Field presence

# Not live yet (gaps #2)
curl -X POST "https://api.sb/leaseline.app/campaigns?mode=try" \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"play":"field-presence"}'

 1import { $ } from 'startup-builder'
 2
 3return await $.Campaign.create({ play: 'field-presence' }, { mode: 'try' })   // dry run on the day-0 Startup, 2026-08-24 · Not live yet, gaps #2

npx startup-builder do Campaign.create --json '{"play":"field-presence"}' --try   # Not live yet (gaps #2)

{
  "name": "do",
  "arguments": {
    "code": "return await $.Campaign.create({ play: 'field-presence' }, { mode: 'try' })   // dry run on the day-0 Startup, 2026-08-24 · Not live yet, gaps #2",
    "mode": "try"
  }
}

 1{
 2  "type": "https://startupbuilder.dev/errors/refused",
 3  "title": "Refused",
 4  "status": 422,
 5  "detail": "field-presence can’t start yet: 1 check fails and 1 warns.",
 6  "checks": [
 7    {
 8      "check": "use-when",
 9      "status": "pass",
10      "observed": "140 ICP Organizations forecast for the Denver conference; Deals at $2,400 a year",
11      "doc": "/plays/field-presence#check-use-when",
12      "fix": "None needed: 40 Organizations and $2,000 Deals are enough.",
13      "then": "Metric.query"
14    },
15  …

curl "https://api.sb/leaseline.app/events?where=name%20in%20(%22Monitor.matched%22%2C%20%22Audience.predicted%22%2C%20%22Meeting.requested%22%2C%20%22Audience.imported%22%2C%20%22Lead.captured%22%2C%20%22Meeting.held%22%2C%20%22Meeting.missed%22%2C%20%22Deal.opened%22)&limit=1" \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY"

# Not live yet (gaps #7)
curl -X POST "https://api.sb/leaseline.app/triggers/fire?mode=try" \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"like":"event_1741"}'

# Not live yet (gaps #7)
curl "https://api.sb/leaseline.app/decisions?where=on%20%3D%20%22contact_93%22" \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY"

# Not live yet (gaps #7)
curl "https://api.sb/leaseline.app/actions?where=on%20%3D%20%22contact_93%22" \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY"

 1import { $ } from 'startup-builder'
 2
 3const { events: [last] } = await $.Event.list({ where: 'name in ("Monitor.matched", "Audience.predicted", "Meeting.requested", "Audience.imported", "Lead.captured", "Meeting.held", "Meeting.missed", "Deal.opened")', limit: 1 })   // { play } compiled to this Play’s Trigger Events
 4const { subject } = await $.Trigger.fire({ like: last.$id }, { mode: 'try' })   // the same Event again, in try mode · Not live yet, gaps #7
 5const { decisions: [decision] } = await $.Decision.list({ where: `on = "${subject}"` })   // what it chose, and why · Not live yet, gaps #7
 6const { actions } = await $.Action.list({ where: `on = "${subject}"` })   // what it did, with its checks · Not live yet, gaps #7
 7return { decision, actions }

npx startup-builder do Event.list --json '{"where":"name in (\"Monitor.matched\", \"Audience.predicted\", \"Meeting.requested\", \"Audience.imported\", \"Lead.captured\", \"Meeting.held\", \"Meeting.missed\", \"Deal.opened\")","limit":1}'
npx startup-builder do Trigger.fire --json '{"like":"event_1741"}' --try   # Not live yet (gaps #7)
npx startup-builder do Decision.list --json '{"where":"on = \"contact_93\""}'   # Not live yet (gaps #7)
npx startup-builder do Action.list --json '{"where":"on = \"contact_93\""}'   # Not live yet (gaps #7)

