Made-with line

# Not live yet (gaps #2)
curl -X POST "https://api.sb/leaseline.app/campaigns?mode=try" \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"play":"made-with"}'

 1import { $ } from 'startup-builder'
 2
 3return await $.Campaign.create({ play: 'made-with' }, { mode: 'try' })   // dry run on the day-0 Startup, 2026-08-24 · Not live yet, gaps #2

npx startup-builder do Campaign.create --json '{"play":"made-with"}' --try   # Not live yet (gaps #2)

{
  "name": "do",
  "arguments": {
    "code": "return await $.Campaign.create({ play: 'made-with' }, { mode: 'try' })   // dry run on the day-0 Startup, 2026-08-24 · Not live yet, gaps #2",
    "mode": "try"
  }
}

 1{
 2  "type": "https://startupbuilder.dev/errors/refused",
 3  "title": "Refused",
 4  "status": 422,
 5  "detail": "made-with can’t start: 2 checks fail and 1 warns.",
 6  "checks": [
 7    {
 8      "check": "use-when",
 9      "status": "pass",
10      "observed": "41 Customers; 5,900 outputs a month leave a Tenant",
11      "doc": "/plays/made-with#check-use-when",
12      "then": "Metric.query"
13    },
14    {
15  …

curl "https://api.sb/leaseline.app/events?where=name%20in%20(%22Thing.shared%22%2C%20%22Event.captured%22%2C%20%22Visitor.identified%22%2C%20%22Invoice.collected%22%2C%20%22Document.rendered%22%2C%20%22Subscription.switched%22%2C%20%22Version.deployed%22%2C%20%22Monitor.checked%22)&limit=1" \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY"

# Not live yet (gaps #7)
curl -X POST "https://api.sb/leaseline.app/triggers/fire?mode=try" \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"like":"event_1219"}'

# Not live yet (gaps #7)
curl "https://api.sb/leaseline.app/decisions?where=on%20%3D%20%22customer_22%22" \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY"

# Not live yet (gaps #7)
curl "https://api.sb/leaseline.app/actions?where=on%20%3D%20%22customer_22%22" \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY"

 1import { $ } from 'startup-builder'
 2
 3const { events: [last] } = await $.Event.list({ where: 'name in ("Thing.shared", "Event.captured", "Visitor.identified", "Invoice.collected", "Document.rendered", "Subscription.switched", "Version.deployed", "Monitor.checked")', limit: 1 })   // { play } compiled to this Play’s Trigger Events
 4const { subject } = await $.Trigger.fire({ like: last.$id }, { mode: 'try' })   // the same Event again, in try mode · Not live yet, gaps #7
 5const { decisions: [decision] } = await $.Decision.list({ where: `on = "${subject}"` })   // what it chose, and why · Not live yet, gaps #7
 6const { actions } = await $.Action.list({ where: `on = "${subject}"` })   // what it did, with its checks · Not live yet, gaps #7
 7return { decision, actions }

npx startup-builder do Event.list --json '{"where":"name in (\"Thing.shared\", \"Event.captured\", \"Visitor.identified\", \"Invoice.collected\", \"Document.rendered\", \"Subscription.switched\", \"Version.deployed\", \"Monitor.checked\")","limit":1}'
npx startup-builder do Trigger.fire --json '{"like":"event_1219"}' --try   # Not live yet (gaps #7)
npx startup-builder do Decision.list --json '{"where":"on = \"customer_22\""}'   # Not live yet (gaps #7)
npx startup-builder do Action.list --json '{"where":"on = \"customer_22\""}'   # Not live yet (gaps #7)

