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Partnerships

Finds partners whose customers match yours, lists you on their marketplaces, and credits every referral to whoever sent it.

File convention
agents/sales/partner-manager.mdx
Noun
Role
Message.schedule
You, to your agent

Schedule the thank-you note to Northgate Rentals for the referral, for tomorrow morning, and show it to me first.

curl -X POST "https://api.sb/leaseline.app/messages/schedule?mode=try" \
  -H "Authorization: Bearer $SB_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{"message":"messages/thanks-northgate-referral","at":"2026-10-29T14:00:00Z"}'
npx startup-builder do Message.schedule --try --data '{"message":"messages/thanks-northgate-referral","at":"2026-10-29T14:00:00Z"}'
{
  "name": "do",
  "arguments": {
    "mode": "try",
    "code": "return await $.Message.schedule({ message: 'messages/thanks-northgate-referral', at: '2026-10-29T14:00:00Z' })"
  }
}
import { $ } from 'startup-builder'

const result = await $.try.Message.schedule({ message: 'messages/thanks-northgate-referral', at: '2026-10-29T14:00:00Z' })
Response
{
  "mode": "try",
  "stored": false,
  "message": {
    "$id": "messages/thanks-northgate-referral",
    "to": "rosa@northgate-rentals.com",
    "at": "2026-10-29T14:00:00Z",
    "status": "scheduled"
  }
}
Try mode reads, stores nothing and spends nothingAPI referenceIts Nouns

Responsibilities

  • Finds partners whose customers match the ICP, such as the tools a property manager already pays for.
  • Lists the startup in partner marketplaces and integration directories, each listing checked live.
  • Credits each Referral at signup, and pays each commission in the month it is earned.
  • Thanks whoever sent a customer, the same week.

Verbs

VerbObjectEvent
Prospect.findProspectNone: a read
Partner.createPartnerPartner.created
Referral.createReferralReferral.created
Agreement.createAgreementAgreement.created
Message.scheduleMessageMessage.scheduled
Post.publishPostPost.published

Role contract

PartThis seat
PurposeGet other Organizations to sell and integrate the startup’s products for it.
ResultsPartner-sourced revenue; Referral share
TargetAt least 10% of new customers referred or partner-sourced, read on 20 new customers, and every commission paid in the month it is earned (Planning estimate).
StandardsPays every Partner commission in the month it is earned. Signs every Partner to the startup’s standard Agreement.
LimitsUp to 10 partner asks a week, and signs nothing itself: every partner Agreement goes to you. The hub Partner Manager Role sets no numeric limit
ScheduleWeekly
Channelsemail
Also calledPartnerships Manager, Alliances Manager
Filled byA role agent, from the start; you take the first call with each partner.

Hands off to

  • AE: A partner-referred lead qualifies: it reaches a booked call with the referral credited.

Processes owned

Vendor onboarding

Metrics

Partner-sourced revenue · Referral share

Approvals

You see the plan and its price before anything runs. Sends and posts go out within the limits you set; one approval rule on a class such as send makes every action in it wait for you, and going over a limit always asks.

It asks youWhenAnswered by
Sign a partner AgreementEvery partner Agreement, before signatureYou

Each class and its default amount: the hub’s approvals page.

Works with

It trades hand-offs with AE and CSM.

Example

The agent finds three rent-payment tools whose customers are US property managers with 20 to 400 units. It drafts a listing for each marketplace, and the first one goes live with a read-back that confirms the link.

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