{
  "name": "do",
  "arguments": {
    "code": "const { events: [last] } = await $.Event.list({ where: 'name in (\"Monitor.matched\", \"Audience.predicted\", \"Meeting.requested\", \"Audience.imported\", \"Lead.captured\", \"Meeting.held\", \"Meeting.missed\", \"Deal.opened\")', limit: 1 })   // { play } compiled to this Play’s Trigger Events\nconst { subject } = await $.Trigger.fire({ like: last.$id }, { mode: 'try' })   // the same Event again, in try mode · Not live yet, gaps #7\nconst { decisions: [decision] } = await $.Decision.list({ where: `on = \"${subject}\"` })   // what it chose, and why · Not live yet, gaps #7\nconst { actions } = await $.Action.list({ where: `on = \"${subject}\"` })   // what it did, with its checks · Not live yet, gaps #7\nreturn { decision, actions }",
    "mode": "try"
  }
}

 1{
 2  "decision": {
 3    "$id": "https://api.sb/leaseline.app/decisions/decision_503",
 4    "$type": "Decision",
 5    "choice": "follow-up-who-you-met",
 6    "reason": "Priya marked the Meeting held at 15:40 with a memo: 420 units across 6 owners, renewals tracked in a spreadsheet",
 7    "stakes": "low",
 8    "options": [
 9      "shortlist-the-event",
10      "ask-for-a-meeting",
11      "ask-a-likely-attendee",
12      "invite-to-the-dinner",
13      "follow-up-who-you-met",
14      "keep-or-cancel"
15  …

action_2 puts Priya’s Day-1 note in her send tray, quoting only her memo; action_3 is the day-2 resource, which waits for her press because she owns the Lead.

≈ +$650 ARR a month at 1 event a quarter

Worth

2 h a week from 28 days out, then the event

Your time

$240 per Meeting held, ~$880 a month at 1 event a quarter

Spend

Day 17: first Meeting prebooked

First signal

40+ of your buyers’ Organizations at one event a quarter

Use it when

Deals under $2,000 a year: events-and-webinars · no such event: gatherings

Not yet when

Worth’s formula: about +6 prebooked Meetings per event (Other Startups’ results; no lift of your own yet) ÷ 3 months × 0.45 Deals per Meeting × 0.3 won × $2,393 first order ARR ≈ +$646. Under First signal: One event a quarter is too few for any half to read in 90 days; the held-back Organizations read at day 60 (Dec 5) and day 180, as what happened.

Also runs as: Hosted gatherings.

Start it this weekCopy Anchor Link

npx startup-builder add play field-presence   # 1 · writes plays/field-presence.mdx (Not live yet, gaps #5)

# 2 · dry run; below, its 422 on 2026-08-24
curl -X POST "https://api.sb/leaseline.app/campaigns?mode=try" \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"play":"field-presence"}'

# 3 · keep it, at You approve each one
curl -X POST https://api.sb/leaseline.app/campaigns \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"play":"field-presence"}'

# on
curl -X PATCH https://api.sb/leaseline.app/campaigns/field-presence \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"endsAt":null}'

# off: every Sequence, invite and booking pauses; booked Meetings stay
curl -X PATCH https://api.sb/leaseline.app/campaigns/field-presence \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"endsAt":"now"}'

{
  "type": "https://startupbuilder.dev/errors/refused",
  "title": "Refused",
  "status": 422,
  "detail": "field-presence can’t start yet: 1 check fails and 1 warns.",
  "checks": [
    {
      "check": "use-when",
      "status": "pass",
      "observed": "140 ICP Organizations forecast for the Denver conference; Deals at $2,400 a year",
      "doc": "/plays/field-presence#check-use-when",
      "fix": "None needed: 40 Organizations and $2,000 Deals are enough.",
      "then": "Metric.query"
    },
    {
      "check": "baseline",
      "status": "pass",
      "observed": "2 Meetings prebooked at last year’s edition, with a booth",
      "doc": "/plays/field-presence#check-baseline",
      "fix": "None needed: 2 is your Before.",
      "then": "Metric.query"
    },
    {
      "check": "domain-authenticated",
      "status": "pass",
      "observed": "leaseline.app authenticated on 2026-08-02",
      "doc": "/plays/field-presence#check-domain-authenticated",
      "fix": "None needed.",
      "then": "Domain.authenticate"
    },
    {
      "check": "mailbox-warm",
      "status": "fail",
      "observed": "priya@leaseline.app has warmed 6 of 14 days",
      "doc": "/plays/field-presence#check-mailbox-warm",
      "fix": "Warm priya@ for 8 more days; the first ask goes 28 days out.",
      "then": "Mailbox.warm"
    },
    {
      "check": "role-unstaffed",
      "status": "warn",
      "roles": [
        "sales-lead"
      ],
      "owned": 31,
      "doc": "/plays/field-presence#check-role-unstaffed",
      "fix": "Staff the AE before the event, or you attend and press every send.",
      "then": "Role.staff"
    }
  ]
}

