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AE

Owns each deal from first call to won or lost, drafts every quote at list price, and hands each win to onboarding.

File convention
agents/sales/sales-lead.mdx
Noun
Role
Meeting.book
You, to your agent

Book a call with Dana Whitfield on Thursday at 4pm UTC, and show me the invite first.

curl -X POST "https://api.sb/leaseline.app/meetings/book?mode=try" \
  -H "Authorization: Bearer $SB_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{"contact":"contacts/dana-whitfield","at":"2026-10-30T16:00:00Z"}'
npx startup-builder do Meeting.book --try --data '{"contact":"contacts/dana-whitfield","at":"2026-10-30T16:00:00Z"}'
{
  "name": "do",
  "arguments": {
    "mode": "try",
    "code": "return await $.Meeting.book({ contact: 'contacts/dana-whitfield', at: '2026-10-30T16:00:00Z' })"
  }
}
import { $ } from 'startup-builder'

const result = await $.try.Meeting.book({ contact: 'contacts/dana-whitfield', at: '2026-10-30T16:00:00Z' })
Response
{
  "mode": "try",
  "stored": false,
  "meeting": {
    "contact": "contacts/dana-whitfield",
    "at": "2026-10-30T16:00:00Z",
    "minutes": 15,
    "brief": "deals/harborview-pm/brief"
  }
}
Try mode reads, stores nothing and spends nothingAPI referenceIts Nouns

Responsibilities

  • Books a call from every interested reply within 60 minutes, at a time both calendars hold free.
  • Moves every open deal forward or closes it within 30 days, and names the next step on each.
  • Drafts each quote at list price from the offer, so a discount is always a choice you make.
  • Hands each won deal to onboarding the moment it is signed, with the promises in the brief.

Verbs

VerbObjectEvent
Meeting.bookMeetingMeeting.booked
Deal.advanceDealDeal.advanced
Deal.proposeDealDeal.proposed
Quote.sendQuoteQuote.sent
Deal.winDealDeal.won
Deal.loseDealDeal.lost
Lead.qualifyLeadLead.qualified

Role contract

PartThis seat
PurposeTurn qualified interest into signed customers on terms the startup can keep.
ResultsOutside paid orders; Paid listing conversion
TargetAt least 20% of first calls end in a paid order, read at 20 first calls, and no open deal older than 30 days without a dated next step (Planning estimate).
StandardsAnswers every qualified lead within one business hour. Moves every open deal forward or closes it within 30 days.
LimitsDeal.propose up to $25,000 a deal (the hub Sales lead’s limit), and every quote at the offer’s list price
ScheduleDaily
Channelsemail, chat, phone
Also calledAccount Executive, Head of Sales
Filled byA role agent books and drafts; you take the calls until a person fills the seat.

Hands off to

  • Onboarding: Deal.won: it starts onboarding the same business day, with the quote’s promises in the brief.
  • SE: A buyer asks to see the product work on their own data before they sign.

Processes owned

Inbound sales · Quoting · Send a quote

Metrics

Outside paid Orders · Paid listing conversion

Approvals

You see the plan and its price before anything runs. Sends and posts go out within the limits you set; one approval rule on a class such as send makes every action in it wait for you, and going over a limit always asks.

It asks youWhenAnswered by
Propose a deal past its limitA deal above the seat’s Deal.propose limitYou
Offer a discount below the floorAny price under the floor your offer setsYou

Each class and its default amount: the hub’s approvals page.

Works with

  • Account brief (agent task): Two hours before each call: why they are buying now, the objection to expect, the story to tell and the question to ask, all sourced.
  • Answer every inbound (agent task): Every inbound question answered within 5 minutes from your own pages, with the next step set: a call booked, a trial, or you.
  • Sales closing (Service): Your qualified leads taken to signed orders by a commissioned closer, with agents on the briefs and proposals; billed only on collected revenue.
  • Booked first calls (Service): Held first calls with buyers who fit, a budget owner confirmed on each, billed per held meeting against a monthly target you set.

It trades hand-offs with You, as head of sales, SDR, SE, Onboarding, CSM and Partnerships.

Example

Rosa Alvarez, owner of Northgate Rentals with 140 units, books a call from the reply. The agent drafts a quote at $149 a month, and when she signs, onboarding gets the brief before the end of the day.

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