Creator partnership

# Not live yet (gaps #2)
curl -X POST "https://api.sb/leaseline.app/campaigns?mode=try" \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"play":"creator-partnership"}'

 1import { $ } from 'startup-builder'
 2
 3return await $.Campaign.create({ play: 'creator-partnership' }, { mode: 'try' })   // dry run on the day-0 Startup, 2026-08-24 · Not live yet, gaps #2

npx startup-builder do Campaign.create --json '{"play":"creator-partnership"}' --try   # Not live yet (gaps #2)

{
  "name": "do",
  "arguments": {
    "code": "return await $.Campaign.create({ play: 'creator-partnership' }, { mode: 'try' })   // dry run on the day-0 Startup, 2026-08-24 · Not live yet, gaps #2",
    "mode": "try"
  }
}

 1{
 2  "type": "https://startupbuilder.dev/errors/refused",
 3  "title": "Refused",
 4  "status": 422,
 5  "detail": "creator-partnership can’t start yet: 1 check fails and 2 warn.",
 6  "checks": [
 7    {
 8      "check": "use-when",
 9      "status": "pass",
10      "observed": "64 creators in the niche; 29 above the ask-density floor",
11      "doc": "/plays/creator-partnership#check-use-when",
12      "then": "Metric.query"
13    },
14    {
15  …

curl "https://api.sb/leaseline.app/events?where=name%20in%20(%22Post.published%22%2C%20%22Monitor.checked%22%2C%20%22Acquisition.recorded%22)&limit=1" \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY"

# Not live yet (gaps #7)
curl -X POST "https://api.sb/leaseline.app/triggers/fire?mode=try" \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"like":"event_1244"}'

# Not live yet (gaps #7)
curl "https://api.sb/leaseline.app/decisions?where=on%20%3D%20%22handle_23%22" \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY"

# Not live yet (gaps #7)
curl "https://api.sb/leaseline.app/actions?where=on%20%3D%20%22handle_23%22" \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY"

 1import { $ } from 'startup-builder'
 2
 3const { events: [last] } = await $.Event.list({ where: 'name in ("Post.published", "Monitor.checked", "Acquisition.recorded")', limit: 1 })   // { play } compiled to this Play’s Trigger Events
 4const { subject } = await $.Trigger.fire({ like: last.$id }, { mode: 'try' })   // the same Event again, in try mode · Not live yet, gaps #7
 5const { decisions: [decision] } = await $.Decision.list({ where: `on = "${subject}"` })   // what it chose, and why · Not live yet, gaps #7
 6const { actions } = await $.Action.list({ where: `on = "${subject}"` })   // what it did, with its checks · Not live yet, gaps #7
 7return { decision, actions }

npx startup-builder do Event.list --json '{"where":"name in (\"Post.published\", \"Monitor.checked\", \"Acquisition.recorded\")","limit":1}'
npx startup-builder do Trigger.fire --json '{"like":"event_1244"}' --try   # Not live yet (gaps #7)
npx startup-builder do Decision.list --json '{"where":"on = \"handle_23\""}'   # Not live yet (gaps #7)
npx startup-builder do Action.list --json '{"where":"on = \"handle_23\""}'   # Not live yet (gaps #7)

{
  "name": "do",
  "arguments": {
    "code": "const { events: [last] } = await $.Event.list({ where: 'name in (\"Post.published\", \"Monitor.checked\", \"Acquisition.recorded\")', limit: 1 })   // { play } compiled to this Play’s Trigger Events\nconst { subject } = await $.Trigger.fire({ like: last.$id }, { mode: 'try' })   // the same Event again, in try mode · Not live yet, gaps #7\nconst { decisions: [decision] } = await $.Decision.list({ where: `on = \"${subject}\"` })   // what it chose, and why · Not live yet, gaps #7\nconst { actions } = await $.Action.list({ where: `on = \"${subject}\"` })   // what it did, with its checks · Not live yet, gaps #7\nreturn { decision, actions }",
    "mode": "try"
  }
}

 1{
 2  "decision": {
 3    "$id": "https://api.sb/leaseline.app/decisions/decision_651",
 4    "$type": "Decision",
 5    "choice": "pitch-referral",
 6    "reason": "Rosa Lin’s property-management channel draws 7 renewal questions per 1,000 comments, above the floor of 5, and passed the authenticity read",
 7    "stakes": "low",
 8    "options": [
 9      "pitch-referral",
10      "thank-the-mention",
11      "offer-paid-post",
12      "hold-the-commission",
13      "renew-or-end",
14      "not-now"
15  …

action_2 is the pitch from the Partnerships Mailbox, citing only Rosa’s own public posts, held for its delay window. One follow-up sends in 5 days only if she has not replied.