The event cost $2,630: $900 for the ticket, $950 for travel and $780 for the 12-seat dinner, under a $3,000 Limit; each draft costs about $0.02 (Worker cost). That comes to $240 per Meeting held, or about $880 a month at 1 event a quarter.

When it startsCopy Anchor Link

{
  "$id": "https://api.sb/leaseline.app/events/event_1741",
  "$type": "Event",
  "name": "Meeting.held",
  "at": "2026-10-07T15:40:22Z",
  "seq": 1741,
  "data": {
    "meeting": "meeting_57",
    "contact": "contact_93",
    "organization": "Summit Residential",
    "by": "worker_3",
    "memo": "420 units, 6 owners; renewals tracked in a spreadsheet; wants owner-level reports"
  }
}

npx startup-builder trigger Meeting.held --like event_1741   # replays the delivery
npx startup-builder clock advance --by 1d   # then drafts the day-2 resource step
npx startup-builder listen Meeting.held --forward-to http://localhost:3000/hook

Who runs itCopy Anchor Link

SDR · your agent (role:prospector, worker_2) holds the Key Result. It reads the agenda and the forecast, builds the slot grid and drafts every ask and note; AE · Priya Shah (person) (role:sales-lead, worker_3) attends and presses every send, and you (Dana Okafor, person, worker_1) host the dinner and decide the trip. Your number links to Did it work.

What it reads · What it may call. It reads the agenda, public posts, the attendee forecast and Priya’s memos. A predicted attendance, a Visit or a profile view picks who to ask and never appears in a Message; no attendee list ever loads as Contacts. Its tools are POST /{namespace}/gatherings, POST /{namespace}/approvals, POST /{namespace}/tasks/{task}/assign, POST /{namespace}/decisions, and any other call becomes an Approval under the Role’s Mandate.

You hold the SDR Key Result: 10 Meetings booked before the event’s first day.    ← worker, metric
On each forecast, post, booking or memo, choose one option and say why.          ← triggers, chooses
Tell a predicted Person that Leaseline attends, never that they do.              ← copyRules 2
Offer a slot only while Priya’s calendar shows it free.                          ← copyRules 8; sendGates Availability truth
Quote a conversation only from Priya’s own memo.                                 ← copyRules 5
At 21 and 7 days out, ask Dana to keep or cancel when bookings lag.              ← your file, line 4

The slow loop. One event ran in the window, so the weekly Decisions kept the booking rule as written and no Change was merged; there is no replay or read-back to print.

Bring your own agent (folded) drafts at You approve each one, like the seated agent, because every send goes from a person’s own Mailbox; POST /{namespace}/roles/{role}/staff seats it.

npx startup-builder eval --scenario field-presence-140 --agent "claude -p" --seat prospector   # seated: 11 prebooked, 0 Checks failed sent, memo to note in 3.7 h · yours: 9, 1 failed `availability`

What it can do nextCopy Anchor Link

When it hands to youCopy Anchor Link

Every ask and note waits in AE · Priya Shah (person)’s send tray, because she attends; the trip, the dinner and the guest list come to you. One Brief per Role, as captured (brief is Not live yet, gaps #7).

