Hands-on: fast and nearly free; your agents do the legwork, you take the calls

I have hours, not cash: where do I start? Describe your customer; your agent builds the list, and you send from your own inbox and take the calls.

Your first three movesMode try

You, to your agent

We would rather pay with our hours than cash. Get our first customers by reaching out ourselves.

We sell to property managers with 20 to 400 units who still run rent on spreadsheets. Show me my first three moves.

curl -X POST https://api.sb/leaseline.app/demand-budgets \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"amount":0,"tier":"$0","target":"first 10 paying customers","stopRule":"week 8 readout"}'

curl -X POST https://api.sb/leaseline.app/icps \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"description":"US property managers with 20 to 400 units still running rent on spreadsheets"}'

curl -X POST "https://api.sb/leaseline.app/play-mixes/compile?mode=try" \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"startup":"leaseline.app"}'

# Not live yet (gaps #2)
curl -X POST https://api.sb/leaseline.app/prospects/find \
  -H "Authorization: Bearer $STARTUP_BUILDER_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"icp":"icps/icp_3","question":"Do they still track rent in spreadsheets?","save":50}'

 1import { $ } from 'startup-builder'
 2
 3const budget = await $.DemandBudget.create({ amount: 0, tier: '$0', target: 'first 10 paying customers', stopRule: 'week 8 readout' })   // what you would rather pay with: your hours
 4const icp = await $.ICP.create({ description: 'US property managers with 20 to 400 units still running rent on spreadsheets' })   // your customer, in one sentence
 5await $.PlayMix.compile({ startup: 'leaseline.app' }, { mode: 'try' })   // kickstart running, the first batch waiting on your approval
 6const rows = await $.Prospect.find({ icp, question: 'Do they still track rent in spreadsheets?', save: 50 })   // the 50 accounts you approve, with the person at each · Not live yet, gaps #2

npx startup-builder do DemandBudget.create --json '{"amount":0,"tier":"$0","target":"first 10 paying customers","stopRule":"week 8 readout"}'
npx startup-builder do ICP.create --json '{"description":"US property managers with 20 to 400 units still running rent on spreadsheets"}'
npx startup-builder do PlayMix.compile --json '{"startup":"leaseline.app"}' --try
npx startup-builder do Prospect.find --json '{"icp":"icps/icp_3","question":"Do they still track rent in spreadsheets?","save":50}'   # Not live yet (gaps #2)

{
  "name": "do",
  "arguments": {
    "code": "const budget = await $.DemandBudget.create({ amount: 0, tier: '$0', target: 'first 10 paying customers', stopRule: 'week 8 readout' })   // what you would rather pay with: your hours\nconst icp = await $.ICP.create({ description: 'US property managers with 20 to 400 units still running rent on spreadsheets' })   // your customer, in one sentence\nawait $.PlayMix.compile({ startup: 'leaseline.app' }, { mode: 'try' })   // kickstart running, the first batch waiting on your approval\nconst rows = await $.Prospect.find({ icp, question: 'Do they still track rent in spreadsheets?', save: 50 })   // the 50 accounts you approve, with the person at each · Not live yet, gaps #2",
    "mode": "try"
  }
}

Response200application/json

 1{
 2  "$type": "PlayMix",
 3  "from": "hypotheses/hypothesis_8",
 4  "approach": "Cold email and LinkedIn from your own accounts bring the first 10; founder voice and customer referrals keep them coming.",
 5  "firstMoves": [
 6    {
 7      "move": "Describe your customer in one sentence",
 8      "who": "you",
 9      "minutes": 2,
10      "cost": "$0.007"
11    },
12    {
13      "move": "Approve 50 accounts worth a conversation",
14      "who": "you",
15  …

sample · 1 Not live yet

You can name the buyer in one sentence, and a deal is worth a conversation: b2b at about $1k a year or more.
Fits when: about 25 minutes of approvals in week 1, then the calls, about $2 per 100 checked emails, under $25 a month
You spend: First calls in weeks 1 to 2; the first paying customer in weeks 4 to 8, or the full 90 days when a deal needs a pilot
First customer: Positive replies per 100 sends; Calls with people who fit; Customers from outreach
Number to watch

Week by week

Start here: Describe your customer in one sentence. Cold email and LinkedIn from your own accounts bring the first 10; founder voice and customer referrals keep them coming.

