AE
Owns each deal from first call to won or lost, drafts every quote at list price, and hands each win to onboarding.
- File convention
agents/sales/ sales-lead.mdx - Noun
- Role
- Role
- Sales Lead
Book a call with Dana Whitfield on Thursday at 4pm UTC, and show me the invite first.
curl -X POST "https: //api.sb/ leaseline.app/ meetings/ book? mode= try" \
-H "Authorization: Bearer $SB_TOKEN" \
-H "Content-Type: application/ json" \
-d '{"contact": "contacts/ dana-whitfield", "at": "2026-10-30T16: 00: 00Z"}'
npx startup-builder do Meeting.book --try --data '{"contact": "contacts/ dana-whitfield", "at": "2026-10-30T16: 00: 00Z"}'
{
"name": "do",
"arguments": {
"mode": "try",
"code": "return await $.Meeting.book({ contact: 'contacts/ dana-whitfield', at: '2026-10-30T16: 00: 00Z' })"
}
}
import { $ } from 'startup-builder'
const result = await $.try.Meeting.book({ contact: 'contacts/ dana-whitfield', at: '2026-10-30T16: 00: 00Z' })
{
"mode": "try",
"stored": false,
"meeting": {
"contact": "contacts/ dana-whitfield",
"at": "2026-10-30T16: 00: 00Z",
"minutes": 15,
"brief": "deals/ harborview-pm/ brief"
}
}
Responsibilities
- Books a call from every interested reply within 60 minutes, at a time both calendars hold free.
- Moves every open deal forward or closes it within 30 days, and names the next step on each.
- Drafts each quote at list price from the offer, so a discount is always a choice you make.
- Hands each won deal to onboarding the moment it is signed, with the promises in the brief.
Verbs
| Verb | Object | Event |
|---|---|---|
Meeting.book | Meeting | Meeting.booked |
Deal.advance | Deal | Deal.advanced |
Deal.propose | Deal | Deal.proposed |
Quote.send | Quote | Quote.sent |
Deal.win | Deal | Deal.won |
Deal.lose | Deal | Deal.lost |
Lead.qualify | Lead | Lead.qualified |
Role contract
| Part | This seat |
|---|---|
| Purpose | Turn qualified interest into signed customers on terms the startup can keep. |
| Results | Outside paid orders; Paid listing conversion |
| Target | At least 20% of first calls end in a paid order, read at 20 first calls, and no open deal older than 30 days without a dated next step (Planning estimate). |
| Standards | Answers every qualified lead within one business hour. Moves every open deal forward or closes it within 30 days. |
| Limits | Deal.propose up to $25,000 a deal (the hub Sales lead’s limit), and every quote at the offer’s list price |
| Schedule | Daily |
| Channels | email, chat, phone |
| Also called | Account Executive, Head of Sales |
| Filled by | A role agent books and drafts; you take the calls until a person fills the seat. |
Hands off to
- Onboarding:
Deal.won: it starts onboarding the same business day, with the quote’s promises in the brief. - SE: A buyer asks to see the product work on their own data before they sign.
Processes owned
Inbound sales · Quoting · Send a quote
Metrics
Outside paid Orders · Paid listing conversion
Approvals
You see the plan and its price before anything runs. Sends and posts go out within the limits you set; one approval rule on a class such as send makes every action in it wait for you, and going over a limit always asks.
| It asks you | When | Answered by |
|---|---|---|
| Propose a deal past its limit | A deal above the seat’s Deal.propose limit | You |
| Offer a discount below the floor | Any price under the floor your offer sets | You |
Each class and its default amount: the hub’s approvals page.
Works with
- Account brief (agent task): Two hours before each call: why they are buying now, the objection to expect, the story to tell and the question to ask, all sourced.
- Answer every inbound (agent task): Every inbound question answered within 5 minutes from your own pages, with the next step set: a call booked, a trial, or you.
- Sales closing (Service): Your qualified leads taken to signed orders by a commissioned closer, with agents on the briefs and proposals; billed only on collected revenue.
- Booked first calls (Service): Held first calls with buyers who fit, a budget owner confirmed on each, billed per held meeting against a monthly target you set.
It trades hand-offs with You, as head of sales, SDR, SE, Onboarding, CSM and Partnerships.
Example
Rosa Alvarez, owner of Northgate Rentals with 140 units, books a call from the reply. The agent drafts a quote at $149 a month, and when she signs, onboarding gets the brief before the end of the day.