You, as head of sales
You set the number, answer what your agents ask, and take the sales calls only a founder can take.
You, to your agent
Compile this week’s Plays from my strategy, and show me the mix before anything runs.
curl -X POST "https:npx startup-builder do PlayMix.compile --try --data '{"startup":{
"name": "do",
"arguments": {
"mode": "try",
"code": "return await $.PlayMix.compile({ startup:import { $ } from 'startup-builder'
const result = await $.try.PlayMix.compile({ startup: 'leaseline.app' })
Response
{
"mode": "try",
"stored": false,
"mix": [
{
"play": "cold-email",
"rank": 1,
"budget": {
"amount": 4,
"currency": "USD"
}
},
{
"play": "community-answers",
"rank": 2,
"budget": {
"amount": 1,
"currency": "USD"
}
},
{
"play": "editorial-seo",
"rank": 3,
"budget": {
"amount": 2,
"currency": "USD"
}
}
],
"diff": {
"added": [],
"removed": [],
"reranked": [
"community-answers"
]
}
}
Try mode reads, stores nothing and spends nothingAPI referenceIts Nouns
Responsibilities
- Picks the strategy each month and records every change to it as a Decision, with the readout behind it.
- Sets the one number every seat reads first each week: customers sourced by Plays.
- Answers every approval in the queue within one business day.
- Takes the first sales calls in person, and every discount or term only an owner can grant.
Verbs
| Verb | Object | Event |
|---|---|---|
PlayMix.compile | Play Mix | PlayMix.compiled |
Approval.approve | Approval | Approval.approved |
Approval.refuse | Approval | Approval.refused |
Mandate.authorize | Mandate | Mandate.authorized |
Limit.raise | Limit | Limit.raised |
Decision.create | Decision | Decision.created |
Metric.query | Metric | Metric.queried |
Role.review | Role | Role.reviewed |
Role contract
| Part | This seat |
|---|---|
| Purpose | Decide what the startup sells, to whom, and where the next hour and dollar go. |
| Results | Outside revenue; Weekly outside revenue growth; Play-sourced customers |
| Target | Every approval answered within 1 business day, 9 in 10 the same day, and the first 10 paying customers within 20 weeks of the first send (Planning estimate). |
| Standards | Answers every approval within one business day. Records every change of strategy as a Decision, with the Evidence behind it. |
| Limits | Limit.raise up to $5,000 a month across every seat (the hub Founder’s limit) |
| Schedule | Weekly, on Monday |
| Channels | email, chat, phone |
| Also called | CEO, Head of sales |
| Filled by | You. A role agent drafts the Monday review and each Decision for you to sign. |
Hands off to
- Marketing lead: The week’s Play Mix is compiled: it runs the Plays your strategy chose.
- AE: A first call you took ends in a yes: it drafts the quote at list price the same day.
Processes owned
Metrics
Outside revenue · Weekly outside revenue growth · Play-sourced Customers
Approvals
You see the plan and its price before anything runs. Sends and posts go out within the limits you set; one approval rule on a class such as send makes every action in it wait for you, and going over a limit always asks.
| It asks you | When | Answered by |
|---|---|---|
| Raise a seat’s limit | An agent reaches its seat’s limit and asks for more: the raise is yours, inside your own monthly Limit.raise limit | You |
| Accept a known risk | Every time, after a one-business-hour delay window | You |
Each class and its default amount: the hub’s approvals page.
Works with
- Launch day (agent task): You launch on Hacker News, Reddit and Product Hunt with a fact brief for each comment; your agent posts on LinkedIn and X.
- Booked first calls (Service): Held first calls with buyers who fit, a budget owner confirmed on each, billed per held meeting against a monthly target you set.
It trades hand-offs with AE and Marketing lead.
Example
Dana Okafor opens the Monday review: Cold email sourced 1 customer in four weeks, and search pages sourced none yet. She keeps Hands-on, moves 2 hours from posts to calls, and the change lands as a Decision.