Archive repurposing

# Not live yet (gaps #2)
curl -X POST "https://api.sb/leaseline.app/campaigns?mode=try" \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"play":"archive-repurposing"}'

 1import { $ } from 'startup-builder'
 2
 3return await $.Campaign.create({ play: 'archive-repurposing' }, { mode: 'try' })   // dry run on the day-0 Startup, 2026-08-24 · Not live yet, gaps #2

npx startup-builder do Campaign.create --json '{"play":"archive-repurposing"}' --try   # Not live yet (gaps #2)

{
  "name": "do",
  "arguments": {
    "code": "return await $.Campaign.create({ play: 'archive-repurposing' }, { mode: 'try' })   // dry run on the day-0 Startup, 2026-08-24 · Not live yet, gaps #2",
    "mode": "try"
  }
}

 1{
 2  "type": "https://startupbuilder.dev/errors/refused",
 3  "title": "Refused",
 4  "status": 422,
 5  "detail": "archive-repurposing can’t start yet: 1 check fails and 1 warns.",
 6  "checks": [
 7    {
 8      "check": "use-when",
 9      "status": "pass",
10      "observed": "14 recordings: 6 webinars, 8 customer calls; 1 new webinar every 2 weeks",
11      "doc": "/plays/archive-repurposing#check-use-when",
12      "then": "Metric.query"
13    },
14    {
15  …

curl "https://api.sb/leaseline.app/events?where=name%20in%20(%22Source.added%22%2C%20%22Visit.recorded%22%2C%20%22Post.published%22%2C%20%22Change.merged%22%2C%20%22Consent.withdrawn%22%2C%20%22Message.received%22)&limit=1" \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY"

# Not live yet (gaps #7)
curl -X POST "https://api.sb/leaseline.app/triggers/fire?mode=try" \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"like":"event_1420"}'

# Not live yet (gaps #7)
curl "https://api.sb/leaseline.app/decisions?where=on%20%3D%20%22source_31%22" \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY"

# Not live yet (gaps #7)
curl "https://api.sb/leaseline.app/actions?where=on%20%3D%20%22source_31%22" \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY"

 1import { $ } from 'startup-builder'
 2
 3const { events: [last] } = await $.Event.list({ where: 'name in ("Source.added", "Visit.recorded", "Post.published", "Change.merged", "Consent.withdrawn", "Message.received")', limit: 1 })   // { play } compiled to this Play’s Trigger Events
 4const { subject } = await $.Trigger.fire({ like: last.$id }, { mode: 'try' })   // the same Event again, in try mode · Not live yet, gaps #7
 5const { decisions: [decision] } = await $.Decision.list({ where: `on = "${subject}"` })   // what it chose, and why · Not live yet, gaps #7
 6const { actions } = await $.Action.list({ where: `on = "${subject}"` })   // what it did, with its checks · Not live yet, gaps #7
 7return { decision, actions }

npx startup-builder do Event.list --json '{"where":"name in (\"Source.added\", \"Visit.recorded\", \"Post.published\", \"Change.merged\", \"Consent.withdrawn\", \"Message.received\")","limit":1}'
npx startup-builder do Trigger.fire --json '{"like":"event_1420"}' --try   # Not live yet (gaps #7)
npx startup-builder do Decision.list --json '{"where":"on = \"source_31\""}'   # Not live yet (gaps #7)
npx startup-builder do Action.list --json '{"where":"on = \"source_31\""}'   # Not live yet (gaps #7)

{
  "name": "do",
  "arguments": {
    "code": "const { events: [last] } = await $.Event.list({ where: 'name in (\"Source.added\", \"Visit.recorded\", \"Post.published\", \"Change.merged\", \"Consent.withdrawn\", \"Message.received\")', limit: 1 })   // { play } compiled to this Play’s Trigger Events\nconst { subject } = await $.Trigger.fire({ like: last.$id }, { mode: 'try' })   // the same Event again, in try mode · Not live yet, gaps #7\nconst { decisions: [decision] } = await $.Decision.list({ where: `on = \"${subject}\"` })   // what it chose, and why · Not live yet, gaps #7\nconst { actions } = await $.Action.list({ where: `on = \"${subject}\"` })   // what it did, with its checks · Not live yet, gaps #7\nreturn { decision, actions }",
    "mode": "try"
  }
}

 1{
 2  "decision": {
 3    "$id": "https://api.sb/leaseline.app/decisions/decision_491",
 4    "$type": "Decision",
 5    "choice": "full-set",
 6    "reason": "the Oct 16 webinar on 60-day notices runs 52 minutes with 13 usable cuts, and you are the only speaker",
 7    "stakes": "low",
 8    "options": [
 9      "full-set",
10      "page-only",
11      "more-like-the-winner",
12      "dub-it",
13      "to-your-editor",
14      "not-now"
15  …

action_3 is the 5 clips, which wait for your edit (You approve each one); action_4 is the 6 quote posts on the company account, sent after a 1-day hold you can stop.