When	Step	The job	Who	Your time · cost	Kind
Monday, week 1	Describe your customer in one sentence	Describe your customer	You	2 min · $0.007 for 10 rows	kickstart
	Count the market	Market size	Agent	none · free	kickstart
	Approve 50 accounts worth a conversation	People list	★ You approve	15 min · free	kickstart
	Add who just raised	Who just raised	Agent	none · $0.04 a row	kickstart
	Add who is hiring for the job you do	Who is hiring for the job you do	Agent	none · $0.0005 a row	kickstart
	Find who is asking about the problem	Problem posts	Agent	none · under $0.002 a search	kickstart
	Add the people engaging with posts in your category	Post engagers	Agent	none · $0.003 a post	kickstart
	Find each work email	Work email	Agent	none · 1 to 3¢ a found address; misses are free	kickstart
	Check every address before the first send	Email check	Agent	none · $0.00178 an address	kickstart
	Approve the first batch of 20 to 30	Email and inboxes	★ You approve	10 min · free from your inbox	kickstart
	Connect on LinkedIn as you	LinkedIn	Agent	none · $0.016 a step	kickstart
Week 2	Take the first calls	Phone	You	30 min a call · free	kickstart
	Send the next batch, 20 to 30 a day	Email and inboxes	★ You approve	10 min a day · free from your inbox	kickstart
	Post twice a week as you	Post by API	★ You approve	10 min · free	engine
Week 4	Find more companies like your first yes	Lookalikes	Agent	none · $0.04 a row	kickstart
	Turn the list into an ad audience	Saved lists	Agent	none · free; the ad spend is yours	kickstart
Week 6	Map the people at your best accounts	Decision makers	★ You approve	10 min · $0.0005 a row	kickstart
Week 12	Ask your first customers for an intro	Email and inboxes	★ You approve	10 min · free from your inbox	engine
Switch	Replies but no calls by week 4: rewrite the customer sentence. No first customer by week 8: keep the list working and add Passive.	Every strategy	The readout	—	switch

★ marks the approvals. Everything else runs under the Mandates you grant once, and each Mandate you grant takes an approval off your week.

A conversation is the quickest way to learn whether the product sells, and who it sells to. Your agents do the legwork: they find the people, the reason to write this week and a checked address, and they draft each send in your voice from your own inbox and your own LinkedIn account. You approve the batch and take the calls. Every call sharpens the customer sentence, and the next list is built from the sharper sentence.

If your product shows in under a minute, the launch kickstart in Passive is faster: people can try it the moment they see it, and the launch earns links that keep working while you reach out.

Plays it runs

Play	Role	What it does
Cold email	Kickstart: the first 10	Writes first to people at companies that showed two fresh public reasons to talk, three short emails at most, and answers every reply by kind.
LinkedIn outbound	Kickstart: the first 10	Picks each day’s People on LinkedIn, drafts the connection note and the Messages, and queues them in your send tray; you press every send.
Community answers	Kickstart: the first 10	Finds public questions about the problem you solve and your rivals, and gets a labeled, sourced answer posted within hours, fitted to each room.
Paid social	Kickstart: the first 10	Runs 10 to 15 distinct ad concepts at a time, each paused until approved, and spends more only after a holdout shows added sales.
Buying committee	Kickstart: the first 10	Writes to 3 or more roles at each named company, one a week, and hands each engaged company to your AE within a day.
Founder voice	Engine: what keeps them coming	Founder voice drafts your LinkedIn and X posts from views you stated and facts on record, invents nothing, and leaves every post to your press.
Customer referrals	Engine: what keeps them coming	Asks Customers to invite a peer right after they get the result they came for, and rewards both once the peer’s first payment clears refunds.

Reference

Tool	Runs today
`POST /{namespace}/icps`	Coming
`Prospect.find` (Not live yet, gaps #2)	Coming
`POST /{namespace}/messages/{message}/schedule`	Coming
`POST /{namespace}/meetings/book`	Coming
`POST /{namespace}/play-mixes/compile`	Coming

Compiled, not written: edit the records it reads (strategies/hands-on), then regenerate. Every step runs from a sentence or a line of code. In your words: the CRM words you know, and where each lives here.

Week by weekCopy Anchor Link

Plays it runsCopy Anchor Link

ReferenceCopy Anchor Link

Contents

Week by week

Plays it runs

Reference