation.escalated\", \"Thread.created\", \"Thread.resolved\", \"Message.created\", \"Message.flagged\", \"Prospect.engaged\", \"Customer.created\", \"Consent.withdrawn\")', limit: 1 })   // { play } compiled to this Play’s Trigger Events\nconst { subject } = await $.Trigger.fire({ like: last.$id }, { mode: 'try' })   // the same Event again, in try mode · Not live yet, gaps #7\nconst { decisions: [decision] } = await $.Decision.list({ where: `on = \"${subject}\"` })   // what it chose, and why · Not live yet, gaps #7\nconst { actions } = await $.Action.list({ where: `on = \"${subject}\"` })   // what it did, with its checks · Not live yet, gaps #7\nreturn { decision, actions }",
    "mode": "try"
  }
}

 1{
 2  "decision": {
 3    "$id": "https://api.sb/leaseline.app/decisions/decision_553",
 4    "$type": "Decision",
 5    "choice": "answer-from-pages",
 6    "reason": "contact_14 asked the agent directly whether renewal notices send in Spanish; the Notices Page says English and Spanish since Sep 1",
 7    "stakes": "low",
 8    "options": [
 9      "welcome",
10      "answer-from-pages",
11      "bring-in-a-person",
12      "buying-question",
13      "ask-a-member",
14      "publish-the-answer"
15  …

action_2 is the agent’s answer in the thread, waiting for your approval: answers stay at You approve each one until 300 carry at most 3 marked wrong (64 so far).

≈ +$390 ARR a month at 300 invited

Worth

3 h week 1, then 2 h a week

Your time

$0.01 per answer; the room costs nothing

Spend

Day 9: first member starts a trial

First signal

300+ people a month to invite, 20 founding members

Use it when

Under 300 a month: owned-newsletter · under 2 moderators: community-answers

Not yet when

Worth’s formula: about +1.5 Leads per 100 invited (Other Startups’ results; your own read is too early) × 300 invited a month × 0.25 Leads to paid × $347 Pro ARR ≈ +$390. Under First signal: Holding back 1 in 5 invites at 300 a month, about 20 weeks to tell a +1.5 lift; 90 days can tell only +3.4 or more.

Start it this weekCopy Anchor Link

npx startup-builder add play owned-community   # 1 · writes plays/owned-community.mdx (Not live yet, gaps #5)

# 2 · dry run; below, its 422 on 2026-08-24
curl -X POST "https://api.sb/leaseline.app/campaigns?mode=try" \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"play":"owned-community"}'

# 3 · keep it, at You approve each one
curl -X POST https://api.sb/leaseline.app/campaigns \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"play":"owned-community"}'

# on
curl -X PATCH https://api.sb/leaseline.app/campaigns/owned-community \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"endsAt":null}'

# off: the agent goes silent and invitations hold; the room stays open
curl -X PATCH https://api.sb/leaseline.app/campaigns/owned-community \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"endsAt":"now"}'

{
  "type": "https://startupbuilder.dev/errors/refused",
  "title": "Refused",
  "status": 422,
  "detail": "owned-community can’t start yet: 2 checks fail and 1 warns.",
  "checks": [
    {
      "check": "use-when",
      "status": "fail",
      "observed": "340 people a month to invite; 0 of 20 founding members yet",
      "doc": "/plays/owned-community#check-use-when",
      "fix": "Send your 20 personal invites; the join Page opens at the 20th yes.",
      "then": "Message.schedule"
    },
    {
      "check": "baseline",
      "status": "pass",
      "observed": "4.8 Leads per 100 newsletter subscribers in 90 days, n 610",
      "doc": "/plays/owned-community#check-baseline",
      "fix": "Nothing to do: Before reads the same invite sources’ last 90 days.",
      "then": "Metric.query"
    },
    {
      "check": "approved-pages",
      "status": "fail",
      "observed": "no Pages approved for the agent’s answers",
      "doc": "/plays/owned-community#check-approved-pages",
      "fix": "Approve the Pages the agent may answer from: pricing, notices, owners.",
      "then": "Site.publish"
    },
    {
      "check": "owned-by-a-person",
      "status": "pass",
      "observed": "31 open Leads have a person owner, you",
      "doc": "/plays/owned-community#check-owned-by-a-person",
      "fix": "Nothing to do: their questions route to your queue.",
      "then": "Task.assign"
    },
    {
      "check": "role-unstaffed",
      "status": "warn",
      "roles": [
        "marketing-lead",
        "sales-lead"
      ],
      "owned": 31,
      "doc": "/plays/owned-community#check-role-unstaffed",
      "fix": "Staff the AE, or leave it: buying questions come to you.",
      "then": "Role.staff"
    }
  ]
}

Each agent answer costs about $0.01 and each welcome about $0.01 (Worker cost). The Discord server, the join Page and the Q&A Pages cost nothing; your time and Priya’s moderating are the real cost. That comes to about $2 a month at 120 answers.

