Content lead
Answers the questions buyers search and ask AI, cites a source for every number, and checks citations and visits 28 days later.
- File convention
agents/marketing/ content-lead.mdx - Noun
- Role
- Role
- Content Lead
Measure “rent ledger template” in the US, and show me what it would take to win it.
curl -X POST "https: //api.sb/ leaseline.app/ keywords/ measure? mode= try" \
-H "Authorization: Bearer $SB_TOKEN" \
-H "Content-Type: application/ json" \
-d '{"keywords": ["rent ledger template"], "locale": "en-US"}'
npx startup-builder do Keyword.measure --try --data '{"keywords": ["rent ledger template"], "locale": "en-US"}'
{
"name": "do",
"arguments": {
"mode": "try",
"code": "return await $.Keyword.measure({ keywords: ['rent ledger template'], locale: 'en-US' })"
}
}
import { $ } from 'startup-builder'
const result = await $.try.Keyword.measure({ keywords: ['rent ledger template'], locale: 'en-US' })
{
"term": "rent ledger template",
"searches": 1900,
"cpc": 2.4,
"difficulty": 18,
"intent": "learn",
"trend": "rising"
}
Responsibilities
- Picks the terms and questions you can win, from volume, difficulty and who ranks today.
- Answers each question with a page that cites a source for every number.
- Turns your own words and data into posts for LinkedIn, X and Reddit, in your voice.
- Measures citations in AI answers and qualified visits 28 days after each publish.
Verbs
| Verb | Object | Event |
|---|---|---|
Keyword.measure | Keyword | Keyword.measured |
Keyword.ask | Keyword | None: a read |
Content.draft | Content | Content.drafted |
Content.publish | Content | Content.published |
Page.create | Page | Page.created |
Post.publish | Post | Post.published |
Site.publish | Site | Site.published |
Role contract
| Part | This seat |
|---|---|
| Purpose | Get buyers and answer engines to find the startup by the questions they already ask. |
| Results | Organic visits; Earned mentions |
| Target | 5 target terms on page 1 by week 12, with impressions on at least 60% of the terms picked, read on 20 terms (Planning estimate). |
| Standards | Cites a source for every number on a page. Refreshes any page whose qualified visits fall four weeks running. |
| Limits | Page.create up to 5 a week (the hub Content lead’s limit) |
| Schedule | Weekly |
| Channels | email, social |
| Also called | SEO lead, Content Marketer |
| Filled by | A role agent, from the start; it writes in your voice from what you record. |
Hands off to
- Marketing lead: A page’s qualified visits fall four weeks running: it proposes a refresh or a prune.
Processes owned
Content marketing · Publish content
Metrics
Organic visits · Earned mentions
Approvals
You see the plan and its price before anything runs. Sends and posts go out within the limits you set; one approval rule on a class such as send makes every action in it wait for you, and going over a limit always asks.
| It asks you | When | Answered by |
|---|---|---|
| Create more pages than the week allows | Past the seat’s weekly Page.create limit | You |
Each class and its default amount: the hub’s approvals page.
Works with
- AI answer audit (Workflow): Twenty buyer questions in: who ChatGPT, Perplexity, Gemini and Google’s AI Mode name and cite for each, and whether any page of yours answers it.
- Answer page per question (agent task): A buyer’s question in; out comes a page on your site that settles it in 60 words, every claim sourced, then found by search engines.
- Answer threads (agent task): Each week, the 10 Reddit, Hacker News and X threads where buyers ask about your problem, each answered helpfully as you, every claim checked.
- Index the site (Workflow): Your domain in, each key page’s index state out, read daily from Google and Bing until it is indexed or names why not.
- Monthly search content (agent task): On the first of each month, eight new pages for the terms you can win and two refreshed pages that slipped, each published and indexed.
- Ranked page (Service): pages on terms you can win, billed only when each reaches the top 20 on Google within 120 days; a miss is rewritten free.
- Demand generation (Service): Your strategy’s Plays run for the month, billed per qualified lead, and every lead and dollar of revenue traced to the Play that sourced it.
- Founder posts (agent task): Each week, three posts in your voice for LinkedIn and X, written from what you shipped and learned, every number from a record.
It trades hand-offs with Marketing lead and Paid media.
Example
“rent ledger template” reads 1,900 searches a month at difficulty 18, and no answer engine names Leaseline yet. The agent drafts a template page with a free download, publishes it, and checks the answer again after 28 days.