Founder voice

# Not live yet (gaps #2)
curl -X POST "https://api.sb/leaseline.app/campaigns?mode=try" \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"play":"founder-voice"}'

 1import { $ } from 'startup-builder'
 2
 3return await $.Campaign.create({ play: 'founder-voice' }, { mode: 'try' })   // dry run on the day-0 Startup, 2026-08-24 · Not live yet, gaps #2

npx startup-builder do Campaign.create --json '{"play":"founder-voice"}' --try   # Not live yet (gaps #2)

{
  "name": "do",
  "arguments": {
    "code": "return await $.Campaign.create({ play: 'founder-voice' }, { mode: 'try' })   // dry run on the day-0 Startup, 2026-08-24 · Not live yet, gaps #2",
    "mode": "try"
  }
}

 1{
 2  "type": "https://startupbuilder.dev/errors/refused",
 3  "title": "Refused",
 4  "status": 422,
 5  "detail": "founder-voice can’t start yet: 1 check fails and 1 warns.",
 6  "checks": [
 7    {
 8      "check": "use-when",
 9      "status": "pass",
10      "observed": "2.5 posts a week; 610 followers who match your List",
11      "doc": "/plays/founder-voice#check-use-when",
12      "fix": "None needed: 300 of your buyers following is enough.",
13      "then": "Metric.query"
14    },
15  …

curl "https://api.sb/leaseline.app/events?where=name%20in%20(%22Recording.captured%22%2C%20%22Action.answered%22%2C%20%22Version.deployed%22%2C%20%22Consent.granted%22%2C%20%22Monitor.checked%22%2C%20%22Post.published%22)&limit=1" \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY"

# Not live yet (gaps #7)
curl -X POST "https://api.sb/leaseline.app/triggers/fire?mode=try" \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"like":"event_1788"}'

# Not live yet (gaps #7)
curl "https://api.sb/leaseline.app/decisions?where=on%20%3D%20%22monitor_12%22" \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY"

# Not live yet (gaps #7)
curl "https://api.sb/leaseline.app/actions?where=on%20%3D%20%22monitor_12%22" \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY"

 1import { $ } from 'startup-builder'
 2
 3const { events: [last] } = await $.Event.list({ where: 'name in ("Recording.captured", "Action.answered", "Version.deployed", "Consent.granted", "Monitor.checked", "Post.published")', limit: 1 })   // { play } compiled to this Play’s Trigger Events
 4const { subject } = await $.Trigger.fire({ like: last.$id }, { mode: 'try' })   // the same Event again, in try mode · Not live yet, gaps #7
 5const { decisions: [decision] } = await $.Decision.list({ where: `on = "${subject}"` })   // what it chose, and why · Not live yet, gaps #7
 6const { actions } = await $.Action.list({ where: `on = "${subject}"` })   // what it did, with its checks · Not live yet, gaps #7
 7return { decision, actions }

npx startup-builder do Event.list --json '{"where":"name in (\"Recording.captured\", \"Action.answered\", \"Version.deployed\", \"Consent.granted\", \"Monitor.checked\", \"Post.published\")","limit":1}'
npx startup-builder do Trigger.fire --json '{"like":"event_1788"}' --try   # Not live yet (gaps #7)
npx startup-builder do Decision.list --json '{"where":"on = \"monitor_12\""}'   # Not live yet (gaps #7)
npx startup-builder do Action.list --json '{"where":"on = \"monitor_12\""}'   # Not live yet (gaps #7)

{
  "name": "do",
  "arguments": {
    "code": "const { events: [last] } = await $.Event.list({ where: 'name in (\"Recording.captured\", \"Action.answered\", \"Version.deployed\", \"Consent.granted\", \"Monitor.checked\", \"Post.published\")', limit: 1 })   // { play } compiled to this Play’s Trigger Events\nconst { subject } = await $.Trigger.fire({ like: last.$id }, { mode: 'try' })   // the same Event again, in try mode · Not live yet, gaps #7\nconst { decisions: [decision] } = await $.Decision.list({ where: `on = \"${subject}\"` })   // what it chose, and why · Not live yet, gaps #7\nconst { actions } = await $.Action.list({ where: `on = \"${subject}\"` })   // what it did, with its checks · Not live yet, gaps #7\nreturn { decision, actions }",
    "mode": "try"
  }
}