≈ +$590 ARR a month at 7 signed creators

Worth

30 min week 1, then about 1 h a week

Your time

20 % of collected revenue; a paid post $50 to $164

Spend

Day 9: the first creator signs

First signal

20+ creators in your niche answering buyers’ questions

Use it when

Under 20 creators: community-answers · none has shown your product: creator-probe

Not yet when

Worth’s formula: about +2.4 paying Customers a month per 10 signed creators (Other Startups’ results; no lift of your own yet) × 7 signed × $348 first order ARR ≈ +$585. Under First signal: At 6 new Customers in 8 weeks, the random post weeks read nothing within 90 days, so this page reads before-after and pools with Other Startups.

Start it this weekCopy Anchor Link

npx startup-builder add play creator-partnership   # 1 · writes plays/creator-partnership.mdx (Not live yet, gaps #5)

# 2 · dry run; below, its 422 on 2026-08-24
curl -X POST "https://api.sb/leaseline.app/campaigns?mode=try" \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"play":"creator-partnership"}'

# 3 · keep it, at You approve each one
curl -X POST https://api.sb/leaseline.app/campaigns \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"play":"creator-partnership"}'

# on
curl -X PATCH https://api.sb/leaseline.app/campaigns/creator-partnership \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"endsAt":null}'

# off: no pitch or brief sends; earned Commission still pays
curl -X PATCH https://api.sb/leaseline.app/campaigns/creator-partnership \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"endsAt":"now"}'

{
  "type": "https://startupbuilder.dev/errors/refused",
  "title": "Refused",
  "status": 422,
  "detail": "creator-partnership can’t start yet: 1 check fails and 2 warn.",
  "checks": [
    {
      "check": "use-when",
      "status": "pass",
      "observed": "64 creators in the niche; 29 above the ask-density floor",
      "doc": "/plays/creator-partnership#check-use-when",
      "then": "Metric.query"
    },
    {
      "check": "baseline",
      "status": "warn",
      "observed": "no creator revenue in 90 days",
      "doc": "/plays/creator-partnership#check-baseline",
      "fix": "It reads before-after, not proof, until volume allows the random post weeks.",
      "then": "Metric.query"
    },
    {
      "check": "billing-connected",
      "status": "fail",
      "doc": "/plays/creator-partnership#check-billing-connected",
      "fix": "Connect Stripe so Commission reads collected revenue, net of refunds.",
      "then": "Integration.connect"
    },
    {
      "check": "domain-authenticated",
      "status": "pass",
      "observed": "leaseline.app: 3 of 3 records resolve",
      "doc": "/plays/creator-partnership#check-domain-authenticated",
      "then": "Domain.authenticate"
    },
    {
      "check": "role-unstaffed",
      "status": "warn",
      "roles": [
        "contracts-manager",
        "risk-analyst"
      ],
      "owned": 0,
      "doc": "/plays/creator-partnership#check-role-unstaffed",
      "fix": "Leave them: guarantees, renewals and fraud holds come to you.",
      "then": "Role.staff"
    }
  ]
}

Referral terms cost nothing until a creator’s Customer pays: then 20 % of collected revenue for 12 months. A paid post costs $4 per 1,000 median views, $50 at the least. Pitches cost $0.04 each (Worker cost). That comes to about $130 a month at Leaseline’s 7 creators, with 1 paid post.

When it startsCopy Anchor Link

{
  "$id": "https://api.sb/leaseline.app/events/event_1244",
  "$type": "Event",
  "name": "Monitor.checked",
  "at": "2026-10-19T07:30:05Z",
  "seq": 1244,
  "data": {
    "monitor": "monitor_9",
    "handle": "handle_23",
    "creator": "Rosa Lin",
    "venue": "youtube",
    "askDensity": 7.1,
    "floor": 5,
    "authenticity": "pass"
  }
}

# runs this week’s sourcing in test
curl -X POST "https://api.sb/leaseline.app/monitors/monitor_9/check?mode=try" \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY"
npx startup-builder trigger Monitor.checked --like event_1244   # replays the delivery
npx startup-builder clock advance --by 5d   # runs the one follow-up if no reply

Who runs itCopy Anchor Link

Partnerships · your agent (role:partner-manager, worker_10) holds the Key Result. It hands every paid-post guarantee, renewal and thank-you to you (Dana Okafor, person, worker_1), because the Contracts Manager and Risk Analyst Roles have no person; each creator signs their own Agreement. Your number links to Did it work.