≈ +$390 ARR a month at 6 sources

Worth

1 h week 1, then 90 min a week

Your time

$1.10 per source, ~$7 a month

Spend

Day 9: first contact from a clip’s link

First signal

5+ recordings you own, a new one every 2 weeks

Use it when

Under 5: events-and-webinars · no subscribe Form: owned-newsletter

Not yet when

Worth’s formula: about +2.4 new contacts per source (Other Startups’ results; no lift of your own yet) × 6 sources a month × 0.39 contacts to Leads × 0.20 Leads to paid × $347 first order ARR ≈ +$390. Under First signal: At 1 page-only source a month, one Startup needs about 6 months to fill a held-back half, so your file reads before-after and pools with Other Startups.

Start it this weekCopy Anchor Link

npx startup-builder add play archive-repurposing   # 1 · writes plays/archive-repurposing.mdx (Not live yet, gaps #5)

# 2 · dry run; below, its 422 on the day-0 Startup (clock at 2026-08-24)
curl -X POST "https://api.sb/leaseline.app/campaigns?mode=try" \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"play":"archive-repurposing"}'

# 3 · keep it, at You approve each one
curl -X POST https://api.sb/leaseline.app/campaigns \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"play":"archive-repurposing"}'

# on
curl -X POST https://api.sb/leaseline.app/processes/content-marketing/enable \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY"

# off: no upload, post or dub; published pieces stay
curl -X POST https://api.sb/leaseline.app/processes/content-marketing/pause \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY"

{
  "type": "https://startupbuilder.dev/errors/refused",
  "title": "Refused",
  "status": 422,
  "detail": "archive-repurposing can’t start yet: 1 check fails and 1 warns.",
  "checks": [
    {
      "check": "use-when",
      "status": "pass",
      "observed": "14 recordings: 6 webinars, 8 customer calls; 1 new webinar every 2 weeks",
      "doc": "/plays/archive-repurposing#check-use-when",
      "then": "Metric.query"
    },
    {
      "check": "baseline",
      "status": "warn",
      "observed": "4 new contacts from the replay page in 90 days",
      "doc": "/plays/archive-repurposing#check-baseline",
      "fix": "n 4: it reads before-after, not proof, beside Other Startups’ results.",
      "then": "Metric.query"
    },
    {
      "check": "source-consent",
      "status": "fail",
      "doc": "/plays/archive-repurposing#check-source-consent",
      "fix": "Ask the 8 customer speakers once for their yes; until then only your webinars run.",
      "then": "Consent.create"
    },
    {
      "check": "role-unstaffed",
      "status": "pass",
      "observed": "Content Lead is your agent; edits come to you",
      "doc": "/plays/archive-repurposing#check-role-unstaffed",
      "then": "Role.staff"
    }
  ]
}

Transcription and cutting cost about $0.80 per hour of recording, and each drafted piece $0.02 from your Domain (Worker cost); clips post from your own accounts at no charge. That comes to about $1.10 per source and $7 a month at 6 sources, held by a $40 Limit.

When it startsCopy Anchor Link

{
  "$id": "https://api.sb/leaseline.app/events/event_1420",
  "$type": "Event",
  "name": "Source.added",
  "at": "2026-10-19T10:15:22Z",
  "seq": 1420,
  "data": {
    "source": {
      "$id": "https://api.sb/leaseline.app/sources/source_31",
      "kind": "webinar",
      "title": "60-day renewal notices, per owner",
      "minutes": 52,
      "speakers": [
        "Dana Okafor"
      ]
    },
    "cuts": 13
  }
}

# each delivery is signed with the Watch’s secret
curl -X POST https://api.sb/leaseline.app/watches \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"selector":"Source.added","url":"https://leaseline.app/hooks/sb"}'
npx startup-builder trigger Source.added --like event_1420   # replays the upload
npx startup-builder clock advance --by 1d   # runs the quote posts’ 1-day hold (action_4)

Who runs itCopy Anchor Link

Content Lead · your agent (role:content-lead, worker_7) holds the Key Result. It hands every clip, every cut tagged tax or contract, every speaker other than you and every dub to you (Dana Okafor, person, worker_1), the editor. Your number links to Did it work.

What it reads · What it may call. It reads the transcript, the cuts and your fact records; a quote, caption or post matches its transcript word for word, except at a marked ellipsis, and every claim reads from a fact or a timestamp. Its tools are POST /{namespace}/content/draft, POST /{namespace}/posts/{post}/schedule, POST /{namespace}/videos/draft, POST /{namespace}/pages, POST /{namespace}/sites/{site}/publish, POST /{namespace}/experiments/{experiment}/start, POST /{namespace}/tasks/{task}/assign, and any other call becomes an Approval under the Role’s Mandate.