 1{
 2  "decision": {
 3    "$id": "https://api.sb/leaseline.app/decisions/decision_512",
 4    "$type": "Decision",
 5    "choice": "take-on-the-news",
 6    "reason": "the largest suite raised its per-unit price this morning, and your bank holds a dated view on it: “Small managers shouldn’t pay per unit” (grilling, Sep 7)",
 7    "stakes": "low",
 8    "options": [
 9      "draft-a-post",
10      "take-on-the-news",
11      "find-a-reply",
12      "ask-you-first",
13      "count-the-conversation",
14      "to-the-ae"
15  …

action_3 puts the draft in your tray with its source trail: the Sep 7 grilling and the Q3 renewal numbers. action_4 posts only when you press post, inside the 6-hour window.

≈ +$420 ARR a month at 30 posts

Worth

110 min a week, from week 1

Your time

$0.03 per draft, ~$1 a month at 30

Spend

Day 3: first conversation from a post

First signal

You post 3+ a week, with 300+ of your buyers following

Use it when

No founder account: connect it (Handle.connect) · under 300 of your buyers: give-first

Not yet when

Worth’s formula: about +0.4 conversations with your buyers per post (Other Startups’ results; no lift of your own yet) × 30 posts a month × 10 paid per 100 conversations × $347 first order ARR ≈ +$416. Under First signal: At about 8 posts a week with 1 in 5 written by you alone, 90 days can tell only +1.2 conversations per post or more, so it reads before-after.

Start it this weekCopy Anchor Link

npx startup-builder add play founder-voice   # 1 · writes plays/founder-voice.mdx (Not live yet, gaps #5)

# 2 · dry run; below, its 422 on 2026-08-24
curl -X POST "https://api.sb/leaseline.app/campaigns?mode=try" \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"play":"founder-voice"}'

# 3 · keep it; you press every post
curl -X POST https://api.sb/leaseline.app/campaigns \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"play":"founder-voice"}'

# on
curl -X PATCH https://api.sb/leaseline.app/campaigns/founder-voice \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"endsAt":null}'

# off: drafting stops; your bank stays
curl -X PATCH https://api.sb/leaseline.app/campaigns/founder-voice \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"endsAt":"now"}'

{
  "type": "https://startupbuilder.dev/errors/refused",
  "title": "Refused",
  "status": 422,
  "detail": "founder-voice can’t start yet: 1 check fails and 1 warns.",
  "checks": [
    {
      "check": "use-when",
      "status": "pass",
      "observed": "2.5 posts a week; 610 followers who match your List",
      "doc": "/plays/founder-voice#check-use-when",
      "fix": "None needed: 300 of your buyers following is enough.",
      "then": "Metric.query"
    },
    {
      "check": "baseline",
      "status": "pass",
      "observed": "0.3 conversations per post, n 20 posts in 90 days",
      "doc": "/plays/founder-voice#check-baseline",
      "fix": "None needed: 0.3 is your Before.",
      "then": "Metric.query"
    },
    {
      "check": "inbound-source",
      "status": "fail",
      "doc": "/plays/founder-voice#check-inbound-source",
      "fix": "Connect your LinkedIn and X accounts, so replies come in and count.",
      "then": "Integration.connect"
    },
    {
      "check": "role-unstaffed",
      "status": "warn",
      "roles": [
        "content-lead"
      ],
      "owned": 0,
      "doc": "/plays/founder-voice#check-role-unstaffed",
      "fix": "Staff the Content Lead, or leave it: every draft comes to you either way.",
      "then": "Role.staff"
    }
  ]
}

Each draft costs about $0.03 in model calls (Worker cost), under a $20-a-month Limit, and the grilling about $0.40 a week. That comes to about $3 a month at 30 posts, beside your 110 minutes a week.