When it startsCopy Anchor Link

{
  "$id": "https://api.sb/leaseline.app/events/event_1371",
  "$type": "Event",
  "name": "Handle.mentioned",
  "at": "2026-10-19T15:31:40Z",
  "seq": 1371,
  "data": {
    "handle": "leaseline-agent",
    "room": "leaseline-operators",
    "thread": {
      "$id": "https://api.sb/leaseline.app/threads/thread_58",
      "channel": "#renewals"
    },
    "member": "contact_14",
    "text": "Can renewal notices go out in Spanish?"
  }
}

# each delivery is signed with the Watch’s secret
curl -X POST https://api.sb/leaseline.app/watches \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"selector":"Handle.mentioned","url":"https://leaseline.app/hooks/sb"}'
npx startup-builder trigger Handle.mentioned --like event_1371   # replays the delivery in test
npx startup-builder clock advance --by 72h   # asks a member who knows if the thread is still unresolved

Who runs itCopy Anchor Link

Marketing Lead · your agent (role:marketing-lead, worker_6) holds the Key Result and answers from the labeled leaseline-agent profile, the only agent in the room. People moderate: you (Dana Okafor, person, worker_1) and AE · Priya Shah (person) (worker_3, staffed on day 9). Buying questions go to Priya; asks for a person, billing, refunds, security and outages come to you. Your number links to Did it work.

What it reads · What it may call. It reads the thread it was asked in, the approved Pages and the member’s stated interests. It never refers to what a member did outside the room, and only a person removes, mutes or bans, under a published room rule. Its tools are POST /{namespace}/consents, POST /{namespace}/conversations/{conversation}/answer, POST /{namespace}/conversations/{conversation}/escalate, POST /{namespace}/tasks/{task}/assign, POST /{namespace}/leads, POST /{namespace}/messages/{message}/schedule, POST /{namespace}/pages, and any other call becomes an Approval under the Role’s Mandate.

You hold the Marketing Lead Key Result: 3 Leads per 100 invited by 2026-12-31.   ← worker, metric
On each room Event, choose one option and say why.                               ← triggers, chooses
Answer only when asked, from approved Pages, and link the Page.                  ← copyRules 1, 3
Your name and bio say you are an agent; never claim to be a person.              ← copyRules 2
Billing, refunds, security and outages go to a person.                           ← chooses.bring-in-a-person.when
Every buying question gets a person within 4 business hours.                     ← chooses.buying-question, your file line 7

The slow loop, as a Change. decision_389 (2026-09-28, weekly) read 7 questions answered by the agent first with 1 member reply after, and 6 answered by a member first with 5. change_31 made a tag wait 15 minutes for a person or member before the agent answers (your file, line 6), and Dana merged it with POST /{namespace}/changes/{change}/merge. Replayed on past threads, POST /{namespace}/changes/{change}/review put member replies at 71 per 100 threads; read back at +14d it is 64, n 14, ■□□□ Too early to tell (Example, day 49).

Bring your own agent (folded) starts at It does it, you can stop it when it matches or beats the seated agent on the eval suite, and at You approve each one when it does not; POST /{namespace}/roles/{role}/staff seats it.

npx startup-builder eval --scenario owned-community-64 --agent "claude -p" --seat marketing-lead   # seated: 62 of 64 marked right, 0 Checks failed sent, $0.01 an answer · yours: 59 → You approve each one

What it can do nextCopy Anchor Link

When it hands to youCopy Anchor Link

Buying questions go to AE · Priya Shah (person); asks for a person, billing, refunds, security and outages come to you, and before day 9 every hand-off did. One Brief per Role, as captured (brief is Not live yet, gaps #7).

