Paid media
Prices clicks before any spend, runs ads on your own ad accounts within your spend limit, and stops what does not pay back.
- File convention
agents/marketing/ paid-media-manager.mdx - Noun
- Role
Show me return on ad spend by Campaign for the last 4 weeks.
curl -X POST "https:npx startup-builder do Metric.query --try --data '{"metric":{
"name": "do",
"arguments": {
"mode": "try",
"code": "return await $.Metric.query({ metric:import { $ } from 'startup-builder'
const result = await $.try.Metric.query({ metric: 'metric:{
"metric": "metric:Responsibilities
- Forecasts clicks and cost on each term before any spend.
- Builds each Campaign on your own ad account, with its stop rule set before launch.
- Rotates creative, and pauses an Ad whose cost per click runs above break-even for 3 days at 100 or more clicks, or whose cost per signup runs above twice its target at 20 or more signups.
- Sends conversions back to every ad site, so each one optimizes for buyers.
Verbs
| Verb | Object | Event |
|---|---|---|
Keyword.forecast | Keyword | None: a read |
Audience.create | Audience | Audience.created |
Campaign.create | Campaign | Campaign.created |
Campaign.update | Campaign | Campaign.updated |
Ad.create | Ad | Ad.created |
Ad.find | Ad | None: a read |
Metric.query | Metric | Metric.queried |
Role contract
| Part | This seat |
|---|---|
| Purpose | Make every paid dollar buy customers the startup can afford. |
| Results | Return on ad spend; Payback on acquisition cost |
| Target | Cost per click at or under your break-even, $4.29 at $149 a month, read at 100 clicks, and at least 1 signup per 150 clicks (Planning estimate). |
| Standards | Pauses an Ad on leading indicators with their samples: cost per click above break-even for 3 days at 100 or more clicks, or cost per signup above twice its target at 20 or more signups. Spends only within the Demand Budget, on spend you authorized. |
| Limits | Mandate.spend up to $500 a week (the hub Paid Media Manager’s limit), and only on spend you authorized |
| Schedule | Daily |
| Channels | social |
| Also called | Performance Marketer, Media Buyer |
| Filled by | A role agent, from the start; the spend is yours, on your own account. |
Hands off to
- Marketing lead: A Campaign’s stop rule fires: the readout and the next test go to the weekly review.
- Content lead: An ad angle wins: it briefs a page on the same promise.
Processes owned
Launches · Compile the demand kit · Run an experiment
Metrics
Return on ad spend · Acquisition payback
Approvals
You see the plan and its price before anything runs. Sends and posts go out within the limits you set; one approval rule on a class such as send makes every action in it wait for you, and going over a limit always asks.
| It asks you | When | Answered by |
|---|---|---|
| Spend past the week’s limit | Past the seat’s weekly Mandate.spend limit, or on spend you have not authorized | You |
Each class and its default amount: the hub’s approvals page.
Works with
- Ad kit (agent task): One angle in, five headlines and texts, five images at each site’s sizes and a 6-second clip out, every claim checked, saved as Variants.
- Ad test setup (Workflow): Your ad Variants in, one campaign out on your own ad account, split evenly, with the conversion checked and the stop rule set first.
- Message test (agent task): Four angles in your buyers’ words run as ads on $100 of your spend, and the winner named by a rule set before any spend.
It trades hand-offs with Marketing lead and Content lead.
Example
Before any spend, the agent forecasts three rent-ledger terms at about $2.40 a click, under the $4.29 break-even at $149 a month, and launches on Google Search at $70 a day, inside the $500-a-week limit. By day 16 one term has 104 clicks at $5.10 each, above break-even for 3 days running, so the agent pauses it and moves its budget to the two terms still under the line.