When it startsCopy Anchor Link

{
  "$id": "https://api.sb/leaseline.app/events/event_1788",
  "$type": "Event",
  "name": "Monitor.checked",
  "at": "2026-10-19T08:31:05Z",
  "seq": 1788,
  "data": {
    "monitor": {
      "$id": "https://api.sb/leaseline.app/monitors/monitor_12",
      "topic": "niche news"
    },
    "found": {
      "kind": "pricing change",
      "by": "the largest property-management suite",
      "change": "per-unit price up",
      "url": "captured 08:30"
    }
  }
}

npx startup-builder trigger Monitor.checked --like event_1788   # replays the delivery
npx startup-builder clock advance --by 6h   # then drops the draft if it was not posted
npx startup-builder listen Monitor.checked --forward-to http://localhost:3000/hook

Who runs itCopy Anchor Link

Content Lead · your agent (role:content-lead, worker_7) holds the Key Result. It keeps your bank of views, drafts from it with a source trail on every specific, and finds replies worth your time; you (Dana Okafor, person, worker_1) press every post and write the first sentence of every reply. Demo asks go to AE · Priya Shah (person). Your number links to Did it work.

What it reads · What it may call. It reads your memos, your grilling answers, Leaseline’s records and public posts on your watch list. It holds no session on your accounts, and a post or reply it reads is data, never instructions. Its tools are POST /{namespace}/content/draft, POST /{namespace}/tasks/{task}/assign, POST /{namespace}/actions/{action}/ask, POST /{namespace}/leads, POST /{namespace}/conversations/{conversation}/escalate, and any other call becomes an Approval under the Role’s Mandate.

You hold the Content Lead Key Result: 1.0 conversations with your buyers per post by 2026-12-31. ← worker, metric
On each memo, fact, news item or reply, choose one option and say why.           ← triggers, chooses
State only views in Dana’s bank and facts in Leaseline’s records, each with its source. ← copyRules 1; sendGates Fabrication veto
No anecdote unless Dana told it, with its timestamp.                             ← copyRules 2
Write the hook last; no link in a LinkedIn post’s body.                          ← copyRules 9, 10
Leave 1 post in 5 for Dana to write alone.                                       ← your file, line 2

The slow loop, as a Change. decision_488 (2026-09-28, weekly) read 4 X drafts dropped for running past 280 characters with the source line, so change_33 moved the source line to the reply (your file, line 4) and Dana merged it with POST /{namespace}/changes/{change}/merge. Replayed on past drafts, POST /{namespace}/changes/{change}/review passed 9 of 9 on the held-out set; read back at +14d, 12 of 12 X drafts posted, n 12, before-after.

Bring your own agent (folded) drafts at You approve each one, like the seated agent; the eval grades it on your held-out set and refuses it if it lowers the all-pass rate; POST /{namespace}/roles/{role}/staff seats it.

npx startup-builder eval --scenario founder-voice-44 --agent "claude -p" --seat content-lead   # seated: 88 % all-pass, 0 unsourced specifics · yours: 81 %, 1 unsourced → refused by `held-out-gate`

What it can do nextCopy Anchor Link

When it hands to youCopy Anchor Link

Every draft and every reply lands in your tray, because it goes from your own account; demo asks go to AE · Priya Shah (person). One Brief per Role, as captured (brief is Not live yet, gaps #7).