You hold the Content Lead Key Result: 40 new contacts from the archive by 2026-12-31. ← worker, metric
On each new or backlogged source, choose one option and say why.                 ← triggers, chooses
Quote every speaker word for word; mark every cut with an ellipsis.              ← provenance-hold
Every clip, and every cut about tax or contracts, waits for Dana’s edit.         ← your file, line 4
Never post a piece where its source first aired.                                 ← original-audience

The slow loop, as a Change. decision_458 (2026-10-12, weekly) read clips under 40 seconds bringing 9 of the 14 clip contacts, so change_29 moved the clip length to 20 to 40 seconds and Dana merged it. Replayed on past clips, POST /{namespace}/changes/{change}/review put contacts per clip at 0.61; read back at +7d it is 0.55, n 11 clips, ■□□□ Too early to tell (Example, day 49).

Bring your own agent (folded) starts at You approve each one for every piece, and earns the quote-post rung when it matches the seated agent with 0 changed quotes.

npx startup-builder eval --scenario archive-repurposing-14 --agent "claude -p" --seat content-lead   # seated: 1.6 contacts per source, 0 changed quotes, $1.10 a source · yours: 1.4, 1 changed quote → You approve each one

What it can do nextCopy Anchor Link

When it hands to youCopy Anchor Link

Every clip, every cut about tax or contracts, every other speaker and every dub comes to you, the editor. What lands in your queue, as captured: the Brief, then the Approval (brief, draft, route and checks are Not live yet, gaps #7).

[
  {
    "$id": "https://api.sb/leaseline.app/tasks/task_293",
    "$type": "Task",
    "assignee": "worker_1",
    "due": "2026-09-15T17:00:00Z",
    "on": "source_22",
    "brief": {
      "what": "the Maple Court call, Sep 8: Ana on late fees and lease terms",
      "chose": "to-your-editor",
      "why": "a contract topic, and a speaker other than you",
      "consent": "Ana said yes on Sep 9 (consent_44)",
      "cuts": 4
    }
  },
  {
    "$id": "https://api.sb/leaseline.app/approvals/approval_81",
    "$type": "Approval",
    "verdict": null,
    "deadline": "2026-10-21T17:00:00Z",
    "draft": "5 clips from “60-day renewal notices, per owner”, 22 to 38 seconds, captions from the transcript",
    "route": "full-set",
    "checks": [
      {
        "check": "provenance-hold",
        "status": "pass"
      },
      {
        "check": "distinctness",
        "status": "pass"
      }
    ]
  }
]

You answer with POST /{namespace}/tasks/{task}/claim (Take this one), POST /{namespace}/tasks/{task}/return with a reason, POST /{namespace}/approvals/{approval}/approve or POST /{namespace}/approvals/{approval}/refuse, each a one-call window, and an Approval unanswered by its deadline expires and the clips never post. A week with no edit holds every clip and issue (editor).

On time: you, 19 of 20 edits by their deadline, median 1 day, ■■□□ Early sign, n 20 (the 20th expired, and those clips never posted). Your queue: counted by kind: in week 1, 1 consent ask and 1 slate; since, about 1 slate of 5 clips and 2 posts a week, and 1 editor cut a fortnight.

The fixed line: POST /{namespace}/deals/{deal}/assign sets owner to the receiving person, the agent is never a Deal’s owner, and Meetings land on the owner’s calendar under the owner’s name.

When it won’t sendCopy Anchor Link

The captured refusal, then the Stop that fired as a Campaign.paused reason (Not live yet, gaps #2); the quote that posted instead is the second thread in Example.

{
  "type": "https://startupbuilder.dev/errors/refused",
  "title": "Refused",
  "status": 422,
  "detail": "The quote post from the Sep 18 webinar did not schedule: it differs from the transcript.",
  "checks": [
    {
      "check": "provenance-hold",
      "status": "fail",
      "observed": "at 31:12 Dana said “most”, the draft says “every”",
      "doc": "/plays/archive-repurposing#check-provenance-hold",
      "fix": "Cut the line, or cite its timestamp in the transcript.",
      "then": "Content.draft"
    },
    {
      "check": "fact-check",
      "status": "pass"
    }
  ]
}

[
  {
    "reason": {
      "limit": "editor",
      "observed": "7 days with no edit, Sep 28 to Oct 5",
      "bound": "7 days",
      "window": "7d"
    },
    "doc": "/plays/archive-repurposing#stop-editor",
    "note": "clips and issues held; quote posts ran on"
  }
]

Did it workCopy Anchor Link

At 1 page-only source a month, no held-back half reads within 90 days, so the basis is before-after (rule o): the columns read Now and Before, and nothing prints as Added. Each figure’s call is POST /{namespace}/metrics/query by node; every node above the leaf is Not live yet (gaps #4).

