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Content lead

Answers the questions buyers search and ask AI, cites a source for every number, and checks citations and visits 28 days later.

File convention
agents/marketing/content-lead.mdx
Noun
Role
Keyword.measure
You, to your agent

Measure “rent ledger template” in the US, and show me what it would take to win it.

curl -X POST "https://api.sb/leaseline.app/keywords/measure?mode=try" \
  -H "Authorization: Bearer $SB_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{"keywords":["rent ledger template"],"locale":"en-US"}'
npx startup-builder do Keyword.measure --try --data '{"keywords":["rent ledger template"],"locale":"en-US"}'
{
  "name": "do",
  "arguments": {
    "mode": "try",
    "code": "return await $.Keyword.measure({ keywords: ['rent ledger template'], locale: 'en-US' })"
  }
}
import { $ } from 'startup-builder'

const result = await $.try.Keyword.measure({ keywords: ['rent ledger template'], locale: 'en-US' })
Response
{
  "term": "rent ledger template",
  "searches": 1900,
  "cpc": 2.4,
  "difficulty": 18,
  "intent": "learn",
  "trend": "rising"
}
Try mode reads, stores nothing and spends nothingAPI referenceIts Nouns

Responsibilities

  • Picks the terms and questions you can win, from volume, difficulty and who ranks today.
  • Answers each question with a page that cites a source for every number.
  • Turns your own words and data into posts for LinkedIn, X and Reddit, in your voice.
  • Measures citations in AI answers and qualified visits 28 days after each publish.

Verbs

VerbObjectEvent
Keyword.measureKeywordKeyword.measured
Keyword.askKeywordNone: a read
Content.draftContentContent.drafted
Content.publishContentContent.published
Page.createPagePage.created
Post.publishPostPost.published
Site.publishSiteSite.published

Role contract

PartThis seat
PurposeGet buyers and answer engines to find the startup by the questions they already ask.
ResultsOrganic visits; Earned mentions
Target5 target terms on page 1 by week 12, with impressions on at least 60% of the terms picked, read on 20 terms (Planning estimate).
StandardsCites a source for every number on a page. Refreshes any page whose qualified visits fall four weeks running.
LimitsPage.create up to 5 a week (the hub Content lead’s limit)
ScheduleWeekly
Channelsemail, social
Also calledSEO lead, Content Marketer
Filled byA role agent, from the start; it writes in your voice from what you record.

Hands off to

  • Marketing lead: A page’s qualified visits fall four weeks running: it proposes a refresh or a prune.

Processes owned

Content marketing · Publish content

Metrics

Organic visits · Earned mentions

Approvals

You see the plan and its price before anything runs. Sends and posts go out within the limits you set; one approval rule on a class such as send makes every action in it wait for you, and going over a limit always asks.

It asks youWhenAnswered by
Create more pages than the week allowsPast the seat’s weekly Page.create limitYou

Each class and its default amount: the hub’s approvals page.

Works with

  • AI answer audit (Workflow): Twenty buyer questions in: who ChatGPT, Perplexity, Gemini and Google’s AI Mode name and cite for each, and whether any page of yours answers it.
  • Answer page per question (agent task): A buyer’s question in; out comes a page on your site that settles it in 60 words, every claim sourced, then found by search engines.
  • Answer threads (agent task): Each week, the 10 Reddit, Hacker News and X threads where buyers ask about your problem, each answered helpfully as you, every claim checked.
  • Index the site (Workflow): Your domain in, each key page’s index state out, read daily from Google and Bing until it is indexed or names why not.
  • Monthly search content (agent task): On the first of each month, eight new pages for the terms you can win and two refreshed pages that slipped, each published and indexed.
  • Ranked page (Service): pages on terms you can win, billed only when each reaches the top 20 on Google within 120 days; a miss is rewritten free.
  • Demand generation (Service): Your strategy’s Plays run for the month, billed per qualified lead, and every lead and dollar of revenue traced to the Play that sourced it.
  • Founder posts (agent task): Each week, three posts in your voice for LinkedIn and X, written from what you shipped and learned, every number from a record.

It trades hand-offs with Marketing lead and Paid media.

Example

“rent ledger template” reads 1,900 searches a month at difficulty 18, and no answer engine names Leaseline yet. The agent drafts a template page with a free download, publishes it, and checks the answer again after 28 days.

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