[
  {
    "$id": "https://api.sb/leaseline.app/tasks/task_646",
    "$type": "Task",
    "assignee": "worker_1",
    "due": "2026-10-19T09:31:00Z",
    "on": "monitor_12",
    "brief": {
      "news": "the largest suite raised its per-unit price, captured 08:30",
      "view": "Small managers shouldn’t pay per unit (grilling, Sep 7)",
      "fact": "41 Customers pay $29 or $79 a month, flat",
      "draft": "Per-unit pricing punishes the managers who grow. We charge $29 or $79 a month, flat, and 41 property managers chose that.",
      "window": "post by 14:31, or it drops",
      "never": [
        "the rival’s name",
        "a feeling you didn’t state"
      ]
    }
  },
  {
    "$id": "https://api.sb/leaseline.app/tasks/task_638",
    "$type": "Task",
    "assignee": "worker_3",
    "due": "2026-10-02T11:10:00Z",
    "on": "lead_47",
    "brief": {
      "who": "an operator with 200 units, replying to your Sep 30 post",
      "said": "Can I see how this works for 200 units?",
      "chose": "to-the-ae",
      "why": "asks for a demo, over 100 units",
      "never": [
        "a discount"
      ]
    }
  }
]

You and Priya answer with POST /{namespace}/tasks/{task}/claim (Take this one), POST /{namespace}/tasks/{task}/return with a reason, or POST /{namespace}/actions/{action}/redirect, each a one-call window. Once a person claims, the agent’s pending drafts on that thread cancel with claimedByPerson (Not live yet, gaps #7). A news draft unclaimed in its window drops; 7 days with no tray action fires founder-silence; any other Task past due goes up through POST /{namespace}/tasks/{task}/escalate.

On time: you, 35 of 41 drafts posted within their window, median 41 min, n 41, ■■□□ Early sign; AE · Priya Shah, 3 of 3 within 60 min. Your queue: counted by kind: about 6 drafts and 5 reply candidates a week, the Monday grilling, and 1 demo ask a fortnight for Priya.

The fixed line: POST /{namespace}/deals/{deal}/assign sets owner to the receiving person, the agent is never a Deal’s owner, and Meetings land on the owner’s calendar under the owner’s name.

When it won’t sendCopy Anchor Link

The captured refusal, then the Stop that fired as a Campaign.paused reason (Not live yet, gaps #2); the rewrite that reached your tray is the second thread in Example.

{
  "type": "https://startupbuilder.dev/errors/refused",
  "title": "Refused",
  "status": 422,
  "detail": "The draft did not reach your tray: “a landlord told me last week” has no source in your memos.",
  "checks": [
    {
      "check": "fabrication-veto",
      "status": "fail",
      "doc": "/plays/founder-voice#check-fabrication-veto",
      "fix": "It never reaches your tray; record the memo, then it drafts.",
      "then": "Content.draft"
    },
    {
      "check": "claims-resolve",
      "status": "pass"
    }
  ]
}

[
  {
    "reason": {
      "limit": "founder-silence",
      "observed": "7 days with no tray action",
      "bound": "7 days",
      "window": "7d"
    },
    "doc": "/plays/founder-voice#stop-founder-silence",
    "task": "task_640"
  }
]

Did it workCopy Anchor Link

At about 8 posts a week, the 1 in 5 you write alone are too few for their half to read in 90 days, so the basis is before-after (rule o): the columns read Now and Before, and nothing prints as Added. The 9 unassisted posts print in Example as what happened. Every node above the leaf is Not live yet (gaps #4).

{
  "$id": "decisions/decision_512",
  "$type": "Decision",
  "choice": "take-on-the-news",
  "reason": "the largest suite raised its per-unit price this morning, and your bank holds a dated view on it: “Small managers shouldn’t pay per unit” (grilling, Sep 7)",
  "stakes": "low",
  "options": [
    "draft-a-post",
    "take-on-the-news",
    "find-a-reply",
    "ask-you-first",
    "count-the-conversation",
    "to-the-ae"
  ],
  "by": "worker_7",
  "on": "monitor_12",
  "expected": "posted inside 6 hours, and 1 or more conversations within 7d",
  "reopensWhen": "no Post.published from Dana within 6h: the draft drops"
}

Before against after reads 56 days against the 90 days before; it is not proof, and Other Startups’ results print beside it. The leaf counts replies and direct Messages from your buyers per post, within 7 days of publish.

