Marketing lead

curl -X POST "https://api.sb/leaseline.app/experiments/start?mode=try" \
  -H "Authorization: Bearer $SB_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{"experiment":"experiments/first-email-subject"}'

npx startup-builder do Experiment.start --try --data '{"experiment":"experiments/first-email-subject"}'

{
  "name": "do",
  "arguments": {
    "mode": "try",
    "code": "return await $.Experiment.start({ experiment: 'experiments/first-email-subject' })"
  }
}

import { $ } from 'startup-builder'

const result = await $.try.Experiment.start({ experiment: 'experiments/first-email-subject' })

 1{
 2  "mode": "try",
 3  "stored": false,
 4  "experiment": {
 5    "$id": "experiments/first-email-subject",
 6    "variants": [
 7      "Rent ledgers at {company}",
 8      "Still reconciling rent by hand?"
 9    ],
10    "split": [
11      0.5,
12      0.5
13    ],
14    "primary": "metric:positive-reply-rate",
15    "guardrail": "metric:spam-rate"
16  }
17}

ResponsibilitiesCopy Anchor Link

• Writes the positioning: the alternatives, the proof, the ICP and the category, in buyers’ own words.
• Picks and tunes the demand Plays the strategy allows, and reads each one against its number weekly.
• Runs each launch on Product Hunt, Hacker News and the directories, and the listings that follow it.
• Keeps acquisition spend inside its budget and payback limit.

VerbsCopy Anchor Link

Role contractCopy Anchor Link

Hands off toCopy Anchor Link

• SDR: A lead qualifies on a form, a reply or an event: it is assigned within 5 minutes.
• Content lead: A Play needs pages, posts or answers written.
• Paid media: A Play needs ads run on spend you authorized.

Processes ownedCopy Anchor Link

Launches · Experimentation · Content marketing · Run an experiment

MetricsCopy Anchor Link

Play-sourced Customers · Fully loaded acquisition cost · Organic share · Play payback

ApprovalsCopy Anchor Link

You see the plan and its price before anything runs. Sends and posts go out within the limits you set; one approval rule on a class such as send makes every action in it wait for you, and going over a limit always asks.

Each class and its default amount: the hub’s approvals page.

Works withCopy Anchor Link

• Directory submissions (Workflow): Your product kit in, the places that pass the most authority ranked, each form filled as you, and every listing checked until it shows.
• Launch day (agent task): You launch on Hacker News, Reddit and Product Hunt with a fact brief for each comment; your agent posts on LinkedIn and X.
• Link pitches (agent task): Forty pages that link to your rivals and not to you, each pitched by email with an asset that fits the page, and one follow-up.
• Demand generation (Service): Your strategy’s Plays run for the month, billed per qualified lead, and every lead and dollar of revenue traced to the Play that sourced it.

It trades hand-offs with You, as head of sales, SDR, Content lead and Paid media.

ExampleCopy Anchor Link

Week 4’s readout shows Cold email at 2.1 positive replies per 100 contacts and search pages with no clicks yet. The agent keeps both, moves the next test to the subject line only, and schedules the Product Hunt launch for week 6.