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Cold email, LinkedIn and community answers drafted by your agents, plus intros from people you know: intro replies in days, cold replies from week 3.

$1,000 buys about 200 search clicks: enough for the first 150-click test with its hard stop, not the full Paid strategy. Run it beside Hands-on, or add $1,000 to run Paid.

Your three PlaysYour four Plays

1. Cold emailYour agent emails companies that gave a public reason to talk: three short emails at most, stopped at the first reply.
2. LinkedIn outboundPicks each day’s people on LinkedIn and drafts the note and messages; you send each one from your own profile.
3. Community answersFinds people asking about the problem you solve, and gets a sourced answer up from your account within hours.
4. Founder voiceDrafts your LinkedIn and X posts from views you have stated and your own numbers, invents nothing, and you post every one.

Cold email at 50 a day, with 10 hours a week.

Week one

Month one

About $5 to $20 of data and sends

First customer

Weeks 4 to 8, from intros first and the cold batches after them

See the week-by-week plan

Ads on your own accounts: a $300 to $500 message test on Meta, then 150 search clicks with a hard stop, and 350 more only if signups arrive.

Your three Plays

1. Paid searchBids on searches from people looking for a tool like yours, and runs only while a first sale earns more than it costs to win.
2. Positioning tournamentTests three ways of saying what you do, as ads that differ in one phrase, and counts only signups that fit and act.

Week one

Month one

About $1,000 to $3,000 of ad spend, depending on the first 150 clicks, plus under $2 of data and sends

First customer

Weeks 3 to 6, from the 10 or so signups 500 clicks buy at a 2% rate, once the first 150 clicks pass

See the week-by-week plan

Thread answers, one launch and pages that rank: replies in days, launch signups in week 4, and search signups that build from month 6.

Your three Plays

1. Community answersFinds people asking about the problem you solve, and gets a sourced answer up from your account within hours.
2. Directory listingsKeeps one accurate listing on every directory and review site your buyers read, and fixes any field that drifts within a week.
3. Launch sitesLaunches your product where your buyers already read, one place at a time; your agent builds the kit, you write every post and reply.

Week one

Month one

About $3 to $6 of data and sends

First customer

Weeks 4 to 8, from threads and the launch; search signups from month 6 to 12 on a new domain

See the week-by-week plan