Directory listings

npx startup-builder add play directory-listings   # 1 · writes plays/directory-listings.mdx (Not live yet, gaps #5)

# 2 · dry run; below, its 422 on 2026-08-24
curl -X POST "https://api.sb/leaseline.app/campaigns?mode=try" \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"play":"directory-listings"}'

# 3 · keep it, at You approve each one
curl -X POST https://api.sb/leaseline.app/campaigns \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"play":"directory-listings"}'

# on
curl -X PATCH https://api.sb/leaseline.app/campaigns/directory-listings \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"endsAt":null}'

# off: no push; live listings stay as they are
curl -X PATCH https://api.sb/leaseline.app/campaigns/directory-listings \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"endsAt":"now"}'

{
  "$id": "https://api.sb/leaseline.app/events/event_1460",
  "$type": "Event",
  "name": "Monitor.checked",
  "at": "2026-10-19T06:00:12Z",
  "seq": 1460,
  "data": {
    "monitor": "monitor_9",
    "listing": {
      "$id": "https://api.sb/leaseline.app/listings/listing_4",
      "venue": "capterra",
      "field": "price",
      "shows": "$19 a month",
      "records": "$29 a month",
      "since": "2026-07-01"
    }
  }
}

npx startup-builder trigger Monitor.checked --like event_1460   # replays the delivery
npx startup-builder clock advance --by 7d   # then runs the next weekly check
npx startup-builder listen Monitor.checked --forward-to http://localhost:3000/hook

You hold the Content Lead Key Result: 12 listing signups a month by 2026-12-31.  ← worker, metric
On each check, record change, new place or Review, choose one option and say why. ← triggers, chooses
Fill every field from a sourced record; a field with no source stays blank.      ← copyRules 1; sendGates Blank over guess
No rank, superlative or rival’s name appears on any listing.                     ← copyRules 2, 3
Ask for Reviews only when the ask covers every eligible Customer; suggest no text or rating. ← copyRules 7; sendGates Review ask audit
Program terms and Review replies go to Dana.                                     ← your file, line 4

npx startup-builder eval --scenario directory-listings-11 --agent "claude -p" --seat content-lead   # seated: 44 of 44 fields sourced, drift fixed in 0.4 days, 0 Checks failed sent · yours: 43 of 44, 1 failed `blank-over-guess` → You approve each one

[
  {
    "$id": "https://api.sb/leaseline.app/tasks/task_563",
    "$type": "Task",
    "assignee": "worker_1",
    "due": "2026-10-09T16:00:00Z",
    "on": "review_12",
    "brief": {
      "who": "a G2 reviewer, a 30-unit property manager",
      "said": "Setup took a week.",
      "chose": "reply-to-a-review",
      "why": "a reply speaks in your name",
      "draft": "Thanks for the honest Review. Setup now imports units from a spreadsheet in one step; if you want, Dana can walk you through it.",
      "never": [
        "a suggested rating",
        "an offer in exchange for an edit"
      ]
    }
  },
  {
    "$id": "https://api.sb/leaseline.app/approvals/approval_67",
    "$type": "Approval",
    "verdict": null,
    "deadline": "2026-10-24T17:00:00Z",
    "draft": "Perk portal application: first month free on Leaseline Pro, 50 codes",
    "route": "apply-to-a-program",
    "checks": [
      {
        "check": "binding-terms",
        "status": "held"
      },
      {
        "check": "claims-resolve",
        "status": "pass"
      }
    ]
  }
]

[
  {
    "reason": {
      "limit": "policy-rejection",
      "observed": "3 rejections on one directory",
      "bound": "3",
      "window": "30d"
    },
    "doc": "/plays/directory-listings#stop-policy-rejection",
    "task": "task_559"
  }
]

{
  "$id": "https://api.sb/leaseline.app/campaigns/directory-listings",
  "$type": "Campaign",
  "play": "play:directory-listings@1",
  "path": [
    "listing-signups",
    "new-leads",
    "new-arr",
    "net-new-arr",
    "arr"
  ],
  "experiment": {
    "metric": "listing-signups",
    "unit": "count",
    "heldBack": 0,
    "decision": null
  },
  "readout": {
    "value": null,
    "n": 15,
    "maturing": 5,
    "interval": null,
    "readability": "inadmissible",
    "basis": "before-after",
    "pooled": true
  },
  "ledger": {
    "spend": 0,
    "workerCost": 3,
    "hours": 2.3,
    "openArr": 1735,
    "wonArr": 1388,
    "projectedArr": 520,
    "paybackDays": 1
  }
}

- The #1 lease renewal app for small property managers.
+ Leaseline sends every renewal notice 60 days out, per owner, for property managers with 10 to 500 units.

---
holdout: 0        # a listing can’t be held back from a buyer; it reads before-after
---
List Leaseline wherever small property managers compare software, from our records only. Program applications and Review replies come to Dana.

$ npx startup-builder show plays/directory-listings
holdout 0 · applications and replies to Dana     your file  plays/directory-listings.mdx:2,4 (Ask 2026-08-24)
family demand · process launches · worker role:content-lead, owns never · chooses 6 (3 rule, 3 read) · sequences publisher-correction, program-status-check · checks owned-by-a-person, keep-first, customer-ask-cap, claims-resolve, blank-over-guess, review-ask-audit, binding-terms · stops 8 · placements g2, capterra, trustpilot, google-business-profile, yelp, github    catalog  play:directory-listings@1 (Not live yet, gaps #5)