[
  {
    "$id": "https://api.sb/leaseline.app/tasks/task_633",
    "$type": "Task",
    "assignee": "worker_3",
    "due": "2026-10-08T15:40:00Z",
    "on": "contact_93",
    "brief": {
      "who": "Rachel Kim, Summit Residential, 420 units, 6 owners",
      "memo": "renewals tracked in a spreadsheet; wants owner-level reports",
      "chose": "follow-up-who-you-met",
      "draft": "Rachel, good to meet at the conference. You mentioned owner-level reports: here is how Leaseline shows renewals by owner.",
      "next": "day 3: one 30-minute slot inside 2 weeks",
      "never": [
        "her watch of our booth",
        "a discount"
      ]
    }
  },
  {
    "$id": "https://api.sb/leaseline.app/tasks/task_626",
    "$type": "Task",
    "assignee": "worker_1",
    "due": "2026-09-15T17:00:00Z",
    "on": "gathering_5",
    "brief": {
      "what": "the night-two dinner, 12 seats",
      "guests": "14 invited: 6 owners and 8 operators, all inside their class caps",
      "topic": "What does a missed renewal really cost?",
      "never": [
        "a demo at the table",
        "names shown without their OK"
      ]
    }
  }
]

Priya and you answer with POST /{namespace}/tasks/{task}/claim (Take this one), POST /{namespace}/tasks/{task}/return with a reason, or POST /{namespace}/actions/{action}/redirect, each a one-call window. Once a person claims, the agent’s pending steps to that Person cancel with claimedByPerson (Not live yet, gaps #7), and every reply goes to the claimer. A Task nobody claims by its due time goes up through POST /{namespace}/tasks/{task}/escalate, and person-promise fires.

On time: AE · Priya Shah, 21 of 22 Day-1 notes sent within 24 h, median 3 h 40 min, n 22, ■■□□ Early sign; you, 2 of 2 within their due time. Your queue: counted by kind: about 12 drafts a week for Priya from 28 days out, 22 Day-1 notes after the event, and 2 decisions for you.

The fixed line: POST /{namespace}/deals/{deal}/assign sets owner to the receiving person, the agent is never a Deal’s owner, and Meetings land on the owner’s calendar under the owner’s name.

When it won’t sendCopy Anchor Link

The captured refusal, then the Stop that fired as a Campaign.paused reason (Not live yet, gaps #2); the rewrite that sent is the second thread in Example.

{
  "type": "https://startupbuilder.dev/errors/refused",
  "title": "Refused",
  "status": 422,
  "detail": "The ask to a forecast attendee did not go to Priya’s tray: “see you in Denver” states their attendance, which no record of theirs shows.",
  "checks": [
    {
      "check": "claims-resolve",
      "status": "fail",
      "doc": "/plays/field-presence#check-claims-resolve",
      "fix": "Cut the claim, or name the record that backs it.",
      "then": "Content.draft"
    },
    {
      "check": "availability",
      "status": "pass"
    }
  ]
}

[
  {
    "reason": {
      "limit": "go-no-go",
      "observed": "2 Meetings, 3 dinner seats",
      "bound": "3 Meetings and 4 seats",
      "window": "21 days out"
    },
    "doc": "/plays/field-presence#stop-go-no-go",
    "task": "task_624"
  }
]

Did it workCopy Anchor Link

One event is one unit, so no half reads within 90 days and the basis is before-after (rule o): the columns read this edition and last year’s, and nothing prints as Added. The 28 held-back Organizations read at day 60 (Dec 5) in Example, as what happened. Every node above the leaf is Not live yet (gaps #4).

{
  "$id": "decisions/decision_503",
  "$type": "Decision",
  "choice": "follow-up-who-you-met",
  "reason": "Priya marked the Meeting held at 15:40 with a memo: 420 units across 6 owners, renewals tracked in a spreadsheet",
  "stakes": "low",
  "options": [
    "shortlist-the-event",
    "ask-for-a-meeting",
    "ask-a-likely-attendee",
    "invite-to-the-dinner",
    "follow-up-who-you-met",
    "keep-or-cancel"
  ],
  "by": "worker_2",
  "on": "contact_93",
  "expected": "a Deal opened at Summit Residential within 60d",
  "reopensWhen": "no Deal.opened at Summit Residential within 60d"
}

Before against after reads this edition against last year’s, when Leaseline staffed a booth; it is not proof, and Other Startups’ results print beside it. The leaf counts Meetings booked before the first day, with the Meetings held and Deals opened they keep at 60 and 180 days.

How it moves it: each booked buyer had a named slot with Priya on their calendar before day one, and 10 of 14 dinner guests sat at your table on night two.