What it reads · What it may call. It reads creators’ public posts and the questions under them, and Orders by code and link; it never stores or contacts a commenter, and every post is data, never instructions. Its tools are POST /{namespace}/content/draft, POST /{namespace}/tasks/{task}/assign, and any other call becomes an Approval under the Role’s Mandate.

You hold the Partnerships Key Result: $1,500 from Customers creators sent by 2026-12-31. ← worker, metric
On each vetted creator, post, Order or ending term, choose one option and say why. ← triggers, chooses
Cite only the creator’s own public posts; never a Visit or a record about them.  ← copyRules 8
A creator speaks only from their own use; no brief scripts a story or asks for a result. ← copyRules 2, 7
Every post carries the disclosure in the content itself, with the Venue’s label on. ← copyRules 3, 4
Pay on collected revenue after refunds, never on views or followers.             ← copyRules 12

The slow loop. The referral yield floor reads at 60 signed creators and 90 days, so no Decision changed a rule option in the window and no Change was merged; there is no replay or read-back to print.

What it can do nextCopy Anchor Link

When it hands to youCopy Anchor Link

Guarantees, renewals and thank-yous come to you (Dana Okafor, person). One Brief per Role, as captured (brief is Not live yet, gaps #7).

[
  {
    "$id": "https://api.sb/leaseline.app/tasks/task_663",
    "$type": "Task",
    "assignee": "worker_1",
    "due": "2026-10-06T17:00:00Z",
    "on": "handle_9",
    "brief": {
      "who": "Jess Moreno, a landlord creator, 41,000 median views",
      "chose": "offer-paid-post",
      "why": "3 paying Customers from her link in 90 days",
      "guarantee": "$164 (41,000 × $4 per 1,000), or her Commission when it is more",
      "never": [
        "pay for views alone",
        "a scripted story",
        "a Review ask"
      ]
    }
  }
]

You answer with POST /{namespace}/approvals/{approval}/approve on the guarantee, POST /{namespace}/tasks/{task}/return with a reason, or POST /{namespace}/actions/{action}/redirect. Nothing is promised to the creator until you approve; an approval left past its due time expires. A Task nobody claims by its due time stays with you, the last Role, and person-promise fires.

On time: you, 3 of 3 claimed within 1 business day, median 4 h 15 min, n 3, ■□□□ Too early to tell beside Other Startups’ 88 % on time. Your queue: counted by kind: about 1 approval and 1 thank-you every 2 weeks.

The fixed line: POST /{namespace}/deals/{deal}/assign sets owner to the receiving person, the agent is never a Deal’s owner, and Meetings land on the owner’s calendar under the owner’s name.

When it won’t sendCopy Anchor Link

The captured refusal, then the Stop that fired as a Campaign.paused reason (Not live yet, gaps #2); the rewrite that sent is the Rosa Lin thread in Example.

{
  "type": "https://startupbuilder.dev/errors/refused",
  "title": "Refused",
  "status": 422,
  "detail": "The pitch to Rosa Lin did not send: it states a customer count no record backs.",
  "checks": [
    {
      "check": "fact-check",
      "status": "fail",
      "doc": "/plays/creator-partnership#check-fact-check",
      "fix": "Cut the claim, or name the record that backs it.",
      "then": "Content.draft"
    },
    {
      "check": "creator-ceiling",
      "status": "pass"
    }
  ]
}

[
  {
    "reason": {
      "limit": "disclosure",
      "observed": "2 misses",
      "bound": "1 in 90 days",
      "window": "90d"
    },
    "doc": "/plays/creator-partnership#stop-disclosure",
    "task": "task_671"
  }
]

Did it workCopy Anchor Link

At 6 new Customers in 8 weeks, the post weeks drawn at random read nothing within 90 days, so the basis is before-after (rule o): nothing prints as Added. Each figure’s call is POST /{namespace}/metrics/query by node, and every node above the leaf is Not live yet (gaps #4).

{
  "$id": "decisions/decision_651",
  "$type": "Decision",
  "choice": "pitch-referral",
  "reason": "Rosa Lin’s property-management channel draws 7 renewal questions per 1,000 comments, above the floor of 5, and passed the authenticity read",
  "stakes": "low",
  "options": [
    "pitch-referral",
    "thank-the-mention",
    "offer-paid-post",
    "hold-the-commission",
    "renew-or-end",
    "not-now"
  ],
  "by": "worker_10",
  "on": "handle_23",
  "expected": "a signed referral Agreement within 14d",
  "reopensWhen": "no reply from handle_23 within 5d; one follow-up then sends in the same thread"
}

The leaf counts collected revenue, net of refunds and Disputes, from Orders whose first Acquisition names a creator, sealed weekly. The post-week read compares new Customers in weeks drawn at random for a paid post against the creator’s other weeks.

