Engagement bridge

npx startup-builder add play engagement-bridge   # 1 · writes plays/engagement-bridge.mdx (Not live yet, gaps #5)

# 2 · dry run; below, its 422 on 2026-08-24
curl -X POST "https://api.sb/leaseline.app/campaigns?mode=try" \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"play":"engagement-bridge"}'

# 3 · keep it; you press every send
curl -X POST https://api.sb/leaseline.app/campaigns \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"play":"engagement-bridge"}'

# on
curl -X PATCH https://api.sb/leaseline.app/campaigns/engagement-bridge \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"endsAt":null}'

# off: the tray empties; nothing drafts
curl -X PATCH https://api.sb/leaseline.app/campaigns/engagement-bridge \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"endsAt":"now"}'

{
  "$id": "https://api.sb/leaseline.app/events/event_1561",
  "$type": "Event",
  "name": "Comment.posted",
  "at": "2026-10-19T12:48:30Z",
  "seq": 1561,
  "data": {
    "comment": {
      "$id": "https://api.sb/leaseline.app/comments/comment_88",
      "on": "post_31",
      "venue": "linkedin",
      "by": "contact_14",
      "text": "Could you share that renewal letter template? We manage 60 units.",
      "permalink": "linkedin.com/feed/update/post_31#comment_88"
    }
  }
}

npx startup-builder trigger Comment.posted --like event_1561   # replays the delivery
npx startup-builder clock advance --by 4d   # then drafts the one follow-up if no reply came
npx startup-builder listen Comment.posted --forward-to http://localhost:3000/hook

You hold the SDR Key Result: 40 replies per 100 bridged by 2026-12-31.           ← worker, metric
On each comment, reply or ask with words of their own, choose one option and say why. ← triggers, chooses
Line one quotes their own words, verbatim, with the link.                        ← copyRules 1
Name Leaseline and Dana’s tie to it; one ask at most; one stop line.             ← copyRules 4, 6, 7
Draft at most 60 words; Dana presses send.                                       ← your file, line 4
Never start a thread with a like, a follow or a repost.                          ← copyRules 10

npx startup-builder eval --scenario engagement-bridge-59 --agent "claude -p" --seat prospector   # seated: 59 of 59 quotes verbatim, 0 Checks failed sent, 41 words a draft · yours: 58 of 59, 1 failed `claims-resolve`

[
  {
    "$id": "https://api.sb/leaseline.app/tasks/task_601",
    "$type": "Task",
    "assignee": "worker_1",
    "due": "2026-10-20T12:48:00Z",
    "on": "contact_14",
    "brief": {
      "who": "Ines Duarte, 60 units, a first-degree connection",
      "said": "Could you share that renewal letter template? We manage 60 units.",
      "chose": "message-them",
      "why": "wrote first and asked for an asset",
      "draft": "“Could you share that renewal letter template?” Here it is, Ines: leaseline.app/templates/renewal-letter. I’m Dana, I run Leaseline. Reply stop and I won’t write again.",
      "never": [
        "a like or follow first",
        "a price without your edit"
      ]
    }
  },
  {
    "$id": "https://api.sb/leaseline.app/tasks/task_594",
    "$type": "Task",
    "assignee": "worker_3",
    "due": "2026-10-09T15:12:00Z",
    "on": "lead_47",
    "brief": {
      "who": "Marcus Lee, 240 units",
      "said": "We have 240 units. What would that cost?",
      "chose": "to-the-ae",
      "why": "over 100 units: the AE quotes it",
      "thread": "your LinkedIn post of Oct 6 and Dana’s bridge Message of Oct 7",
      "never": [
        "a discount",
        "terms"
      ]
    }
  }
]

[
  {
    "reason": {
      "limit": "stale-tray",
      "observed": "3 business days of expired items",
      "bound": "3",
      "window": "3 business days"
    },
    "doc": "/plays/engagement-bridge#stop-stale-tray",
    "task": "task_582"
  }
]

{
  "$id": "https://api.sb/leaseline.app/campaigns/engagement-bridge",
  "$type": "Campaign",
  "play": "play:engagement-bridge@1",
  "path": [
    "engaged-dm-reply-rate",
    "new-leads",
    "new-arr",
    "net-new-arr",
    "arr"
  ],
  "experiment": {
    "metric": "engaged-dm-reply-rate",
    "unit": "per-100",
    "heldBack": 12,
    "decision": null
  },
  "readout": {
    "value": null,
    "n": 41,
    "maturing": 3,
    "interval": null,
    "readability": "inadmissible",
    "basis": "before-after",
    "pooled": true
  },
  "ledger": {
    "spend": 0,
    "workerCost": 1,
    "hours": 3.6,
    "openArr": 2400,
    "wonArr": 694,
    "projectedArr": 187,
    "paybackDays": 1
  }
}

- Leaseline cuts vacancies 30 %.
+ Across 3,520 renewals, leases noticed 60+ days out renewed at 71 % (n 1,940).

---
holdout: 0.2    # 1 eligible person in 5 gets the public answer only
---
Draft a short message quoting them, at most 60 words, from my own account; I press send. Over 100 units, hand it to Priya.

$ npx startup-builder show plays/engagement-bridge
holdout 0.2 · 60 words · you press send · AE over 100 units     your file  plays/engagement-bridge.mdx:2,4 (Ask 2026-08-24)
family demand · process outbound · worker role:prospector, owns never · chooses 6 (3 rule, 3 read) · sequences bridge-two-touch, linkedin-bridge, keyword-fulfilment · approval every-send, delay-window · checks owned-by-a-person, claims-resolve, customer-collision · stops 8 · placements x, reddit, linkedin, instagram, youtube, github · folds into organic-social    catalog  play:engagement-bridge@1 (Not live yet, gaps #5)