{
  "name": "do",
  "arguments": {
    "code": "const { events: [last] } = await $.Event.list({ where: 'name in (\"Thing.shared\", \"Event.captured\", \"Visitor.identified\", \"Invoice.collected\", \"Document.rendered\", \"Subscription.switched\", \"Version.deployed\", \"Monitor.checked\")', limit: 1 })   // { play } compiled to this Play’s Trigger Events\nconst { subject } = await $.Trigger.fire({ like: last.$id }, { mode: 'try' })   // the same Event again, in try mode · Not live yet, gaps #7\nconst { decisions: [decision] } = await $.Decision.list({ where: `on = \"${subject}\"` })   // what it chose, and why · Not live yet, gaps #7\nconst { actions } = await $.Action.list({ where: `on = \"${subject}\"` })   // what it did, with its checks · Not live yet, gaps #7\nreturn { decision, actions }",
    "mode": "try"
  }
}

 1{
 2  "decision": {
 3    "$id": "https://api.sb/leaseline.app/decisions/decision_446",
 4    "$type": "Decision",
 5    "choice": "stamp-the-line",
 6    "reason": "Juniper Homes’ October owner reports go to 14 owners, none of them Customers; Juniper is on Starter and kept the line, and saw the line notice on Aug 26",
 7    "stakes": "low",
 8    "options": [
 9      "stamp-the-line",
10      "stamp-with-credit",
11      "offer-the-share-card",
12      "credit-the-customer",
13      "to-you",
14      "not-now"
15  …

action_1 renders the 14 reports with the line after Juniper’s signature, smaller than the body, each link coded and marked nofollow. In try mode nothing sends.

≈ +$650 ARR a month at 6,100

Worth

30 min once, then 10 a week

Your time

$0 per line; credits $29 per paying signup

Spend

Day 11: first paying signup from a line

First signal

10+ Customers, 1,000+ outputs a month to people outside

Use it when

Under 10 Customers: instant-response · nothing leaves your Product: customer-referrals

Not yet when

Worth’s formula: about +1.8 signups per 1,000 marked outputs (Other Startups’ results; no lift of your own to read) × 6,100 marked outputs a month × 0.17 signups to paid × $347 first order ARR ≈ +$648. Under First signal: At 41 Customers, no held-back tenth reads within 90 days, so your file starts at holdout: 0 and reads before-after.

Start it this weekCopy Anchor Link

npx startup-builder add play made-with   # 1 · writes plays/made-with.mdx (Not live yet, gaps #5)

# 2 · dry run; below, its 422 on 2026-08-24
curl -X POST "https://api.sb/leaseline.app/campaigns?mode=try" \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"play":"made-with"}'

# 3 · keep it: the line notice goes first, then lines stamp
curl -X POST https://api.sb/leaseline.app/campaigns \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"play":"made-with"}'

# on
curl -X PATCH https://api.sb/leaseline.app/campaigns/made-with \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"endsAt":null}'

# off: the next render of every output carries no line
curl -X PATCH https://api.sb/leaseline.app/campaigns/made-with \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"endsAt":"now"}'

{
  "type": "https://startupbuilder.dev/errors/refused",
  "title": "Refused",
  "status": 422,
  "detail": "made-with can’t start: 2 checks fail and 1 warns.",
  "checks": [
    {
      "check": "use-when",
      "status": "pass",
      "observed": "41 Customers; 5,900 outputs a month leave a Tenant",
      "doc": "/plays/made-with#check-use-when",
      "then": "Metric.query"
    },
    {
      "check": "billing-connected",
      "status": "fail",
      "doc": "/plays/made-with#check-billing-connected",
      "fix": "Connect Stripe so Pro removes the line and credits post as Credit Grants.",
      "then": "Integration.connect"
    },
    {
      "check": "line-on-pricing",
      "status": "fail",
      "doc": "/plays/made-with#check-line-on-pricing",
      "fix": "Say on your Pricing Page that free plans carry the line and Pro removes it.",
      "then": "Site.publish"
    },
    {
      "check": "baseline",
      "status": "pass",
      "observed": "2 signups in 56 days named a Leaseline output as how they heard, n 90 days",
      "doc": "/plays/made-with#check-baseline",
      "then": "Metric.query"
    },
    {
      "check": "role-unstaffed",
      "status": "warn",
      "roles": [
        "success-manager"
      ],
      "owned": 4,
      "doc": "/plays/made-with#check-role-unstaffed",
      "fix": "Staff the CSM, or leave it: at-risk Customers come to you, and Priya’s 4 get drafts in her queue.",
      "then": "Role.staff"
    }
  ]
}

