Passive: slow to start, cheap to run, and it keeps paying

I want to be passive: what do I do? Pick the terms worth winning, publish pages that answer them, get indexed on day one, earn first links and check the answer engines.

Your first three movesMode try

You, to your agent

We would rather pay in months than cash. Get our first customers from search and AI answers.

Show me my first three moves.

curl -X POST https://api.sb/leaseline.app/demand-budgets \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"amount":0,"tier":"$0","target":"first 10 paying customers","stopRule":"week 6 readout"}'

curl -X POST https://api.sb/leaseline.app/keywords/seo%20platform/measure \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"locale":"en-US","venue":"google-search"}'

curl -X POST "https://api.sb/leaseline.app/play-mixes/compile?mode=try" \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"startup":"leaseline.app"}'

 1import { $ } from 'startup-builder'
 2
 3const budget = await $.DemandBudget.create({ amount: 0, tier: '$0', target: 'first 10 paying customers', stopRule: 'week 6 readout' })   // what you would rather pay with: months
 4const terms = await $.Keyword.measure({ keyword: 'seo platform', locale: 'en-US', venue: 'google-search' })   // one of 20 seed terms, $0.0005 each
 5return await $.PlayMix.compile({ startup: 'leaseline.app' }, { mode: 'try' })   // kickstart running, engine gated on the approved terms

npx startup-builder do DemandBudget.create --json '{"amount":0,"tier":"$0","target":"first 10 paying customers","stopRule":"week 6 readout"}'
npx startup-builder do Keyword.measure --json '{"keyword":"seo platform","locale":"en-US","venue":"google-search"}'
npx startup-builder do PlayMix.compile --json '{"startup":"leaseline.app"}' --try

{
  "name": "do",
  "arguments": {
    "code": "const budget = await $.DemandBudget.create({ amount: 0, tier: '$0', target: 'first 10 paying customers', stopRule: 'week 6 readout' })   // what you would rather pay with: months\nconst terms = await $.Keyword.measure({ keyword: 'seo platform', locale: 'en-US', venue: 'google-search' })   // one of 20 seed terms, $0.0005 each\nreturn await $.PlayMix.compile({ startup: 'leaseline.app' }, { mode: 'try' })   // kickstart running, engine gated on the approved terms",
    "mode": "try"
  }
}

Response200application/json

 1{
 2  "$type": "PlayMix",
 3  "from": "hypotheses/hypothesis_7",
 4  "approach": "Community answers, listings and one launch bring the first 10; search and AI answers keep them coming.",
 5  "firstMoves": [
 6    {
 7      "move": "Approve 20 to 40 terms worth winning",
 8      "who": "you",
 9      "minutes": 15,
10      "cost": "$1.10"
11    },
12    {
13      "move": "Connect your domain",
14      "who": "you",
15  …

sample

Buyers search for the problem, and the product sells self-serve or at a low price.
Fits when: about 1 hour a week, $0 to $500 a month
You spend: Weeks 4 to 8 from the kickstart; organic signups from month 3 to 6
First customer: Key pages indexed, on Google and on Bing; Referring domains; Impressions on your target terms
Number to watch

Week by week

Start here: Connect your domain. Community answers, listings and one launch bring the first 10; search and AI answers keep them coming.

When	Step	The job	Who	Your time · cost	Kind
Monday, week 1	Find the words buyers use	Problem posts	Agent	none · under $0.01	kickstart
	Approve 20 to 40 terms worth winning	Keyword volume	★ You approve	15 min · about $1.10	engine
	Connect your domain	Add site to Google	You	5 min · free	engine
	Push every page you publish to Bing	Submit to search engines	Agent	none · free	engine
	Ask Google for your five key pages	Request indexing	Agent	none · free	engine
	Put the first followed links live	Own-host links	Agent	none · free	kickstart
	Approve the product kit once	Product kit	★ You approve	15 min · free	kickstart
	Answer 10 live threads	Post by browser agent	★ You approve	10 min · free	kickstart
Week 2	Publish the first five pages	Draft	★ You approve	3 min a page · a few cents a page	engine
	List the product, 5 to 10 places a day	Submissions	Agent	about 2 min a day, only when a step needs you · free on the free path	kickstart
	Check what the answer engines say	ChatGPT answer	Agent	none · about $0.10	engine
Week 4	Launch on one main stop	Main stop	★ You approve	20 min · free	kickstart
	Ask the sites that link to your rivals	Link asks	★ You approve	10 min · about $0.15	engine
	Read which key pages are in	Index check	You	10 min · free	engine
Week 6	Rewrite the pages ranking 8 to 30	Draft	★ You approve	10 min · a few cents a page	engine
Week 12	Turn a working page pattern into many	Page audit	★ You approve	20 min · a few dollars	engine
Switch	No first customer by week 6: keep the engine running and add Hands-on.	Every strategy	The readout	—	switch

★ marks the approvals. Everything else runs under the Mandates you grant once, and each Mandate you grant takes an approval off your week.

Plays it runs

Play	Role	What it does
Community answers	Kickstart: the first 10	Finds public questions about the problem you solve and your rivals, and gets a labeled, sourced answer posted within hours, fitted to each room.
Directory listings	Kickstart: the first 10	Directory listings keeps one sourced listing on every directory and review site your buyers read, and fixes any field that drifts within a week.
Launch sites	Kickstart: the first 10	Launches a ready Startup on one launch site at a time; the agent books it and builds the kit, and the founder writes every word.
Editorial SEO	Engine: what keeps them coming	Editorial SEO writes the guides and honest comparisons your buyers search for, from your own records, then refreshes or prunes each Page that slips.
Answer engine optimization	Engine: what keeps them coming	Keeps the facts AI answers repeat about you true and dated, at home and at each cited source, and counts how often they name you.
Programmatic SEO	Engine: what keeps them coming	Turns each record only you hold into one search Page that leads with its fact, released in batches that stop when search ignores them.

Routes your agents add

Route	The Play	Your agents add it when
A store listing	Marketplace listings	the product extends a platform that has a store
Agent registries	Agent registries	the product is an API, an MCP server or a package

Reference

Tool	Runs today
`POST /{namespace}/keywords/{keyword}/measure`	Coming
`POST /{namespace}/domains/connect`	Coming
`POST /{namespace}/domains/{domain}/verify`	Coming
`POST /{namespace}/posts/{post}/publish`	Coming
`POST /{namespace}/play-mixes/compile`	Coming

Compiled, not written: edit the records it reads (strategies/passive), then regenerate. Every step runs from a sentence or a line of code. In your words: the CRM words you know, and where each lives here.

Week by weekCopy Anchor Link

Plays it runsCopy Anchor Link

Routes your agents addCopy Anchor Link

ReferenceCopy Anchor Link

Contents

Week by week

Plays it runs

Routes your agents add

Reference