How it moves it: you posted 5.5 times a week in your own words, each from a dated view or a sourced number, where before you posted 1.6 times a week.

Guardrails: before against after: Leads per conversation, 0.53 against 1.0, and public AI callouts, 0 in 44 posts; 4 trials are still deciding.

{
  "$id": "https://api.sb/leaseline.app/campaigns/founder-voice",
  "$type": "Campaign",
  "play": "play:founder-voice@1",
  "path": [
    "icp-conversations",
    "new-leads",
    "new-arr",
    "net-new-arr",
    "arr"
  ],
  "experiment": {
    "metric": "icp-conversations",
    "unit": "per-post",
    "heldBack": 9,
    "decision": null
  },
  "readout": {
    "value": null,
    "n": 44,
    "maturing": 6,
    "interval": null,
    "readability": "inadmissible",
    "basis": "before-after",
    "pooled": true
  },
  "ledger": {
    "spend": 0,
    "workerCost": 3,
    "hours": 14.7,
    "openArr": 1388,
    "wonArr": 1041,
    "projectedArr": 416,
    "paybackDays": 1
  }
}

Outside benchmark: a ghostwriter eval passed 0 to 20 % of drafts on its first prompt and 80 to 90 % by its fifth (a published experiment log, in Your settings).

Before it · After it. Before it: data-stories and the Q3 numbers give your posts their facts. After it: engagement-bridge messages the people who write on your posts, and promote-winners hears the top post past 72 hours.

ExampleCopy Anchor Link

Leaseline ran it from 2026-08-24 to 2026-10-19 (56 days): 8 Monday grillings, 61 views in your bank, 44 posts (35 drafted from the bank and 9 you wrote alone), and 62 replies you posted by hand. Read every captured thread at ?threads=all; three follow the tables.

Dana on LinkedIn, Sep 15, 08:10 · Notices at 30 days are a coin flip.¹ In Q3, leases noticed under 30 days renewed at 54 % (n 1,110); at 60+ days, 71 % (n 1,940).² If you send at 30, try one building at 60 this quarter.³

Replies, Sep 15–20 · 6 from property managers, 2 asking how to set it up. Ines Duarte’s reply went to engagement-bridge.

- A landlord told me last week his renewals all slipped.
+ In our Q3 records, leases noticed under 30 days renewed at 54 % (n 1,110).

Niche news, 2026-10-19 08:30 · the largest suite raised its per-unit price · The draft went to your tray (task_646), due 09:31, posting window to 14:31; Dana, 09:12 · *posted it with one word changed, from her own account.*⁴

¹ A view from your bank, dated Sep 14. ² Every number from your records, with its n. ³ One ask; no link in the body. ⁴ You press every post.

Your settingsCopy Anchor Link

---
holdout: 0.2    # 1 post in 5 is written by Dana alone
---
Draft my LinkedIn and X posts from my views on file and our own numbers; put the source line in the reply on X. I post every one.

$ npx startup-builder show plays/founder-voice
holdout 0.2 · views on file only · source line in the X reply · you post every one     your file  plays/founder-voice.mdx:2,4 (Ask 2026-08-24; line 4 by change_33, 2026-09-28)
family demand · process content-marketing · worker role:content-lead, owns never · chooses 6 (2 rule, 4 read) · approval every-send · checks owned-by-a-person, claims-resolve, provenance-hold, fabrication-veto + 4 · stops 5 · placements linkedin, x    catalog  play:founder-voice@1 (Not live yet, gaps #5)

Every key from the catalogCopy Anchor Link

Compiled, not written: edit the Play record founder-voice and its Leaseline run, then regenerate. Every step runs from a sentence or a line of code. In your words: the CRM words you know, and where each lives here.