Guardrails: before against after: Deals per Meeting held, 0.40 against 0.50, and cost per Meeting held, $240 against $610 for last year’s booth; 3 Deals and 2 trials are still deciding.

{
  "$id": "https://api.sb/leaseline.app/campaigns/field-presence",
  "$type": "Campaign",
  "play": "play:field-presence@1",
  "path": [
    "prebooked-meetings",
    "opened-deals-and-trials",
    "new-arr",
    "net-new-arr",
    "arr"
  ],
  "experiment": {
    "metric": "prebooked-meetings",
    "unit": "count",
    "heldBack": 28,
    "decision": null
  },
  "readout": {
    "value": null,
    "n": 1,
    "maturing": 1,
    "interval": null,
    "readability": "inadmissible",
    "basis": "before-after",
    "pooled": true
  },
  "ledger": {
    "spend": 2630,
    "workerCost": 4,
    "hours": 14.5,
    "openArr": 7200,
    "wonArr": 2393,
    "projectedArr": 646,
    "paybackDays": 340
  }
}

Outside benchmark: no measured range for prebooked event Meetings survived the research’s check, so Other Startups’ results (n 310 events) stand in.

Before it · After it. Before it: founder-voice and organic-social make the posts attendees answer. After it: gatherings runs the dinner as its own table, gifting takes a Person only after 2 relevant touches, and instant-response answers the captures who write in.

ExampleCopy Anchor Link

Leaseline ran it from 2026-08-24 to 2026-10-19 (56 days) for one conference, Oct 6 to 8: 140 ICP Organizations forecast, 28 held back, 168 people at the other 112 asked; 11 Meetings booked before day one and a 12-seat dinner. Read every captured thread at ?threads=all; three follow the tables.

Priya → a listed speaker, Sep 8, 09:30 · Hi Marta, Leaseline is at the Denver conference Oct 6 to 8.¹ Your talk on renewals at 300 units is the reason I’m writing: we see 71 % renewal when notice goes out 60+ days early (n 1,940).² Would Tue 10:30 or 14:00 work, near the expo hall?³

Marta, Sep 9 · “Tue 14:00.” Booked; held Oct 7, and a Deal opened Oct 12.

- See you in Denver next month!
+ Leaseline is at the Denver conference Oct 6 to 8; if you are there, Tue 11:00 is open.

Rachel Kim, Oct 7, 15:10 · held Meeting with Priya; her memo: “420 units, 6 owners, renewals in a spreadsheet.” · The Day-1 note went to Priya’s tray (task_633), due 15:40 on Oct 8; Priya, Oct 7, 19:20 · *sent it with one edit, quoting her own memo.*⁴

¹ It states Leaseline’s presence, never theirs. ² The number comes from your records, with its n. ³ Slots the calendar shows free. ⁴ A note quotes the conversation only from the person’s own memo.

Your settingsCopy Anchor Link

---
holdout: 0.2    # a hashed 1 forecast Organization in 5 gets no pre-show touch
---
Book Priya’s Meetings from 28 days out and invite strong fits to Dana’s night-two dinner. Under 3 Meetings at 21 days out, ask Dana to keep or cancel.

$ npx startup-builder show plays/field-presence
holdout 0.2 · 28 days out · dinner night two · keep-or-cancel at T-21     your file  plays/field-presence.mdx:2,4 (Ask 2026-08-24)
worker role:prospector, owns never · chooses 6 (3 rule, 3 read) · sequences field-prebook-announced, field-prebook-predicted, field-prebook-late, field-meeting-confirm, side-dinner-invite, field-follow-up-warm, field-follow-up-cold · approval every-send · checks owned-by-a-person, consent-stop, claims-resolve + 5 · stops 10 · placements industry-events, gmail, outlook, yahoo-mail, linkedin · also runs as gatherings    catalog  play:field-presence@1 (Not live yet, gaps #5)

Every key from the catalogCopy Anchor Link

Compiled, not written: edit the Play record field-presence and its Leaseline run, then regenerate. Every step runs from a sentence or a line of code. In your words: the CRM words you know, and where each lives here.