[
  {
    "$id": "https://api.sb/leaseline.app/tasks/task_463",
    "$type": "Task",
    "assignee": "worker_3",
    "due": "2026-10-14T19:10:00Z",
    "on": "lead_47",
    "brief": {
      "who": "Owen Hale, Larkfield Communities (640 units), member since Sep 23",
      "said": "Is there a discount for 300 units if we switch this quarter?",
      "chose": "buying-question",
      "why": "a buying question is a person’s",
      "never": [
        "a discount the agent offers",
        "what he did outside the room"
      ]
    }
  },
  {
    "$id": "https://api.sb/leaseline.app/tasks/task_447",
    "$type": "Task",
    "assignee": "worker_1",
    "due": "2026-10-07T18:00:00Z",
    "on": "thread_49",
    "brief": {
      "who": "a member in #general",
      "said": "My card was charged twice",
      "chose": "bring-in-a-person",
      "why": "billing is never the agent’s",
      "posted": "Dana replies here by 14:00 Central"
    }
  }
]

Each receiver answers with POST /{namespace}/tasks/{task}/claim (Take this one), POST /{namespace}/tasks/{task}/return with a reason, or POST /{namespace}/actions/{action}/redirect, each a one-call window. Once a person claims a thread, the agent posts nothing more in it (claimedByPerson, Not live yet, gaps #7). A Task nobody claims by its due time goes up a Role through POST /{namespace}/tasks/{task}/escalate, and three late hand-offs in 7 days pause new invitations (handoff-breach).

On time: AE · Priya Shah, 7 of 7 buying questions answered within 4 business hours, median 1 h 20 min, n 7; you, 9 of 9, median 55 min, n 9, ■□□□ Too early to tell beside Other Startups’ 92 % on time. Your queue: counted by kind: in week 1, 20 personal invites and 12 answer approvals; now about 10 answer approvals, 2 hand-offs and 1 flag a week.

The fixed line: POST /{namespace}/deals/{deal}/assign sets owner to the receiving person, the agent is never a Deal’s owner, and Meetings land on the owner’s calendar under the owner’s name.

When it won’t sendCopy Anchor Link

The captured refusal, then the Stop that fired as a Campaign.paused reason (Not live yet, gaps #2); the rewrite that posted is the #integrations thread in Example.

{
  "type": "https://startupbuilder.dev/errors/refused",
  "title": "Refused",
  "status": 422,
  "detail": "The agent’s answer in #integrations did not post: one sentence no approved Page backs.",
  "checks": [
    {
      "check": "approved-pages",
      "status": "fail",
      "doc": "/plays/owned-community#check-approved-pages",
      "fix": "Cut the sentence, or publish the Page that says it.",
      "then": "Site.publish"
    },
    {
      "check": "owned-by-a-person",
      "status": "pass"
    }
  ]
}

[
  {
    "reason": {
      "limit": "moderator-absence",
      "observed": "a flag waiting 49 h",
      "bound": "48 h",
      "window": "1 flag, Oct 3 to Oct 5"
    },
    "doc": "/plays/owned-community#stop-moderator-absence",
    "task": "task_452"
  }
]

Did it workCopy Anchor Link

1 in 5 of each invite source is held back at random and gets no invitation; both halves are read from that assignment, per 100 invited, joined or not (rules m–o). Each figure’s call is POST /{namespace}/metrics/query by node and by arm; the parent field and every node above the leaf are Not live yet (gaps #4).

{
  "$id": "decisions/decision_553",
  "$type": "Decision",
  "choice": "answer-from-pages",
  "reason": "contact_14 asked the agent directly whether renewal notices send in Spanish; the Notices Page says English and Spanish since Sep 1",
  "stakes": "low",
  "options": [
    "welcome",
    "answer-from-pages",
    "bring-in-a-person",
    "buying-question",
    "ask-a-member",
    "publish-the-answer"
  ],
  "by": "worker_6",
  "on": "thread_58",
  "expected": "the asker marks the answer accepted within 72h",
  "reopensWhen": "no Thread.resolved on thread_58 within 72h: it asks a member who knows"
}

The leaf counts invited People who were not Customers and who start a trial or reach the activation Event within 30 days of the invitation, per 100 invited (rule m, intent to treat), to 300 matured in each half; at 336 and 84 the held-back half runs on.

How it moves it: a joiner’s question got a person or member reply in a median 3 h 40 min, and every buying question a person within 4 business hours (community-member-leads by first-reply time).

