Launch and search · SalesBuilder

Only for search, which brings its first customers around month 6 on a new domain. Until then, your agents answer buyers’ questions where they ask them, and one launch you show up for brings the first users.

Run it

You, to your agentNo cash, about an hour a week, and months to wait. Get our first 10 paying customers from threads, one launch and search.Show me my first three moves.

Your first three moves: answer the threads, approve the product kit, connect your domain

Move	Who	Minutes	Cost
Answer the threads where buyers ask	you	10	about 2¢ a step
Approve the product kit once	you	15	free
Connect your domain	you	5	free

Your first three moves

 1import { $ } from 'startup-builder'
 2
 3const budget = await $.try.DemandBudget.create({
 4  amount: 0,
 5  target: 'first 10 paying customers',
 6  stopRule: 'week 8 readout',
 7})
 8const icp = await $.try.ICP.create({
 9  description: 'US landlords and property managers who still track rent in a spreadsheet',
10})
11const terms = await $.try.Keyword.measure({
12  keyword: 'rent tracking app for landlords',
13  locale: 'en-US',
14  venue: 'google-search',
15})
16const result = await $.try.PlayMix.compile(
17  { budget, icp, goal: 'first 10 paying customers' },
18)
19console.log(result)

DemandBudget.create No cash: months, and about an hour a week.
ICP.create Your customer, in one sentence.
Keyword.measure One of 20 seed terms, 5¢ per 100.
PlayMix.compile Launch and search: threads and listings running, the launch set for week 4, pages waiting on the approved terms.

Answer the threads where buyers askYou10 min a weekabout 2¢ a step
Approve the product kit onceYou15 minfree
Connect your domainYou5 minfree

Fits when: Buyers search for the problem or ask about it in public, and the product sells self-serve at around $20 a month: a $19-a-month notes app for freelancers launches here; Leaseline at $149 leads with Hands-on.
You spend: Under an hour in week 1, then about an hour a week, more in launch week. About $3 to $6 of data and sends in month one.
First customer: Weeks 4 to 8, from threads and the launch; search signups from month 6 to 12 on a new domain
Number to watch: Signups a week from threads, the launch and search.

Week by week

Community answers, listings and one launch you show up for bring the first 10; search and AI answers keep them coming.

Get the first 10

When	Step	The job	Who	Your time	Cost
Week 1	Find who is asking about the problem	Problem posts	Agent	none	under 20¢ per 100 searches
	Answer the threads where buyers ask	Post by browser agent	Approve	10 min a week	about 2¢ a step
	Approve the product kit once	Product kit	Approve	15 min	free
Week 2	List the product, 5 to 10 places a day	Submissions	Agent	2 min a day	free on the free path
Week 3	Line up the people who will look on launch day	People who will look	Approve	10 min	free
Week 4	Launch on Product Hunt at 12:01am PT, Tuesday to Thursday	Main launch	Approve	20 min	free
	Post Show HN the next morning, 8 to 10am ET	Main launch	Approve	20 min	free
	Post to r/SideProject and Indie Hackers on the days after	Main launch	Approve	10 min	free

Keep them coming

When	Step	The job	Who	Your time	Cost
Week 1	Approve 20 to 40 terms worth winning	Keyword volume	Approve	15 min	about 5¢ per 100 terms
	Connect your domain	Add site to Google	You	5 min	free
	Push every page you publish to Bing	Submit to search engines	Agent	none	free
	Ask Google for your five key pages	Request indexing	Agent	none	free
Week 2	Publish the first five pages	Draft	Approve	3 min a page	about 3¢ a draft
	Check what the answer engines say, every week	Answer watch	Agent	none	about 0.35¢ a check
Week 4	Ask the sites that link to your rivals	Link asks	Approve	10 min	free from your inbox
	Read which key pages are in	Index check	You	10 min	free, 2,000 checks a day
Week 6	Rewrite the pages ranking 8 to 30	Draft	Approve	10 min	about 3¢ a draft
Week 12	Turn a working page pattern into many	Page audit	Approve	20 min	about 1.5¢ per 100 pages

Month one costs about $3 to $6 of data and sends. Nothing sends until you approve it; a standing approval you grant once takes that approval off your week.

Launch day is three posts on three days, so you answer every comment yourself. Tuesday to Thursday, the Product Hunt listing goes up at 12:01am PT with a maker comment on why you built it, 4 gallery images and a 30-second demo. The next weekday, Show HN goes up between 8 and 10am ET, titled Show HN: {Product} – {what it does in 8 words}, with a first comment on how you built it and no request for votes. On the days after, the same story goes to r/SideProject and Indie Hackers, told for each room.

This fits a cheap self-serve product, like a notes app for freelancers, because nobody books a call about a tool that costs less than lunch. Leaseline sells per portfolio, so it leads with Hands-on, where one customer pays for the call.

Plays it runs

Play	Your time	What it costs	What it does
Community answers	10 min a week	Under $3 in its first month	Finds people asking about the problem you solve, and gets a sourced answer up from your account within hours.
Directory listings	15 min in week 1	$0 in its first month	Keeps one accurate listing on every directory and review site your buyers read, and fixes any field that drifts within a week.
Launch sites	15 min in week 1, then 60 min more by week 4	$0 in its first month	Launches your product where your buyers already read, one place at a time; your agent builds the kit, you write every post and reply.
Editorial SEO	20 min in week 1, then 3 min a page from week 2	About 25 to 50¢ in its first month	Writes the guides and honest comparisons your buyers search for, each with a fact only you hold, then rewrites or retires each page that slips.
Answer engine optimization	15 min in week 1	40 questions × 5 engines × 4 weeks = 800 checks at about 0.35¢ each, about $3 a month	AI answers name you only when the pages they cite do, so your agent finds those pages and gets you onto them.
Programmatic SEO	20 min in week 12	About 1 to 8¢ in its first month	Turns public records nobody has compiled into one search page per city or product, in batches that stop when search ignores them.

Reference

Call	What it does	Path	Price
`Keyword.measure`	Measures each term: searches, cost of a click, difficulty and trend.	`POST /keywords/{keyword}/measure`	About 5¢ per 100 terms
`Domain.connect`	Connects the domain you already own.	`POST /domains/connect`	Free
`Domain.verify`	Verifies your domain with Google and Bing, and reads what each has indexed.	`POST /domains/{domain}/verify`	Free
`Post.publish`	Publish sends a Post from your account once every claim it states resolves to a live record.	`POST /posts/{post}/publish`	Free, and 1.5¢ a post on X
`PlayMix.compile`	Plans next week’s Plays from your budget and what worked last week.	`POST /play-mixes/compile`	Free

See your Launch and search plan

Free to plan. Nothing sends until you approve it.

Week by weekCopy Anchor Link

Get the first 10Copy Anchor Link

Keep them comingCopy Anchor Link

Plays it runsCopy Anchor Link

ReferenceCopy Anchor Link