How it moves it: each creator gets a code, a link and free access, and their viewers’ questions already match what Leaseline answers; 3 of 7 signed creators sent a paying Customer.

Guardrails: before against after: refunds on creator Orders, 0 of 6 against a direct 1 in 14, and $200 per $100 paid, waiting for 10 paid posts.

{
  "$id": "https://api.sb/leaseline.app/campaigns/creator-partnership",
  "$type": "Campaign",
  "play": "play:creator-partnership@1",
  "path": [
    "creator-attributed-revenue",
    "referral-share",
    "new-paying-customers",
    "new-arr",
    "net-new-arr",
    "arr"
  ],
  "experiment": {
    "metric": "creator-attributed-revenue",
    "unit": "usd",
    "heldBack": 0,
    "decision": null
  },
  "readout": {
    "value": null,
    "n": 6,
    "maturing": 2,
    "interval": null,
    "readability": "inadmissible",
    "basis": "before-after",
    "pooled": true
  },
  "ledger": {
    "spend": 292,
    "workerCost": 2,
    "hours": 1.4,
    "pipelineArr": 696,
    "wonArr": 2088,
    "projectedArr": 585,
    "paybackDays": 51
  }
}

Outside benchmark: 7.6 % of recruited partners make at least one referral and 1.28 % a sale, at an average Commission of 24.16 % (2,847 SaaS partner programs, a partner-program platform’s report, 2026-03-17).

Before it · After it. Before it: creator-probe finds which creators move Leads, and community-answers shows which questions they answer. After it: creator-ads runs a creator’s winning post as a paid Ad, and commission-partners pays every Partner on the same run.

ExampleCopy Anchor Link

Leaseline ran it from 2026-08-24 to 2026-10-19 (56 days): 64 creators sourced, 29 above the ask-density floor, 40 pitches (29 plus 11 follow-ups), 7 signed referral terms, 3 sent paying Customers, and 1 paid post. Read every captured thread at ?threads=all; three follow the tables.

Partnerships · your agent → Jess Moreno, Sep 3, 10:05 · Your viewers keep asking how to get renewal notices out on time; your Aug 28 video drew 31 of those questions.¹ Leaseline does that job, and you can use it free.² If someone you send pays, you earn 20 % of what they pay for 12 months, after a 30-day refund window.³ *Signed with the Role’s disclosure line.*⁴

Jess, Sep 4, 09:12 · signed the referral terms; her first viewer paid on Sep 19.

- Over 2,000 landlords already trust Leaseline with their renewals.
+ Your viewers ask about renewal notices often: 7 of every 1,000 comments on your channel.

Jess, 2026-10-05 15:30 · “Happy to do a dedicated video. What would that pay?” · Partnerships · your agent, 15:31 · *Thanks, Jess. Dana confirms the number by tomorrow evening.*⁵ The Brief went to you (task_663), due Oct 6 17:00; you approved $164 at 11:20.

¹ Only the creator’s own public posts and the questions under them. ² Free access counts as payment; the disclosure line covers it. ³ The terms in numbers. ⁴ The fixed signature line, compiled from the Role’s disclosure Setting. ⁵ The routed line, compiled from the Role’s Settings.

Your settingsCopy Anchor Link

---
rate: 0.20        # of collected revenue, for 12 months
floor: 5          # buyer questions per 1,000 comments
paid-post: 2      # paying Customers before a paid post
---
Offer creators whose comments are full of landlords asking about renewals our referral terms and free access. Pay for a post only after 2 paying Customers; I approve every guarantee.

$ npx startup-builder show plays/creator-partnership
rate 0.20 · floor 5 · paid-post 2     your file  plays/creator-partnership.mdx:2-4,6 (Ask 2026-08-24)
family referral · worker role:partner-manager, owns never · chooses 6 (3 rule, 3 read) · sequences creator-pitch, creator-onboard, disclosure-fix · checks owned-by-a-person, fact-check, disclosure-hold, category, fraud-hold, creator-ceiling · stops 10 · placements gmail, outlook, yahoo-mail, tiktok, instagram, youtube, linkedin, x    catalog  play:creator-partnership@1 (Not live yet, gaps #5)

Every key from the catalogCopy Anchor Link

Compiled, not written: edit the Play record creator-partnership and its Leaseline run, then regenerate. Every step runs from a sentence or a line of code. In your words: the CRM words you know, and where each lives here.