The line costs nothing to render. A credit is one month of the lowest paid Price, $29, per paying signup a line brings, inside a $500 monthly credit Limit. That came to $116 for 4 credits in 56 days, plus about $1 a month of Worker cost for share cards.

When it startsCopy Anchor Link

{
  "$id": "https://api.sb/leaseline.app/events/event_1219",
  "$type": "Event",
  "name": "Thing.shared",
  "at": "2026-10-19T08:00:05Z",
  "seq": 1219,
  "data": {
    "customer": "customers/customer_22",
    "name": "Juniper Homes",
    "kind": "owner-report",
    "recipients": 14,
    "recipientsCustomers": 0,
    "offer": "Starter",
    "line": "kept"
  }
}

# each delivery is signed with the Watch’s secret
curl -X POST https://api.sb/leaseline.app/watches \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"selector":"Thing.shared","url":"https://leaseline.app/hooks/sb"}'
npx startup-builder trigger Thing.shared --like event_1219   # replays the delivery through the stamp
npx startup-builder clock advance --by 30d   # reads the signups the line brought

Who runs itCopy Anchor Link

Partner Manager · your agent (role:partner-manager, worker_9) holds the Key Result: it stamps lines, records arrivals, credits Customers and runs the weekly audit. Heavy markers hand to you (Dana Okafor, person, worker_1), and at-risk Customers stay with their owner: AE · Priya Shah (person) for the 4 she owns, else you, since the CSM Role has no person.

What it reads · What it may call. It reads each output’s kind and its recipients’ Customer status, never what the output says. It may call POST /{namespace}/documents/{document}/render, POST /{namespace}/referrals and POST /{namespace}/credit-grants/issue; the share card is the Customer’s to post. Its tools are POST /{namespace}/documents/{document}/render, POST /{namespace}/referrals, POST /{namespace}/messages/{message}/schedule, POST /{namespace}/credit-grants/issue, POST /{namespace}/tasks/{task}/assign, and any other call becomes an Approval under the Role’s Mandate.

You hold the Partner Manager Key Result: 2.5 signups per 1,000 marked outputs by 2026-12-31. ← worker, metric
On each output, choose one option and say why; an at-risk Customer gets Not now. ← triggers, chooses, keep-first
Mark owner reports only; tenant notices carry no line.                           ← your file, line 5
The line reads “Made with Leaseline” first, with at most 6 more words from the claims source. ← copyRules 1
Never say or imply the Customer recommends Leaseline.                            ← copyRules 3, line-claim
A line that earns credit says so in the same line, at the same size.             ← copyRules 4

The slow loop, as a Change. decision_404 (2026-09-21, weekly) read 19 signups from owner reports against 2 from tenant notices, so change_34 kept the line on owner reports and dropped it from tenant notices (your file, line 5), and Dana merged it with POST /{namespace}/changes/{change}/merge. Replayed on past outputs, POST /{namespace}/changes/{change}/review put the rate at 3.1 per 1,000; read back at +21d it is 2.9 per 1,000, n 3,800, ■■□□ Early sign (Example, day 49).

Bring your own agent (folded) stamps at the same rung when it matches the seated agent on the eval suite; POST /{namespace}/roles/{role}/staff seats it.

npx startup-builder eval --scenario made-with-41 --agent "claude -p" --seat partner-manager   # seated: 0 lines on Customers, 0 unlabeled credit, 0 late removals · yours: 0, 0, 2 late removals → fix removals first

What it can do nextCopy Anchor Link

When it hands to youCopy Anchor Link

Heavy markers hand to you (Dana Okafor, person) for partner terms; at-risk Customers stay with their owner, Priya for the 4 she owns and you for the rest. As captured, the Brief (brief is Not live yet, gaps #7).