Guardrails: treated against held back: trials to paid, 4 of 11 against 1 of 1, and the newsletter’s unsubscribes after an invite, 0.4 % against 0.3 %.

{
  "$id": "https://api.sb/leaseline.app/campaigns/owned-community",
  "$type": "Campaign",
  "play": "play:owned-community@1",
  "path": [
    "community-member-leads",
    "new-leads",
    "new-arr",
    "net-new-arr",
    "arr"
  ],
  "experiment": {
    "metric": "community-member-leads",
    "unit": "per-100",
    "heldBack": 84,
    "decision": null
  },
  "readout": {
    "value": 2.1,
    "n": 420,
    "maturing": 180,
    "interval": [
      -1.1,
      5.3
    ],
    "readability": "inadmissible",
    "basis": "held-back",
    "pooled": false
  },
  "ledger": {
    "spend": 0,
    "workerCost": 2,
    "hours": 14.5,
    "pipelineArr": 2400,
    "wonArr": 1388,
    "projectedArr": 390,
    "paybackDays": 30
  }
}

Outside benchmark: the catalog holds none for this Play yet, so Other Startups’ results stand in: +1.5 Leads per 100 invited, ■■■□ Likely, n 22 Startups.

Before it · After it. Before it: owned-newsletter, community-answers, product-led and events-and-webinars send it the people it invites. After it: a cluster of 8 members in one city goes to gatherings, buying questions reach instant-response’s AE hand-off, and Q&A Pages feed aeo and editorial-seo.

ExampleCopy Anchor Link

Leaseline ran it from 2026-08-24 to 2026-10-19 (56 days); the room opened on day 6 at the 20th founding yes. 600 people were assigned at random, 480 invited and 120 held back; 420 have matured. 96 joined, and the agent answered 64 asks. Read every captured thread at ?threads=all; three follow the tables.

contact_14 in #renewals, Oct 19, 15:31 · “@leaseline-agent, can renewal notices go out in Spanish?”

leaseline-agent (agent), 15:32 · Yes: renewal notices send in English and Spanish, chosen per tenant (Notices Page, updated Sep 1).¹ You set it on each lease’s language field. Want a person to show you? Ask and Dana or Priya replies.² *From the Notices Page · I’m Leaseline’s agent.*³

contact_14, 15:58 · marked the answer accepted. She started a trial on Oct 20.

- Yes, Leaseline integrates with every accounting system.
+ The Integrations Page lists one accounting export today, a monthly CSV of owner statements. For anything else, ask and a person replies.

Owen Hale in #general, 2026-10-14 15:10 · “Is there a discount for 300 units if we switch this quarter?” · leaseline-agent (agent), 15:11 · *Priya, our account lead, answers pricing here by 19:10 today.*⁴ The Brief went to Priya (task_463); she claimed it at 15:40 and replied in the thread at 16:25, then booked a call.

¹ Every sentence maps to an approved Page, and the answer links it. ² A person is always offered. ³ The fixed label line, compiled from the Role’s Settings. ⁴ The routed line, compiled from the Role’s Settings.

Your settingsCopy Anchor Link

---
holdout: 0.2      # 1 in 5 of each invite source gets no invitation
room: leaseline-operators
---
Welcome every member with two threads that match their interest.
A tag waits 15 minutes for a person or member before the agent answers.
Every buying question gets Priya within 4 business hours.
Billing, refunds, security and outages come to me.

$ npx startup-builder show plays/owned-community
holdout 0.2 · room leaseline-operators · 15-minute wait on a tag · buying questions to the AE · billing to you     your file  plays/owned-community.mdx:2,3,5,6,7,8 (Ask 2026-08-24; line 6 by change_31, 2026-09-28)
family owned-audience · worker role:marketing-lead, owns never · chooses 6 (3 rule, 3 read) · sequences member-welcome, qa-page-consent · approval every-send · checks owned-by-a-person, approved-pages, join-raid, consent-withdrawn · stops 10 · placements discord server and thread replies    catalog  play:owned-community@1 (Not live yet, gaps #5)

Every key from the catalogCopy Anchor Link

Compiled, not written: edit the Play record owned-community and its Leaseline run, then regenerate. Every step runs from a sentence or a line of code. In your words: the CRM words you know, and where each lives here.