Paid: fast and scalable, paid in cash, with a stop rule

I have cash and want customers fast: what do I do? See who already pays for your terms, forecast the clicks, test your message for $100, then run 500 clicks with a stop rule.

Your first three movesMode try

You, to your agent

We would rather pay in cash than months. Buy our first customers with ads, and stop whatever does not pay.

Show me my first three moves.

curl -X POST https://api.sb/leaseline.app/demand-budgets \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"amount":3005,"tier":"$1k","target":"projected cost per paid under first-year margin","stopRule":"500 clicks spent and projected cost per paid above first-year margin","until":"2026-12-06"}'

curl -X POST https://api.sb/leaseline.app/domains/benchmark \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"hostname":"leaseline.app","competitors":["rentroll.example","doorloop.example"]}'

curl -X POST https://api.sb/leaseline.app/mandates/authorize \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"agent":"workers/worker_4","verb":"Campaign.update","for":"people/dana","topics":["paid-test"],"limit":{"spend":3005},"expiresAt":"2026-12-06"}'

curl -X POST "https://api.sb/leaseline.app/play-mixes/compile?mode=try" \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"startup":"leaseline.app"}'

 1import { $ } from 'startup-builder'
 2
 3const budget = await $.DemandBudget.create({ amount: 3005, tier: '$1k', target: 'projected cost per paid under first-year margin', stopRule: '500 clicks spent and projected cost per paid above first-year margin', until: '2026-12-06' })   // what you would rather pay with: cash, 500 clicks at $6.01
 4const rivals = await $.Domain.benchmark({ hostname: 'leaseline.app', competitors: ['rentroll.example', 'doorloop.example'] })   // who already pays for your terms, about $0.02 a rival
 5await $.Mandate.authorize({ agent: 'workers/worker_4', verb: 'Campaign.update', for: 'people/dana', topics: ['paid-test'], limit: { spend: 3005 }, expiresAt: '2026-12-06' })   // the agent sets spend to zero when the stop rule fires
 6return await $.PlayMix.compile({ startup: 'leaseline.app' }, { mode: 'try' })   // message test running, the 500-click test gated on the ad kit

npx startup-builder do DemandBudget.create --json '{"amount":3005,"tier":"$1k","target":"projected cost per paid under first-year margin","stopRule":"500 clicks spent and projected cost per paid above first-year margin","until":"2026-12-06"}'
npx startup-builder do Domain.benchmark --json '{"hostname":"leaseline.app","competitors":["rentroll.example","doorloop.example"]}'
npx startup-builder do Mandate.authorize --json '{"agent":"workers/worker_4","verb":"Campaign.update","for":"people/dana","topics":["paid-test"],"limit":{"spend":3005},"expiresAt":"2026-12-06"}'
npx startup-builder do PlayMix.compile --json '{"startup":"leaseline.app"}' --try

{
  "name": "do",
  "arguments": {
    "code": "const budget = await $.DemandBudget.create({ amount: 3005, tier: '$1k', target: 'projected cost per paid under first-year margin', stopRule: '500 clicks spent and projected cost per paid above first-year margin', until: '2026-12-06' })   // what you would rather pay with: cash, 500 clicks at $6.01\nconst rivals = await $.Domain.benchmark({ hostname: 'leaseline.app', competitors: ['rentroll.example', 'doorloop.example'] })   // who already pays for your terms, about $0.02 a rival\nawait $.Mandate.authorize({ agent: 'workers/worker_4', verb: 'Campaign.update', for: 'people/dana', topics: ['paid-test'], limit: { spend: 3005 }, expiresAt: '2026-12-06' })   // the agent sets spend to zero when the stop rule fires\nreturn await $.PlayMix.compile({ startup: 'leaseline.app' }, { mode: 'try' })   // message test running, the 500-click test gated on the ad kit",
    "mode": "try"
  }
}

Response200application/json

 1{
 2  "$type": "PlayMix",
 3  "from": "hypotheses/hypothesis_8",
 4  "approach": "A $100 message test and 500 clicks on exact terms bring the first 10; retargeting and promoted winners keep them coming.",
 5  "firstMoves": [
 6    {
 7      "move": "Connect your ad account",
 8      "who": "you",
 9      "minutes": 5,
10      "cost": "$0"
11    },
12    {
13      "move": "Approve the ad kit",
14      "who": "you",
15  …

sample

Your first-year margin times your visit-to-paid rate beats the cost of a click on your terms, and you have cash for one test.
Fits when: under an hour in week 1 and 15 minutes a week after, $1,500 to $3,000 for the first test, then only what pays
You spend: Weeks 2 to 4, from the 10 or so signups that 500 clicks buy at a 2% rate
First customer: Cost per signup, from week 1; Projected cost per paid customer, against first-year margin; Days to the first outside order; Payback on each Play
Number to watch

Week by week

Start here: Connect your ad account. A $100 message test and 500 clicks on exact terms bring the first 10; retargeting and promoted winners keep them coming.

