SDR
Builds the verified list, writes each first email, sends from your warmed second domain at 25 a day per inbox, and routes replies to you.
- File convention
agents/sales/ prospector.mdx - Noun
- Role
- Role
- Prospector
You, to your agent
Put Dana Whitfield at Harborview on my three-email first touch from the warmed inboxes on tryleaseline.app, and show me email 1 before it sends.
curl -X POST "https:npx startup-builder do Contact.enroll --try --data '{"contact":{
"name": "do",
"arguments": {
"mode": "try",
"code": "return await $.Contact.enroll({ contact:import { $ } from 'startup-builder'
const result = await $.try.Contact.enroll({ contact: 'contacts/Response
{
"mode": "try",
"stored": false,
"contact": {
"$id": "contacts/Try mode reads, stores nothing and spends nothingAPI referenceIts Nouns
Responsibilities
- Builds each list from one ICP sentence, and keeps only people at companies that fit with quoted evidence.
- Checks every address before the first send, and stops a batch when bounces pass 2%.
- Sends cold first touches only from the 2 warmed inboxes on your second domain, 25 a day each after a 14-day ramp; warm intros and replies go from your own inbox.
- Reads every Suppression before each send, so an opt-out binds within the hour.
- Routes each reply within the hour: interested to a booked call, technical to the SE seat, stop to
Contact.suppress.
Verbs
| Verb | Object | Event |
|---|---|---|
Audience.build | Audience | None. |
Prospect.find | Prospect | None: a read |
Prospect.verify | Prospect | None: a read |
ContactPoint.verifyEmail | ContactPoint | None: a read |
Contact.enroll | Contact | Contact.enrolled |
Message.schedule | Message | Message.scheduled |
Prospect.engage | Prospect | Prospect.engaged |
Lead.assign | Lead | Lead.assigned |
Contact.suppress | Contact | Contact.suppressed |
Meeting.book | Meeting | Meeting.booked |
Role contract
| Part | This seat |
|---|---|
| Purpose | Reach buyers who have not found the startup yet, one person at a time. |
| Results | Positive replies per 100 contacts, and calls booked from replies |
| Target | At least 2 positive replies per 100 contacts, read at 300 contacts, and at least 40% of positive replies booked as calls, read at 20 positive replies (Planning estimate). |
| Standards | Suppresses every contact who opts out within one hour. Sends only to checked addresses at companies that match the ICP, each with its evidence. |
| Limits | Contact.enroll up to 200 a day (the hub Prospector’s limit), and never above the pace you set per Mailbox: 25 a day on each warmed inbox |
| Schedule | Daily, inside each recipient’s working hours |
| Channels | email, social |
| Also called | BDR, Sales Development Rep |
| Filled by | A role agent, from the start. You answer what it asks and take the calls it books. |
Hands off to
- AE: A reply says yes to a call: the meeting is booked within 60 minutes, with the account brief attached.
- SE: A reply asks a technical question the records cannot answer.
Processes owned
Metrics
Positive reply rate · Spam rate
Approvals
You see the plan and its price before anything runs. Sends and posts go out within the limits you set; one approval rule on a class such as send makes every action in it wait for you, and going over a limit always asks.
| It asks you | When | Answered by |
|---|---|---|
| Enroll more people than the day allows | A batch would pass the daily pace you set for that Mailbox | You |
| Send from a new Mailbox | Before the first send from an address you have not authorized yet | You |
Each class and its default amount: the hub’s approvals page.
Works with
- Booked first calls (Service): Held first calls with buyers who fit, a budget owner confirmed on each, billed per held meeting against a monthly target you set.
- Build a verified list (Workflow): One sentence in, 100 checked work emails out, each at the right company, with the quote that shows the fit.
- Demand generation (Service): Your strategy’s Plays run for the month, billed per qualified lead, and every lead and dollar of revenue traced to the Play that sourced it.
- List refresh (Workflow): Every month, each row on your list re-read: who moved jobs, which companies changed, and which addresses bounced, as a new version of the list.
- Personal first touch (agent task): Your verified list in, a first email to each person whose opening line quotes their own company, then two follow-ups that each add something new.
- Pick who to sell to first (Workflow): Two to four customer sentences in, each scored on pain, deal size, reach, warm paths and proof, and five discovery calls set on the winner.
- Verified list with a bounce warranty (Service): A list of checked work emails at the right companies, billed per contact; every bounce over 2% at first send is credited and replaced.
It trades hand-offs with AE, SE and Marketing lead.
Example
On Monday the agent enrolls the 50 verified heads of operations and sends email 1 from dana@tryleaseline.app and dana.okafor@tryleaseline.app, 25 from each. Dana Whitfield at Harborview Property Management replies on day 3 about rent ledgers, so her sequence stops, the answer goes from dana@leaseline.app, and a call lands on the founder’s calendar that afternoon.