[
  {
    "$id": "https://api.sb/leaseline.app/tasks/task_536",
    "$type": "Task",
    "assignee": "worker_1",
    "due": "2026-10-20T17:00:00Z",
    "on": "customer_22",
    "brief": {
      "who": "Juniper Homes, on Starter since 2026-05",
      "counts": "lines brought 3 paying Customers in 90 days; Juniper runs Leaseline for 6 client owners",
      "chose": "to-you",
      "why": "a heavy marker: partner terms are yours, through `commission-partners`",
      "never": [
        "a credit past the $500 Limit",
        "Juniper’s name on a landing Page without Consent"
      ]
    }
  }
]

You answer with POST /{namespace}/tasks/{task}/claim (Take this one), POST /{namespace}/tasks/{task}/return with a reason, or POST /{namespace}/actions/{action}/redirect. A held Customer’s owner sees them with POST /{namespace}/tasks/next, and nothing marks for them while keep-first holds. A Task nobody claims by its due time goes up a Role through POST /{namespace}/tasks/{task}/escalate, and person-promise fires.

On time: You: 1 of 1 claimed within 1 business day, n 1, ■□□□ Too early to tell beside Other Startups’ 92 % on time. Your queue: counted by kind: 1 line approval at setup, then the 10-minute weekly audit digest and about 1 heavy-marker brief a quarter.

The fixed line: POST /{namespace}/deals/{deal}/assign sets owner to the receiving person, the agent is never a Deal’s owner, and Meetings land on the owner’s calendar under the owner’s name.

When it won’t sendCopy Anchor Link

The captured refusal, then the Stop that fired as a Campaign.paused reason (Not live yet, gaps #2); the rewrite that shipped is the line thread in Example.

{
  "type": "https://startupbuilder.dev/errors/refused",
  "title": "Refused",
  "status": 422,
  "detail": "The line on Juniper Homes’ owner reports did not render: it says Juniper recommends Leaseline.",
  "checks": [
    {
      "check": "line-claim",
      "status": "fail",
      "doc": "/plays/made-with#check-line-claim",
      "fix": "Say “Made with Leaseline” and nothing about them.",
      "then": "Content.draft"
    },
    {
      "check": "keep-first",
      "status": "pass"
    }
  ]
}

[
  {
    "reason": {
      "limit": "removal",
      "observed": "1 hosted report still marked after 1h 40m",
      "bound": "1 hour",
      "window": "hosted outputs"
    },
    "doc": "/plays/made-with#stop-removal",
    "task": "task_444"
  }
]

Did it workCopy Anchor Link

At 41 Customers, no held-back tenth reads within 90 days, so the basis is before-after (rule o): the columns read Now and Before, and nothing prints as Added. Each figure’s call is POST /{namespace}/metrics/query by node, and every node above the leaf is Not live yet (gaps #4).

{
  "$id": "decisions/decision_446",
  "$type": "Decision",
  "choice": "stamp-the-line",
  "reason": "Juniper Homes’ October owner reports go to 14 owners, none of them Customers; Juniper is on Starter and kept the line, and saw the line notice on Aug 26",
  "stakes": "low",
  "options": [
    "stamp-the-line",
    "stamp-with-credit",
    "offer-the-share-card",
    "credit-the-customer",
    "to-you",
    "not-now"
  ],
  "by": "worker_9",
  "on": "customer_22",
  "expected": "Visitor.identified with this line’s link code within 30d",
  "reopensWhen": "no Visitor.identified with Juniper’s link codes within 30d of 1,000 marked outputs"
}

Before against after reads signups whose first Acquisition carries a line’s link code, within 30 days of each output, against the 90 days before, when outputs named nobody, scaled to 56 days. It is not proof; Other Startups’ results, read against 5 % of Customers held back at random, print beside it.