When	Step	The job	Who	Your time · cost	Kind
Monday, week 1	Connect your ad account	Run on your account	You	5 min · free	kickstart
	See who already pays for your terms	Their paid terms and ads	Agent	none · about $0.02 a competitor	kickstart
	Forecast 500 clicks on your terms	Ad cost forecast	Agent	none · $0.09	kickstart
	Connect your site analytics	Site analytics	You	5 min · free	kickstart
	Approve the ad kit	Ad kit	★ You approve	15 min · $0.50 to $0.80	kickstart
	Test your message for $100	Run on your account	★ You approve	5 min · $100	kickstart
	Approve the 500-click test and its stop rule	Stop rule	★ You approve	5 min · about $3,000 at $6.01 a click (the sample term)	kickstart
Week 2	Run 500 clicks on exact, high-intent terms	Run on your account	Agent	none · 500 clicks at the cost per click of your terms	kickstart
	Read spend and results every day	Spend and results	Agent	none · free	kickstart
Week 4	Read the 500-click result: stop or keep	Stop rule	You	10 min · free	kickstart
	Turn the winning copy into pages	Draft	★ You approve	3 min a page · a few cents a page	engine
Week 6	Retarget your own visitors once past the floor	Run on your account	★ You approve	5 min · inside your budget	engine
Week 12	Put spend behind the posts that already won	Run on your account	★ You approve	5 min · one tier at a time	engine
Switch	Projected cost per paid customer stays above first-year margin after 500 clicks: spend goes to zero, the winning copy becomes pages, and you add Passive or Hands-on.	Every strategy	The readout	—	switch

★ marks the approvals. Everything else runs under the Mandates you grant once, and each Mandate you grant takes an approval off your week.

Ads are the fastest way to learn which message sells, because every click is a buyer reading your words today. They are also the one way to get customers that spends cash while you sleep, so the agent watches the spend for you. Each click is read against one line: what a paying customer is worth to you in the first year, times the share of visitors who pay. A term whose clicks cost more than that line is a term you earn through Passive instead of buying.

The test buys a reading, not a business. When the reading passes, the budget grows a tier at a time. When it fails, the agent sets spend to zero without waiting for you, and the cash still bought the message that won: that copy becomes the first pages that search can rank.

Plays it runs

Play	Role	What it does
Paid search	Kickstart: the first 10	Bids on searches that show buying intent, and runs only while a first sale earns more than it costs to win.
Paid social	Kickstart: the first 10	Runs 10 to 15 distinct ad concepts at a time, each paused until approved, and spends more only after a holdout shows added sales.
Smoke test	Kickstart: the first 10	Smoke test
Editorial SEO	Engine: what keeps them coming	Editorial SEO writes the guides and honest comparisons your buyers search for, from your own records, then refreshes or prunes each Page that slips.
Retargeting	Engine: what keeps them coming	Shows Ads only to your own past visitors and signups, stops when they convert, and holds a share back to price every dollar.
Promote winners	Engine: what keeps them coming	Pays only for posts that already won free reach, and raises spend a tier only when regions with no Ads show it adds Leads.

Routes your agents add

Route	The Play	Your agents add it when
House ads in a Studio	House ads	the Startup sits in a Studio beside related brands, which show its ads without cash

Reference

Tool	Runs today
`POST /{namespace}/demand-budgets`	Coming
`POST /{namespace}/domains/benchmark`	Coming
`POST /{namespace}/mandates/authorize`	Coming
`POST /{namespace}/play-mixes/compile`	Coming
`POST /{namespace}/campaigns`	Coming
`PATCH /{namespace}/campaigns/{id}`	Coming

Compiled, not written: edit the records it reads (strategies/paid), then regenerate. Every step runs from a sentence or a line of code. In your words: the CRM words you know, and where each lives here.

Week by weekCopy Anchor Link

Plays it runsCopy Anchor Link

Routes your agents addCopy Anchor Link

ReferenceCopy Anchor Link

Contents

Week by week

Plays it runs

Routes your agents add

Reference