{
  "$id": "decisions/decision_491",
  "$type": "Decision",
  "choice": "full-set",
  "reason": "the Oct 16 webinar on 60-day notices runs 52 minutes with 13 usable cuts, and you are the only speaker",
  "stakes": "low",
  "options": [
    "full-set",
    "page-only",
    "more-like-the-winner",
    "dub-it",
    "to-your-editor",
    "not-now"
  ],
  "by": "worker_7",
  "on": "source_31",
  "expected": "6 or more new contacts from its pieces within 30d",
  "reopensWhen": "under 2 new contacts from source_31 by day 14"
}

The leaf counts consented contacts whose first Consent came through a piece’s coded link or Form, within 30 days of the click; before against after reads one window against the 90 days before it, scaled to 56 days. It is not proof, and Other Startups’ results print beside it.

How it moves it: 11 recordings reached LinkedIn, YouTube and the newsletter as 11 pages, 50 posts and 31 clips with coded links, where before they sat on one replay page.

Guardrails: before against after: organic-share of visits, 33 % against 30 %, and unsubscribes from the newsletter issues that carried a cut, 0.4 % against 0.5 %.

{
  "$id": "https://api.sb/leaseline.app/campaigns/archive-repurposing",
  "$type": "Campaign",
  "play": "play:archive-repurposing@1",
  "path": [
    "archive-contacts",
    "new-leads",
    "new-arr",
    "net-new-arr",
    "arr"
  ],
  "experiment": {
    "metric": "archive-contacts",
    "unit": "count",
    "heldBack": 3,
    "decision": null
  },
  "readout": {
    "value": null,
    "n": 17,
    "maturing": 6,
    "interval": null,
    "readability": "inadmissible",
    "basis": "before-after",
    "pooled": true
  },
  "ledger": {
    "spend": 13,
    "workerCost": 2,
    "hours": 11.6,
    "wonArr": 347,
    "projectedArr": 390,
    "paybackDays": 14
  }
}

Outside benchmark: 61 % of viewers in one 2026 survey said a dub should say it was made with AI (a localization firm’s survey of 1,000 viewers).

Before it · After it. Before it: events-and-webinars and founder-voice make the recordings. After it: owned-newsletter sends each week’s issue built on one cut, and instant-response answers anyone the pieces send.

ExampleCopy Anchor Link

Leaseline ran it from 2026-08-24 to 2026-10-19 (56 days). The library held 14 sources: 6 webinars and 8 customer calls; 3 customers said yes in 2 days and 2 more later, so 11 sources cleared. 3 were drawn page-only. No language passed 200 visits a month, so nothing was dubbed. Read every captured piece at ?threads=all; three follow the tables.

A 28-second clip, Sep 3, from the Aug 21 webinar at 14:05 · Dana: “When one owner’s renewals run late, it’s usually the hand-off between leasing and accounting, not the lease.”¹ Posted on YouTube with the source page’s coded link.²

Sep 4 · 2 new contacts through the link; one, Wrenfield’s office manager, started a trial on Sep 11 and took Pro on Sep 25 (+$347 ARR).

- “Every renewal you send 60 days out saves you a vacancy.” Dana Okafor
+ “Most renewals you send 60 days out save you a vacant month.” Dana Okafor, at 31:12

The Maple Court call, 2026-09-09 10:00 · Ana on late fees and lease terms: a contract topic, and a speaker other than Dana, so To your editor sent Dana the 4 cuts (task_293, due Sep 15). Dana cut 1 and approved 3 on Sep 14 at 16:20, and the posts quote Ana by name.³

¹ The words match the transcript at 14:05. ² Each piece carries its own coded link. ³ A speaker other than you, and every contract topic, waits for your edit.

Your settingsCopy Anchor Link

---
holdout: 0.2      # 1 back-catalog source in 5 gets a page only, for the pool
---
Every clip, and every cut about tax or contracts, waits for my edit.
Clips run 20 to 40 seconds.

$ npx startup-builder show plays/archive-repurposing
holdout 0.2 · the edit rule · clip length    your file  plays/archive-repurposing.mdx:2,4,5 (Ask 2026-08-24; line 5 by change_29, 2026-10-12)
family demand · process content-marketing · worker role:content-lead, owns never · chooses 6 (4 rule, 2 read) · approval every-send · checks source-consent, provenance-hold, fact-check, advice-review, distinctness, ownership, original-audience · stops 8 + 2 for dubs    catalog  play:archive-repurposing@1 (Not live yet, gaps #5)

Every key from the catalogCopy Anchor Link

Compiled, not written: edit the Play record archive-repurposing and its Leaseline run, then regenerate. Every step runs from a sentence or a line of code. In your words: the CRM words you know, and where each lives here.