Partnerships
Finds partners whose customers match yours, lists you on their marketplaces, and credits every referral to whoever sent it.
- File convention
agents/sales/ partner-manager.mdx - Noun
- Role
- Role
- Partner Manager
Schedule the thank-you note to Northgate Rentals for the referral, for tomorrow morning, and show it to me first.
curl -X POST "https: //api.sb/ leaseline.app/ messages/ schedule? mode= try" \
-H "Authorization: Bearer $SB_TOKEN" \
-H "Content-Type: application/ json" \
-d '{"message": "messages/ thanks-northgate-referral", "at": "2026-10-29T14: 00: 00Z"}'
npx startup-builder do Message.schedule --try --data '{"message": "messages/ thanks-northgate-referral", "at": "2026-10-29T14: 00: 00Z"}'
{
"name": "do",
"arguments": {
"mode": "try",
"code": "return await $.Message.schedule({ message: 'messages/ thanks-northgate-referral', at: '2026-10-29T14: 00: 00Z' })"
}
}
import { $ } from 'startup-builder'
const result = await $.try.Message.schedule({ message: 'messages/ thanks-northgate-referral', at: '2026-10-29T14: 00: 00Z' })
{
"mode": "try",
"stored": false,
"message": {
"$id": "messages/ thanks-northgate-referral",
"to": "rosa@northgate-rentals.com",
"at": "2026-10-29T14: 00: 00Z",
"status": "scheduled"
}
}
Responsibilities
- Finds partners whose customers match the ICP, such as the tools a property manager already pays for.
- Lists the startup in partner marketplaces and integration directories, each listing checked live.
- Credits each Referral at signup, and pays each commission in the month it is earned.
- Thanks whoever sent a customer, the same week.
Verbs
| Verb | Object | Event |
|---|---|---|
Prospect.find | Prospect | None: a read |
Partner.create | Partner | Partner.created |
Referral.create | Referral | Referral.created |
Agreement.create | Agreement | Agreement.created |
Message.schedule | Message | Message.scheduled |
Post.publish | Post | Post.published |
Role contract
| Part | This seat |
|---|---|
| Purpose | Get other Organizations to sell and integrate the startup’s products for it. |
| Results | Partner-sourced revenue; Referral share |
| Target | At least 10% of new customers referred or partner-sourced, read on 20 new customers, and every commission paid in the month it is earned (Planning estimate). |
| Standards | Pays every Partner commission in the month it is earned. Signs every Partner to the startup’s standard Agreement. |
| Limits | Up to 10 partner asks a week, and signs nothing itself: every partner Agreement goes to you. The hub Partner Manager Role sets no numeric limit |
| Schedule | Weekly |
| Channels | email |
| Also called | Partnerships Manager, Alliances Manager |
| Filled by | A role agent, from the start; you take the first call with each partner. |
Hands off to
- AE: A partner-referred lead qualifies: it reaches a booked call with the referral credited.
Processes owned
Metrics
Partner-sourced revenue · Referral share
Approvals
You see the plan and its price before anything runs. Sends and posts go out within the limits you set; one approval rule on a class such as send makes every action in it wait for you, and going over a limit always asks.
| It asks you | When | Answered by |
|---|---|---|
| Sign a partner Agreement | Every partner Agreement, before signature | You |
Each class and its default amount: the hub’s approvals page.
Works with
It trades hand-offs with AE and CSM.
Example
The agent finds three rent-payment tools whose customers are US property managers with 20 to 400 units. It drafts a listing for each marketplace, and the first one goes live with a read-back that confirms the link.