How it moves it: an owner reading a monthly report sees one plain line naming Leaseline after the Customer’s signature, with a coded link to a landing Page for owner reports.

Guardrails: before against after: outside-paying-customers, 4 against 1, and 60-day retention of marked Customers, 40 of 41 against a trailing 39 of 41; 0 complaints on marked emails.

{
  "$id": "https://api.sb/leaseline.app/campaigns/made-with",
  "$type": "Campaign",
  "play": "play:made-with@1",
  "path": [
    "mark-signups",
    "new-leads",
    "new-arr",
    "net-new-arr",
    "arr"
  ],
  "experiment": {
    "metric": "mark-signups",
    "unit": "per-1000",
    "heldBack": 0,
    "decision": null
  },
  "readout": {
    "value": null,
    "n": 11400,
    "maturing": 2600,
    "interval": null,
    "readability": "inadmissible",
    "basis": "before-after",
    "pooled": true
  },
  "ledger": {
    "spend": 116,
    "workerCost": 1,
    "hours": 1.5,
    "pipelineArr": 2082,
    "wonArr": 1388,
    "projectedArr": 648,
    "paybackDays": 30
  }
}

Outside benchmark: none measures a disclosed made-with line on business outputs for this kind of Product; Other Startups’ results, +1.8 per 1,000, ■■■□ Likely, stand in for one.

Before it · After it. Before it: usage-upsell and product-led keep Customers sending outputs. After it: owner signups go to instant-response and product-led, and heavy markers to commission-partners; keep-first holds an at-risk Customer’s line prompts.

ExampleCopy Anchor Link

Leaseline ran it from 2026-08-24 to 2026-10-19 (56 days) on 41 Customers: 9 on Pro removed the line, and 32 sent 14,000 outputs to people outside, 11,400 of them matured past 30 days. Read every captured thread at ?threads=all; three follow the tables.

Juniper Homes → an owner, Sep 1, monthly report · after Juniper’s signature: Made with Leaseline · renewal notices per owner ¹

Sep 3 · the owner, who self-manages 3 other buildings, followed the coded link to the owner-report landing Page and signed up (first Acquisition: Juniper’s link code). Sep 4 · paid for Pro; on Sep 18, 14 days with no refund, POST /{namespace}/credit-grants/issue gave Juniper one month, $29.²

- Juniper Homes recommends Leaseline for renewals.
+ Made with Leaseline · renewal notices per owner

Juniper Homes, 2026-10-19 08:00 · its lines had brought 3 paying Customers in 90 days, and it runs Leaseline for 6 client owners. The agent chose To you, with the counts, due Oct 20 17:00. The Brief is in When it hands to you (task_536); partner terms go through commission-partners.

¹ “Made with” first, 6 more words from the claims source, after the signature, smaller than the body, nofollow. ² A credit only after payment and 14 days with no refund.

Your settingsCopy Anchor Link

---
holdout: 0          # 41 Customers are too few to hold 1 in 20 back; it reads before-after
creditLimit: 500
---
Mark owner reports only; tenant notices carry no line. Pro removes the line in one click.

$ npx startup-builder show plays/made-with
holdout 0 · credit Limit 500 · owner reports only     your file  plays/made-with.mdx:2,3,5 (Ask 2026-08-24; line 5 by change_34, 2026-09-21)
family referral · worker role:partner-manager, owns never · chooses 6 (4 rule, 2 read) · sequences line-notice, line-return-notice · checks owned-by-a-person, keep-first, customer-ask-cap, approved-pages, line-claim · stops 9 · placements gmail, outlook, yahoo-mail, linkedin, x, instagram    catalog  play:made-with@1 (Not live yet, gaps #5)

Every key from the catalogCopy Anchor Link

Compiled, not written: edit the Play record made-with and its Leaseline run, then regenerate. Every step runs from a sentence or a line of code. In your words: the CRM words you know, and where each lives here.